Skip to content

Winterschuhe Herren

Fail

Demand is soft, at -89.3% this quarter, so Winterschuhe Herren is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€517K/yr4.5M searches / yr
90-day growth
-89.3%search demand this quarter
Competition
20%top-5 click share · 37 brands · 248 sellers

Flapen Score

Winterschuhe Herren against its category

The dotted line is the Fashion average. Past it, Winterschuhe Herren is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winterschuhe Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Winterschuhe Herren 4.5M times last year and spent an estimated €517K. The top 5 brands take 67% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 4.5M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -89.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €517K a year.

Searches, last 12 months
4.5M
Growth, 90 days vs prior 90
-89.3%
Conversion, latest week
0.2%
Market size, estimated
€517Ka year
Peak month
November53.6× the quietest month
Top search term
stiefel herren263K searches a year

02 · Price

A sale here is worth €67.46.

Listings sell for €67.46 on average, from €10.71 to €136.52. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 0 to 100 of them. At €67.46 that is €0 to €7K a year per listing.

Average price
€67.46inside the $15 to $100 sweet spot
Price range
€10.71–€136.52
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
9.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 15.5% of listings are out of stock. The average listing ranks #631 within Schuhe. It carries 3,052 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
95%
Out of stock, average day
15.5%
Average rank
#631in Schuhe
Average rating
4.27 starsAmazon Germany average 4.37 stars
Average reviews
3,052per listing
Listings tracked
132

04 · Newcomers

0 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 61 months on average, so the names here are established.

Launched, last 12 months
9
Successful launches
0Amazon's first-year sales bar
Average brand age
61 months

Products

Top Winterschuhe Herren products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 20% of clicks, no more. An open shelf where new products get seen.

€0€10K€21K€31K€41K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

248

Est. top-5 brand share

67%

Top 20: 92%

Est. top-5 click share

20%

Top 20: 42%

Open market

29%

  • Dr. Martens40%
  • Amazon Essentials8%
  • OSSTONE7%
  • Brandit6%
  • NORTIV 85%
  • JACK & JONES5%

Demand

Winterschuhe Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

600K400KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 53.6×

Search terms

Top Winterschuhe Herren search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • stiefel herren263K/yr
  • doc martens herren165K/yr
  • dr martens herren174K/yr
  • boots herren304K/yr
  • herren stiefel186K/yr
  • winterschuhe herren1.8M/yr
  • herren boots139K/yr
  • winterstiefel herren517K/yr
  • dr. martens herren40K/yr
  • boots men16K/yr

Reviews and returns

What reviews say buyers love and hate about Winterschuhe Herren

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Gesamtgröße”
9.0%of orders come back
“Seltsame Passform”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Winterschuhe Herren questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data