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Yellowstone Merchandise

Yellowstone Merchandise shows demand growing >1,000% this quarter, but weak search conversion (0.0%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 25% of 2,560 Fashion niches · +7 vs the category median of 46

Market size 2Growth 100Conversion 0Competition 71Returns 24Price range 95Avg price 95Brand share 55Review moat 78Quality gap 53
This niche Category average · 2,560 niches

Is Yellowstone Merchandise profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Yellowstone Merchandise is a €6K/yr Amazon Germany market (638K searches/yr). The top 5 brands hold 72% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.

Yellowstone Merchandise: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved >1,000% over the last 90 days and 0.0% of searches end in a purchase.

€6K

revenue / yr

Units sold / yr1K
Search volume / yr>1,000%638K
Conversion rate0.0%
Avg price€31.39

Who owns the niche?

The top 5 brands hold 72% of demand, so 28% of the market is open.

28%

open market share

Brands · sellers20 · 60
Top-5 product click share42%
Open market28%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 38 products

Sponsored placement55%
New entrants (1y)5· 0 succeeded
Avg rating4.4★
Avg reviews445

Top Yellowstone Merchandise products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 42% of clicks — established leaders, but buyers still shop beyond them.

€0€300€601€901€1K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

20 falling

Sellers

60

Top-5 brand share

72%

Top 20: 100%

Top-5 click share

42%

Top 20: 81%

Open market

23%

  • Yellowstone39%
  • Y Yellowstone15%
  • STARS & STRIPES7%
  • PARAMOUNT NETWORK6%
  • Petrol Industries5%
  • Mr.Stream5%

Yellowstone Merchandise demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume638KCVR0.0%Products38Brands20Top 5 Brands72%OOS Rate6.5%Rating4.4★Reviews445Avg BSR#2,884
100K60KSpike '25Prime Day '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun · busiest ÷ quietest = 17.0×

Top Yellowstone Merchandise search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • dutton ranch550K/yr
  • yellowstone merchandise66K/yr
  • yellowstone dutton ranch7K/yr
  • yellowstone shirt3K/yr
  • yellowstone merch6K/yr
  • yellowstone fanartikel4K/yr
  • yellowstone fan shop369/yr

What reviews say buyers love and hate about Yellowstone Merchandise

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Qualität insgesamt31%

Top Ware

Gesamtgröße23%

XL passt perfekt -

Komfort insgesamt15%

Eine super schöne Capy sitzt super sehr bequem

Preis-Leistungs-Verhältnis6%

Top Jacke zu fairem Preis

Druckqualität4%

Prima Shirt, Aufdruck dezent

What buyers complain about

88% of reviews
Qualität insgesamt75%

Schechte Qualität

Druckqualität13%

der Aufdruck nicht ganz mittig.

Yellowstone Merchandise return rate & reasons

Why buyers send it back, as a share of all return requests.

5.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
53%
2Farbe
9%
3Ärmelpassform
5%
4Breite
4%
5Qualität insgesamt
4%

Common Yellowstone Merchandise questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Yellowstone Merchandise 53/100 on Amazon Germany — Worth a look. The niche generates €6K/yr across 38 tracked products. 0 of 5 products launched in the last 360 days are still selling. Search demand moved >1,000% over the last 90 days.
Search demand for Yellowstone Merchandise on Amazon Germany peaks in May–Jun, where the busiest month runs 17.0× the quietest.