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Yakuza

Fail

Buyers convert on only 0.3% of searches, so Yakuza is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€20K/yr241K searches / yr
90-day growth
-4.7%search demand this quarter
Competition
18%top-5 click share · 13 brands · 20 sellers

Flapen Score

Yakuza against its category

The dotted line is the Fashion average. Past it, Yakuza is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Yakuza market on Amazon at a glance

Shoppers on Amazon Germany searched for Yakuza 241K times last year and spent an estimated €20K. The top 5 brands take 97% of clicks. Demand peaks in Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.3% of those searches ended in a purchase.

Shoppers searched for this 241K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved -4.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €20K a year.

Searches, last 12 months
241K
Growth, 90 days vs prior 90
-4.7%
Conversion, latest week
0.3%
Market size, estimated
€20Ka year
Peak month
December1.7× the quietest month
Top search term
yakuza herren tshirt76K searches a year

02 · Price

A sale here is worth €27.30.

Listings sell for €27.30 on average, from €16.36 to €74.88. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €27.30 that is €0 to €3K a year per listing.

Average price
€27.30inside the $15 to $100 sweet spot
Price range
€16.36–€74.88
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
2.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 16% ship with Prime. On an average day, 22.9% of listings are out of stock. The average listing ranks #7,226 within Tops, T-Shirts & Hemden. It carries 43 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
16%
Out of stock, average day
22.9%
Average rank
#7,226in Tops, T-Shirts & Hemden
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
43per listing
Listings tracked
138

04 · Newcomers

0 of last year's 94 launches cleared the first-year sales bar.

94 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
94
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Yakuza products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

20

Top-5 brand share

97%

Top 20: 100%

Top-5 click share

18%

Top 20: 46%

Open market

3%

  • Brand 150%
  • Brand 228%
  • Brand 316%
  • Brand 41%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (7 brands, 3%)

Demand

Yakuza search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KSpike '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 1.7×

Search terms

Top Yakuza search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • yakuza herren tshirt76K/yr
  • yakuza herren65K/yr
  • yakuza54K/yr
  • yakuza herren jacke7K/yr
  • yakuza tshirt herren6K/yr
  • yakuza herren pullover14K/yr
  • yakuza premium3K/yr
  • yakuza herren hoodie4K/yr
  • yakuza jacke4K/yr
  • yakuza pullover herren8K/yr

Reviews and returns

What reviews say buyers love and hate about Yakuza

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Gesamtgröße”
20%of negative reviews mention “Nacken fit”
2.0%of orders come back
“Dieses und paar andere, da ist der Halsauschnitt so hässlich groß”
A buyer, on “Nacken fit”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Yakuza questions

Answered from the same tracked data.