yellowstone
Worth a lookShows demand growing +155.6% this quarter, but weak search conversion (0.0%) keeps it on the watch list.
Growth
Incredible+155.6%90-day search growth — must beat 0% to launch
Avg price
Incredible€36.39avg listing price — sweet spot $15–$100
Price range
Incredible€16.43–€95.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great422.21avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Returns
Bad5.5%return rate — above 5% kills the launch gate
Market size
Bad€31K€31K/yr · 2.1M searches
Conversion
Bad0.0%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon Germany niche tracking, yellowstone is a €31K/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
yellowstone market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- €73K–€91K
- units × avg price
- Conversion rate
- 0.0%
- Avg BSR
- #1,896
- Page quality
- 0%
- Prime
- 61%
- Sponsored
- 64%
- Out of stock
- 6.1%
- Avg brand age
- 46 months
- Avg seller age
- 184 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
15 falling
Sellers
46
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
21%
- Yellowstone35%
- Y Yellowstone11%
- Zaitun9%
- PARAMOUNT NETWORK9%
- Dubinik8%
- Mr.Stream7%
Demand & seasonality
Weekly Amazon search volume, last 71 weeks — +155.6% search growth over the last 90 days.Peak months: Aug · busiest ÷ quietest = 3.2×
Top yellowstone search terms
- dutton ranch550K/yr
- yellowstone1.4M/yr
- dutton81K/yr
- yellowstone merchandise66K/yr
- yellostone13K/yr
- yellowstone dutton ranch7K/yr
- yellow stone6K/yr
- yellowstone merch6K/yr
- yellowstones2K/yr
Top yellowstone products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Yellowstone Offizielles Lizenzprodukt Premium Trucker Cap (Braun-Khaki) Einheitsgröße
Yellowstone€32.784.5★412 rev
Yellowstone Offizielles Lizenzprodukt Flexfit Cap (Schwarz) Groß/X-Large
Yellowstone€33.754.5★161 rev
Zaitun Herren Flanell gefüttert Jacke Jacke kariert gebürstet Futter Cowboy Western Twill Outdoor Shirt Jacke
Zaitun€34.844.0★194 rev
PARAMOUNT NETWORK Yellowstone Dutton Ranch Logo Core Softshell-Weste Offizielles Lizenzprodukt Schwarz L
PARAMOUNT NETWORK€59.934.5★416 rev
Mr.Stream Herren Karierte Flanellfutter Jacke Übergangsjacke Leicht Stehkragen Feldjacke Cargo Herbstjacke Snap Western Cowboy Jacken 3268 Black L
Mr.Stream€46.094.0★417 rev
Newest
by launch date
STARS & STRIPES Yellowstone Strohhut Nash Rancher-Stil aus Papierstroh mit Yellowstone-Y größenverstellbar Gr.56
STARS & STRIPES€47.281 rev
Mr.Stream Herren Karierte Flanellfutter Übergangsjacke Leicht Stehkragen Feldjacke Cargo Herbstjacke Snap Western Cowboy Jacken 3268 Yellow L
Mr.Stream€43.76417 rev
Petrol Industries - Stehkragenpullover Yellowstone Grün 176
Petrol Industries€33.610 rev
STARS & STRIPES Trucker Cap Schwarz mit gelber Stickerei im Yellowstone-Stil Western Snapback Cap mit Mesh Verstellbar Einheitsgröße Ranch Look für Festivals Reiten & Streetwear
STARS & STRIPES€33.072 rev
Zaitun Herren Flanell gefüttert Jacke Jacke kariert gebürstet Futter Cowboy Western Twill Outdoor Shirt Jacke
Zaitun€34.84194 rev
Trending
90-day click momentum
Dubinik 6 oz Flanellhemd Herren Langarm Mit Tasche Reine Baumwolle Kariertes Kuscheliges Freizeithemd Navy Büffelkaro L
Dubinik€28.814.5★
Dubinik 6 oz Flanellhemd Herren Flanellhemden Herren Langarm Regular Fit Kariert Button Down Warm Freizeit Herren Hemd Dunkelblau und Braun M
Dubinik€30.724.4★
Petrol Industries - Stehkragenpullover Yellowstone Grün 176
Petrol Industries€33.610.0★
Levis Herren Billy Plaque APPAREL_BELT Medium Brown 105
Levi's€24.124.3★
STARS & STRIPES Yellowstone Strohhut Nash Rancher-Stil aus Papierstroh mit Yellowstone-Y größenverstellbar Gr.56
STARS & STRIPES€47.285.0★
What buyers say about yellowstone
What buyers praise and complain about, mined from review topics.What buyers love
“Top Ware”
“Größe optimal super alles wie beschrieben”
“Eine super schöne Capy sitzt super sehr bequem”
“style ist super”
“Schönes Geschenk”
“Die Löcher sind klein, also besser vergrößern doch sonst sehr schön und echtes Leder”
“Preis Leistung stimmen”
“Prima Shirt, Aufdruck dezent”
“Tolles, warmes Flanellhemd”
“Schön groß und hübsch verziert”
What buyers complain about
“Kein hochwertigen Erwartungen haben”
“der Aufdruck nicht ganz mittig.”
“Ein Punkt ist mir jedoch aufgefallen, den man vor dem Kauf wissen sollte: Der Ochsenkopf auf der Vorderseite besteht nicht aus Metall, sondern aus Kunststoff”
Top return reasons
Common questions
- Is yellowstone profitable to sell on Amazon Germany?
- The niche generates €31K/yr across 33 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +155.6%. Flapen's verdict: Worth a look (53/100).
- How competitive is the yellowstone niche?
- 15 brands and 46 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 73% of demand.
- What do buyers complain about in yellowstone?
- Top complaints mined from reviews: Qualität insgesamt, Druckqualität, Materialqualität. The return rate is 5.5% — above our launch gate.
- When does demand for yellowstone peak?
- Demand peaks in Aug; the busiest month runs 3.2× the quietest.
- What does it cost to enter the yellowstone niche?
- Listings span €16.43–€95.44; the average listing price is €36.39 (sweet spot $15–$100). The average incumbent carries 422 reviews — the moat a new listing must climb.