How competitive is the Womens Running Shoes niche on Amazon Germany?

33 brands and 367 sellers compete in Womens Running Shoes on Amazon Germany. The top 5 Womens Running Shoes products take 14% of clicks and its top 5 brands hold 80% of demand.

What do buyers complain about in Womens Running Shoes?

Womens Running Shoes buyers on Amazon Germany complain most about Gesamtgröße, Qualität insgesamt, Komfort insgesamt, the themes mined from the niche's reviews. Its return rate is 8.7% — above our launch gate.

What does it cost to enter the Womens Running Shoes niche?

Womens Running Shoes sells for €47.74 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €8.23–€113.52. The average incumbent carries 3,538 reviews — the moat a new listing must climb.

Womens Running Shoes

weak search conversion (0.2%) — Womens Running Shoes doesn't clear our bar today.

Signals High Returns

Flapen Score

Skip it

Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46

This niche Category average · 2,560 niches

Is Womens Running Shoes profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Womens Running Shoes is a €85K/yr Amazon Germany market (771K searches/yr). The top 5 brands hold 80% of demand. Demand peaks in Mar. Verdict: Skip it — 43/100.

Womens Running Shoes: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -4.5% over the last 90 days and 0.2% of searches end in a purchase.

€85K

revenue / yr

Units sold / yr2K

Search volume / yr-4.5%771K

Conversion rate0.2%

Avg price€47.74

Who owns the niche?

The top 5 brands hold 80% of demand, so 20% of the market is open.

20%

open market share

Brands · sellers33 · 367

Top-5 product click share14%

Open market20%

Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 194 products

Top Womens Running Shoes products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Nike Air Max SC Wanderschuh für Damen Weiß/Weiß-Weiß-Photon Dust 39 EU

Price: €61.53
Rating: 4.5/5
Reviews: 821
Age: 5y ago

Nike Air Max SC Wanderschuh für Damen Weiß/Weiß-Weiß-Photon Dust 38 5 EU

Price: €61.76
Rating: 4.3/5
Reviews: 2,587
Age: 5y ago

Nike WMNS Air Max Command PRM Damen-Laufschuhe Grau (String MTLC Gld Grn Hypr Orng) 38 EU

Price: €99.11
Rating: 4.6/5
Reviews: 1,288
Age: 14y ago

Nike Damen Ah6789 Sneakers Weiß White Black White 100 39 EU

Price: €91.61
Rating: 4.4/5
Reviews: 7,785
Age: 8y ago

Nike Air Max SC Wanderschuh für Damen Weiß/Weiß-Weiß-Photon Dust 37 5 EU

Price: €60.48
Rating: 4.3/5
Reviews: 2,586
Age: 5y ago

Newest

by launch date

Nike W Nike Structure 26 Running Shoes

Price: €88.84
Rating: 4.5/5
Reviews: 52
Age: 6mo ago

Nike Run Defy Sneaker

Price: €42.57
Rating: 4.6/5
Reviews: 887
Age: 11mo ago

Nike Damen Run Defy Sneaker Black White Wolf Grey 39 EU

Price: €38.27
Rating: 4.6/5
Reviews: 887
Age: 1y ago

Nike Damen V5 RNR Sneaker White White Black Metallic SIL 39 EU

Price: €66.93
Rating: 4.4/5
Reviews: 145
Age: 1y ago

Nike Damen V5 RNR Sneaker White White Black Metallic SIL 40 EU

Price: €65.96
Rating: 4.4/5
Reviews: 145
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

367

Top-5 brand share

80%

Top 20: 97%

Top-5 click share

14%

Top 20: 36%

Open market

17%

NIKE62%
adidas8%
LUCKY STEP4%
Puweco3%
PUMA3%
Skechers3%
Open — no brand owns it (27 brands, 17%)

Womens Running Shoes demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume771KCVR0.2%Products194Brands33Top 5 Brands80%OOS Rate8.0%Rating4.4★Reviews3,538Avg BSR#637

Peak months: Mar · busiest ÷ quietest = 2.0×

Top Womens Running Shoes search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

nike air max damen216K/yr +2.7%0.1% conv.
nike laufschuhe damen101K/yr +6.4%0.2% conv.
laufschuhe damen nike47K/yr +8.0%0.2% conv.
nike sportschuhe damen58K/yr -2.5%0.2% conv.
nike schuhe damen air max41K/yr -10.2%0.1% conv.
nike air damen42K/yr -15.6%0.1% conv.
sportschuhe damen nike41K/yr -31.1%0.2% conv.
nike schuhe damen schwarz35K/yr -2.2%0.3% conv.
hallenturnschuhe damen37K/yr -41.6%0.0% conv.
nike schuhe damen weiss21K/yr +30.4%0.2% conv.

What reviews say buyers love and hate about Womens Running Shoes

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Komfort insgesamt32%

“Super bequeme Sneaker, Top Qualität”

Gesamtgröße22%

“Super Passform”

Qualität insgesamt12%

“Super Qualität”

Gewicht leicht4%

“sind federleicht”

beworben Vs Tatsächliches Produkt4%

“Produktbeschreibung”

What buyers complain about

69% of reviews

Gesamtgröße29%

“Fallen minimal kleiner aus”

Qualität insgesamt9%

“Einfach nur billig”

Komfort insgesamt6%

“Unbequem”

Hartes Gefühl5%

“Schuhe waren einfach dreckig und getragen”

Produktzustand5%

“Wurden davor schonmal getragen”

Womens Running Shoes return rate & reasons

Why buyers send it back, as a share of all return requests.

8.7%

Return rate

20%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

45%

2Füße fit

18%

3Breite

4Farbe

5Komfort insgesamt

Common Womens Running Shoes questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Womens Running Shoes 43/100 on Amazon Germany — Skip it. The niche generates €85K/yr across 194 tracked products. 4 of 24 products launched in the last 360 days are still selling. Search demand moved -4.5% over the last 90 days.