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Womens Running Shoes

Fail

Buyers convert on only 0.2% of searches, so Womens Running Shoes is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€85K/yr771K searches / yr
90-day growth
-4.5%search demand this quarter
Competition
14%top-5 click share · 33 brands · 367 sellers

Flapen Score

Womens Running Shoes against its category

The dotted line is the Fashion average. Past it, Womens Running Shoes is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Womens Running Shoes market on Amazon at a glance

Shoppers on Amazon Germany searched for Womens Running Shoes 771K times last year and spent an estimated €85K. The top 5 brands take 80% of clicks. Demand peaks in Mar. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 771K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -4.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €85K a year.

Searches, last 12 months
771K
Growth, 90 days vs prior 90
-4.5%
Conversion, latest week
0.2%
Market size, estimated
€85Ka year
Peak month
March2.0× the quietest month
Top search term
nike air max damen216K searches a year

02 · Price

A sale here is worth €47.74.

Listings sell for €47.74 on average, from €8.23 to €113.52. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €47.74 that is €0 to €5K a year per listing.

Average price
€47.74inside the $15 to $100 sweet spot
Price range
€8.23–€113.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
8.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

51% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #637 within Schuhe. It carries 3,538 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
51%
Prime listings
87%
Out of stock, average day
8.0%
Average rank
#637in Schuhe
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
3,538per listing
Listings tracked
194

04 · Newcomers

4 of last year's 24 launches cleared the first-year sales bar.

24 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
24
Successful launches
4Amazon's first-year sales bar
Average brand age
44 months

Products

Top Womens Running Shoes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.

€0€847€2K€3K€3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

367

Est. top-5 brand share

80%

Top 20: 97%

Est. top-5 click share

14%

Top 20: 36%

Open market

17%

  • NIKE62%
  • adidas8%
  • LUCKY STEP4%
  • Puweco3%
  • PUMA3%
  • Skechers3%
  • Open — no brand owns it (27 brands, 17%)

Demand

Womens Running Shoes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar · busiest ÷ quietest = 2.0×

Search terms

Top Womens Running Shoes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nike air max damen216K/yr
  • nike laufschuhe damen101K/yr
  • laufschuhe damen nike47K/yr
  • nike sportschuhe damen58K/yr
  • nike schuhe damen air max41K/yr
  • nike air damen42K/yr
  • sportschuhe damen nike41K/yr
  • nike schuhe damen schwarz35K/yr
  • hallenturnschuhe damen37K/yr
  • nike schuhe damen weiss21K/yr

Reviews and returns

What reviews say buyers love and hate about Womens Running Shoes

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Komfort insgesamt”
29%of negative reviews mention “Gesamtgröße”
8.7%of orders come back
“Fallen minimal kleiner aus”
A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Womens Running Shoes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data