Is Womens Running Shoes profitable to sell on Amazon Germany?

Flapen scores Womens Running Shoes 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €85K a year across 194 tracked products. 4 of the 24 products launched in the last year cleared the first-year sales bar. Search demand grew -4.5% in the last 90 days.

How competitive is the Womens Running Shoes niche on Amazon Germany?

33 brands and 367 sellers compete in Womens Running Shoes on Amazon Germany. The top 5 Womens Running Shoes products take 14% of clicks, and the top 5 brands take 80%.

What do buyers complain about in Womens Running Shoes?

Womens Running Shoes buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, and Komfort insgesamt. An estimated 8.7% of orders come back, which is high.

When does demand for Womens Running Shoes peak?

Search demand for Womens Running Shoes on Amazon Germany peaks in Mar, and the busiest month runs 2.0× the quietest.

What does it cost to enter the Womens Running Shoes niche?

Womens Running Shoes sells for €47.74 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.23 to €113.52. The average product has 3,538 reviews, the count a new listing must catch up to.

Womens Running Shoes

Fail

Buyers convert on only 0.2% of searches, so Womens Running Shoes is a Fail.

Filters High Returns

Flapen Score: 43
43 / 100Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size: €85K/yr771K searches / yr
90-day growth: -4.5%search demand this quarter
Competition: 14%top-5 click share · 33 brands · 367 sellers

Flapen Score

Womens Running Shoes against its category

The dotted line is the Fashion average. Past it, Womens Running Shoes is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Womens Running Shoes market on Amazon at a glance

Shoppers on Amazon Germany searched for Womens Running Shoes 771K times last year and spent an estimated €85K. The top 5 brands take 80% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months: 771K
Growth, 90 days vs prior 90: -4.5%
Conversion, latest week: 0.2%
Market size, estimated: €85Ka year
Peak month: March2.0× the quietest month
Top search term: nike air max damen216K searches a year

02 · Price

A sale here is worth €47.74.

Listings sell for €47.74 on average, from €8.23 to €113.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €47.74 that is €0 to €5K a year per listing.

Average price: €47.74inside the $15 to $100 sweet spot
Price range: €8.23–€113.52
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 2K–2K
Units per listing a year: 0–100
Revenue per listing a year: €0–€5K
Returns: 8.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #637 within Schuhe. It carries 3,538 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings: 51%
Prime listings: 87%
Out of stock, average day: 8.0%
Average rank: #637in Schuhe
Average rating: 4.36 starsAmazon Germany average 4.37 stars
Average reviews: 3,538per listing
Listings tracked: 194

04 · Newcomers

4 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months: 24
Successful launches: 4Amazon's first-year sales bar
Average brand age: 44 months

Products

Top Womens Running Shoes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

33 rising

Sellers

367

Top-5 brand share

80%

Top 20: 97%

Top-5 click share

14%

Top 20: 36%

Open market

17%

Brand 162%
Brand 28%
Brand 34%
Brand 43%
Brand 53%
Brand 63%
Open — no brand owns it (27 brands, 17%)

Demand

Womens Running Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Womens Running Shoes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

nike air max damen216K/yr +2.7%0.1% conv.
nike laufschuhe damen101K/yr +6.4%0.2% conv.
laufschuhe damen nike47K/yr +8.0%0.2% conv.
nike sportschuhe damen58K/yr -2.5%0.2% conv.
nike schuhe damen air max41K/yr -10.2%0.1% conv.
nike air damen42K/yr -15.6%0.1% conv.
sportschuhe damen nike41K/yr -31.1%0.2% conv.
nike schuhe damen schwarz35K/yr -2.2%0.3% conv.
hallenturnschuhe damen37K/yr -41.6%0.0% conv.
nike schuhe damen weiss21K/yr +30.4%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Womens Running Shoes

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Komfort insgesamt”

29%of negative reviews mention “Gesamtgröße”

8.7%of orders come back

“Fallen minimal kleiner aus”

A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Womens Running Shoes questions

Answered from the same tracked data.

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