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Wollwalk Overall Baby

Fail

Demand is soft, at -72.4% this quarter, so Wollwalk Overall Baby is a Fail.

Flapen Score
38
38 / 100
Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size
€21K/yr479K searches / yr
90-day growth
-72.4%search demand this quarter
Competition
35%top-5 click share · 21 brands · 32 sellers

Flapen Score

Wollwalk Overall Baby against its category

The dotted line is the Fashion average. Past it, Wollwalk Overall Baby is stronger. Inside it, weaker.

38Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wollwalk Overall Baby market on Amazon at a glance

Shoppers on Amazon Germany searched for Wollwalk Overall Baby 479K times last year and spent an estimated €21K. The top 5 brands take 61% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -72.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
479K
Growth, 90 days vs prior 90
-72.4%
Conversion, latest week
0.1%
Market size, estimated
€21Ka year
Peak month
October23.3× the quietest month
Top search term
wollwalk overall baby193K searches a year

02 · Price

A sale here is worth €55.31.

Listings sell for €55.31 on average, from €12.73 to €83.73. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €55.31 that is €0 to €6K a year per listing.

Average price
€55.31inside the $15 to $100 sweet spot
Price range
€12.73–€83.73
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€6K
Returns
10.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #497 within Baby. It carries 565 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
71%
Out of stock, average day
13.9%
Average rank
#497in Baby
Average rating
4.49 starsAmazon Germany average 4.37 stars
Average reviews
565per listing
Listings tracked
48

04 · Newcomers

0 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Wollwalk Overall Baby products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 35% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

32

Top-5 brand share

61%

Top 20: 99%

Top-5 click share

35%

Top 20: 74%

Open market

34%

  • Brand 134%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Wollwalk Overall Baby search demand

Weekly searches over the year, seasonality beneath. Pick a range.

50K30KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 23.3×

Search terms

Top Wollwalk Overall Baby search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wollwalk overall baby193K/yr
  • wollwalk69K/yr
  • wollfleece overall baby42K/yr
  • walkoverall baby29K/yr
  • wollwalk overall27K/yr
  • wollwalk baby7K/yr
  • wollfleece overall9K/yr
  • wollanzug baby6K/yr
  • walkoverall16K/yr
  • baby wollwalk overall4K/yr

Reviews and returns

What reviews say buyers love and hate about Wollwalk Overall Baby

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Qualität insgesamt”
27%of negative reviews mention “Gesamtgröße”
10.9%of orders come back
“Fällt klein aus”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wollwalk Overall Baby questions

Answered from the same tracked data.