Skip to content

Winterjacke Mädchen

Fail

Demand is soft, at -86.8% this quarter, so Winterjacke Mädchen is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€65K/yr869K searches / yr
90-day growth
-86.8%search demand this quarter
Competition
11%top-5 click share · 56 brands · 121 sellers

Flapen Score

Winterjacke Mädchen against its category

The dotted line is the Fashion average. Past it, Winterjacke Mädchen is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winterjacke Mädchen market on Amazon at a glance

Shoppers on Amazon Germany searched for Winterjacke Mädchen 869K times last year and spent an estimated €65K. The top 5 brands take 32% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 869K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -86.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €65K a year.

Searches, last 12 months
869K
Growth, 90 days vs prior 90
-86.8%
Conversion, latest week
0.2%
Market size, estimated
€65Ka year
Peak month
November44.6× the quietest month
Top search term
winterjacke mädchen311K searches a year

02 · Price

A sale here is worth €33.77.

Listings sell for €33.77 on average, from €12.05 to €104.06. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €33.77 that is €0 to €3K a year per listing.

Average price
€33.77inside the $15 to $100 sweet spot
Price range
€12.05–€104.06
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
17.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 23.2% of listings are out of stock. The average listing ranks #411 within Jungen. It carries 283 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
91%
Out of stock, average day
23.2%
Average rank
#411in Jungen
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
283per listing
Listings tracked
213

04 · Newcomers

0 of last year's 39 launches cleared the first-year sales bar.

39 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
39
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Winterjacke Mädchen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

56 rising

Sellers

121

Top-5 brand share

32%

Top 20: 73%

Top-5 click share

11%

Top 20: 26%

Open market

64%

  • Brand 112%
  • Brand 26%
  • Brand 35%
  • Brand 44%
  • Brand 54%
  • Brand 64%

Demand

Winterjacke Mädchen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 44.6×

Search terms

Top Winterjacke Mädchen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • winterjacke mädchen311K/yr
  • jacke mädchen 15213K/yr
  • mädchen jacke 15211K/yr
  • mädchen winterjacke68K/yr
  • mantel mädchen13K/yr
  • skijacke mädchen99K/yr
  • mäntel für mädchen12K/yr
  • mädchen mantel8K/yr
  • winterjacke mädchen 14036K/yr
  • winterjacke mädchen 12826K/yr

Reviews and returns

What reviews say buyers love and hate about Winterjacke Mädchen

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”
21%of negative reviews mention “Gesamtgröße”
17.0%of orders come back
“Fällt kleiner aus”
A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

22 topics

NegativePositive

FAQ

Common Winterjacke Mädchen questions

Answered from the same tracked data.