Yellowstone
Yellowstone shows demand growing +155.6% this quarter, but weak search conversion (0.0%) keeps it on the watch list.
Flapen Score
Top 25% of 2,560 Fashion niches · +7 vs the category median of 46
Is Yellowstone profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Yellowstone is a €31K/yr Amazon Germany market (2.1M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Aug. Verdict: Worth a look — 53/100.
Yellowstone: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +155.6% over the last 90 days and 0.0% of searches end in a purchase.
€31K
revenue / yr
Who owns the niche?
The top 5 brands hold 73% of demand, so 27% of the market is open.
27%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 33 products
Top Yellowstone products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Yellowstone Offizielles Lizenzprodukt Premium Trucker Cap (Braun-Khaki) Einheitsgröße
- Price
- €32.78
- Rating
- 4.5/5
- Reviews
- 412
- Age
- 3y ago
Yellowstone Offizielles Lizenzprodukt Flexfit Cap (Schwarz) Groß/X-Large
- Price
- €33.75
- Rating
- 4.5/5
- Reviews
- 161
- Age
- 3y ago
Zaitun Herren Flanell gefüttert Jacke Jacke kariert gebürstet Futter Cowboy Western Twill Outdoor Shirt Jacke
- Price
- €34.84
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 1y ago
PARAMOUNT NETWORK Yellowstone Dutton Ranch Logo Core Softshell-Weste Offizielles Lizenzprodukt Schwarz L
- Price
- €59.93
- Rating
- 4.5/5
- Reviews
- 416
- Age
- 4y ago
Mr.Stream Herren Karierte Flanellfutter Jacke Übergangsjacke Leicht Stehkragen Feldjacke Cargo Herbstjacke Snap Western Cowboy Jacken 3268 Black L
- Price
- €46.09
- Rating
- 4.0/5
- Reviews
- 417
- Age
- 2y ago
Trending
90-day click momentum
Dubinik 6 oz Flanellhemd Herren Langarm Mit Tasche Reine Baumwolle Kariertes Kuscheliges Freizeithemd Navy Büffelkaro L
- Price
- €28.81
- Rating
- 4.5/5
- Reviews
- 1,391
- Age
- 2y ago
Dubinik 6 oz Flanellhemd Herren Flanellhemden Herren Langarm Regular Fit Kariert Button Down Warm Freizeit Herren Hemd Dunkelblau und Braun M
- Price
- €30.72
- Rating
- 4.4/5
- Reviews
- 1,631
- Age
- 2y ago
Petrol Industries - Stehkragenpullover Yellowstone Grün 176
- Price
- €33.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
Levis Herren Billy Plaque APPAREL_BELT Medium Brown 105
- Price
- €24.12
- Rating
- 4.3/5
- Reviews
- 291
- Age
- 3y ago
STARS & STRIPES Yellowstone Strohhut Nash Rancher-Stil aus Papierstroh mit Yellowstone-Y größenverstellbar Gr.56
- Price
- €47.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Newest
by launch dateSTARS & STRIPES Yellowstone Strohhut Nash Rancher-Stil aus Papierstroh mit Yellowstone-Y größenverstellbar Gr.56
- Price
- €47.28
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 6mo ago
Mr.Stream Herren Karierte Flanellfutter Übergangsjacke Leicht Stehkragen Feldjacke Cargo Herbstjacke Snap Western Cowboy Jacken 3268 Yellow L
- Price
- €43.76
- Rating
- 4.0/5
- Reviews
- 417
- Age
- 10mo ago
Petrol Industries - Stehkragenpullover Yellowstone Grün 176
- Price
- €33.61
- Rating
- 0.0/5
- Reviews
- 0
- Age
- 1y ago
STARS & STRIPES Trucker Cap Schwarz mit gelber Stickerei im Yellowstone-Stil Western Snapback Cap mit Mesh Verstellbar Einheitsgröße Ranch Look für Festivals Reiten & Streetwear
- Price
- €33.07
- Rating
- 5.0/5
- Reviews
- 2
- Age
- 1y ago
Zaitun Herren Flanell gefüttert Jacke Jacke kariert gebürstet Futter Cowboy Western Twill Outdoor Shirt Jacke
- Price
- €34.84
- Rating
- 4.0/5
- Reviews
- 194
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.
Brands
15 falling
Sellers
46
Top-5 brand share
73%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
21%
- Yellowstone35%
- Y Yellowstone11%
- Zaitun9%
- PARAMOUNT NETWORK9%
- Dubinik8%
- Mr.Stream7%
Yellowstone demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Aug · busiest ÷ quietest = 3.2×
Top Yellowstone search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- dutton ranch550K/yr
- yellowstone1.4M/yr
- dutton81K/yr
- yellowstone merchandise66K/yr
- yellostone13K/yr
- yellowstone dutton ranch7K/yr
- yellow stone6K/yr
- yellowstone merch6K/yr
- yellowstones2K/yr
What reviews say buyers love and hate about Yellowstone
What buyers mention most, as a share of all reviews.
What buyers love
96% of reviews“Top Ware”
“Größe optimal super alles wie beschrieben”
“Eine super schöne Capy sitzt super sehr bequem”
“style ist super”
“Schönes Geschenk”
What buyers complain about
58% of reviews“Kein hochwertigen Erwartungen haben”
“der Aufdruck nicht ganz mittig.”
“Ein Punkt ist mir jedoch aufgefallen, den man vor dem Kauf wissen sollte: Der Ochsenkopf auf der Vorderseite besteht nicht aus Metall, sondern aus Kunststoff”
Yellowstone return rate & reasons
Why buyers send it back, as a share of all return requests.
5.5%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Yellowstone questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
