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Yellowstone

Maybe

Search demand grew +155.6% this quarter. But buyers convert on only 0.0% of searches, so Yellowstone is a Maybe.

Flapen Score
53
53 / 100
Top 25% of 2,560 Fashion niches · +7 vs the category median of 46
Market size
€31K/yr2.1M searches / yr
90-day growth
+155.6%search demand this quarter
Competition
47%top-5 click share · 15 brands · 46 sellers

Flapen Score

Yellowstone against its category

The dotted line is the Fashion average. Past it, Yellowstone is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yellowstone market on Amazon at a glance

Shoppers on Amazon Germany searched for Yellowstone 2.1M times last year and spent an estimated €31K. The top 5 brands take 73% of clicks. Demand peaks in Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved +155.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
2.1M
Growth, 90 days vs prior 90
+155.6%
Conversion, latest week
0.0%
Market size, estimated
€31Ka year
Peak month
August3.2× the quietest month
Top search term
dutton ranch550K searches a year

02 · Price

A sale here is worth €36.39.

Listings sell for €36.39 on average, from €16.43 to €95.44. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €36.39 that is €0 to €4K a year per listing.

Average price
€36.39inside the $15 to $100 sweet spot
Price range
€16.43–€95.44
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
5.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

64% of listings pay for placement with sponsored ads. 61% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #1,896 within Kleidung für spezielle Anlässe. It carries 422 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
64%
Prime listings
61%
Out of stock, average day
6.1%
Average rank
#1,896in Kleidung für spezielle Anlässe
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
422per listing
Listings tracked
33

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Yellowstone products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

15 falling

Sellers

46

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

21%

  • Brand 135%
  • Brand 211%
  • Brand 39%
  • Brand 49%
  • Brand 58%
  • Brand 67%

Demand

Yellowstone search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KSpike '25Black Friday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug · busiest ÷ quietest = 3.2×

Search terms

Top Yellowstone search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • dutton ranch550K/yr
  • yellowstone1.4M/yr
  • dutton81K/yr
  • yellowstone merchandise66K/yr
  • yellostone13K/yr
  • yellowstone dutton ranch7K/yr
  • yellow stone6K/yr
  • yellowstone merch6K/yr
  • yellowstones2K/yr

Reviews and returns

What reviews say buyers love and hate about Yellowstone

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Qualität insgesamt”
5.5%of orders come back
“Kein hochwertigen Erwartungen haben”
A buyer, on “Qualität insgesamt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Yellowstone questions

Answered from the same tracked data.