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Wollsocken Kinder

Fail

Demand is soft, at -92.2% this quarter, so Wollsocken Kinder is a Fail.

Flapen Score
36
36 / 100
Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46
Market size
€37K/yr113K searches / yr
90-day growth
-92.2%search demand this quarter
Competition
44%top-5 click share · 17 brands · 29 sellers

Flapen Score

Wollsocken Kinder against its category

The dotted line is the Fashion average. Past it, Wollsocken Kinder is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wollsocken Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Wollsocken Kinder 113K times last year and spent an estimated €37K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 2.3% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -92.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €37K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
-92.2%
Conversion, latest week
2.3%
Market size, estimated
€37Ka year
Peak month
November51.2× the quietest month
Top search term
merino socken kinder28K searches a year

02 · Price

A sale here is worth €14.21.

Listings sell for €14.21 on average, from €6.44 to €19.75. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €14.21 that is €0 to €1K a year per listing.

Average price
€14.21under the $15 to $100 sweet spot
Price range
€6.44–€19.75
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
4.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #211 within Baby. It carries 708 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
97%
Out of stock, average day
12.0%
Average rank
#211in Baby
Average rating
4.47 starsAmazon Germany average 4.37 stars
Average reviews
708per listing
Listings tracked
37

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Wollsocken Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 rising

Sellers

29

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

44%

Top 20: 84%

Open market

18%

  • Brand 131%
  • Brand 217%
  • Brand 314%
  • Brand 413%
  • Brand 54%
  • Brand 64%
  • Open — no brand owns it (11 brands, 18%)

Demand

Wollsocken Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KPrime Day '24Spike '24Black Friday '24Holiday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 51.2×

Search terms

Top Wollsocken Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • merino socken kinder28K/yr
  • wollsocken kinder37K/yr
  • alpaka socken kinder12K/yr
  • wollsocken kinder 27-305K/yr
  • socken merinowolle kinder6K/yr
  • kinder wollsocken7K/yr
  • merinowolle socken kinder8K/yr
  • merinosocken kinder5K/yr
  • wollsocken kinder 23-265K/yr

Reviews and returns

What reviews say buyers love and hate about Wollsocken Kinder

We read the reviews and the return reasons for every product selling here.

47%of positive reviews mention “Wärme”
19%of negative reviews mention “Gesamtgröße”
4.2%of orders come back
“Fallen viel zu groß aus”
A buyer, on “Gesamtgröße”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Wollsocken Kinder questions

Answered from the same tracked data.