How competitive is the Winterjacke Mädchen niche on Amazon Germany?

56 brands and 121 sellers compete in Winterjacke Mädchen on Amazon Germany. The top 5 Winterjacke Mädchen products take 11% of clicks and its top 5 brands hold 32% of demand.

What do buyers complain about in Winterjacke Mädchen?

Winterjacke Mädchen buyers on Amazon Germany complain most about Gesamtgröße, Geruch, Reißverschlussqualität, the themes mined from the niche's reviews. Its return rate is 17.0% — above our launch gate.

What does it cost to enter the Winterjacke Mädchen niche?

Winterjacke Mädchen sells for €33.77 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €12.05–€104.06. The average incumbent carries 283 reviews — the moat a new listing must climb.

Winterjacke Mädchen

soft demand (-86.8% this quarter) — Winterjacke Mädchen doesn't clear our bar today.

Signals No Dominant Brand High Returns

Flapen Score

Skip it

Top 46% of 2,560 Fashion niches · +1 vs the category median of 46

This niche Category average · 2,560 niches

Is Winterjacke Mädchen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Winterjacke Mädchen is a €65K/yr Amazon Germany market (869K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Winterjacke Mädchen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -86.8% over the last 90 days and 0.2% of searches end in a purchase.

€65K

revenue / yr

Units sold / yr3K

Search volume / yr-86.8%869K

Conversion rate0.2%

Avg price€33.77

Who owns the niche?

The top 5 brands hold 32% of demand, so 68% of the market is open.

68%

open market share

Brands · sellers56 · 121

Top-5 product click share11%

Open market68%

Avg brand age41 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 213 products

Top Winterjacke Mädchen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre

Price: €28.57
Rating: 5.0/5
Reviews: 4
Age: 9mo ago

Höhenhorn Krocko Kinder Jacke Dunkelblau/Pink Gr. 152

Price: €44.06
Rating: 4.5/5
Reviews: 423
Age: 4y ago

ALXHUTE Kinder Regenjacke Wassersäule Jungen Mädchen Übergangsjacke Frühling Jacke Funktionsjacke mit Kapuze Rosa DE: 152-158 (Herstellergröße 150)

Price: €24.13
Rating: 4.4/5
Reviews: 727
Age: 4y ago

Höhenhorn Krocko Kinder Jacke Dunkelblau/Pink Gr. 140

Price: €43.86
Rating: 4.5/5
Reviews: 423
Age: 4y ago

MoFiz Skijacke mädchen winterjacke warm winddicht wanderjacke fleece outerwear jackets snow wear mit mit reflektierenden Rosenrot L

Price: €45.66
Rating: 4.1/5
Reviews: 124
Age: 2y ago

Newest

by launch date

Domueay Mädchen Wasserdicht Jacken Leichte Atmungsaktiv Jacke Kinder Regenjacke Frühling Herbst Übergangsjacke mit Reflexionsstreifen Winddicht Mantel Outdoorjacke 7-8 Jahre Rosa

Price: €20.00
Rating: 4.2/5
Reviews: 29
Age: 5mo ago

Kabooki LEGO Kinder Softshelljacke für Jungen und Mädchen | Wasserdicht (8.000 mm) & Winddicht | Outdoor Übergangsjacke mit abnehmbarer Kapuze & YKK-Reißverschluss

Price: €39.07
Rating: 4.3/5
Reviews: 29
Age: 5mo ago

BuyiRen Windjacke für Jungen und Mädchen Regenjacke mit Kapuze Fleece-gefüttert Regenmäntel für Kinder 7-8 Years

Price: €23.66
Rating: 4.5/5
Reviews: 74
Age: 6mo ago

Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre

Price: €28.57
Rating: 5.0/5
Reviews: 4
Age: 9mo ago

SMONTY Kinder Fleece Jacke weiche warme Layering-Jacke mit Reißverschluss leichte Jacke für Jungen und Mädchen(WOLKENWEIß 14)

Price: €18.30
Rating: 4.7/5
Reviews: 47
Age: 11mo ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

56 rising

Sellers

121

Top-5 brand share

32%

Top 20: 73%

Top-5 click share

11%

Top 20: 26%

Open market

64%

Killtec12%
Mikk-line6%
MoFiz5%
Jack Wolfskin4%
Kabooki4%
Höhenhorn4%

Winterjacke Mädchen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume869KCVR0.2%Products213Brands56Top 5 Brands32%OOS Rate23.2%Rating4.4★Reviews283Avg BSR#411

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 44.6×

Top Winterjacke Mädchen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

winterjacke mädchen311K/yr -85.9%0.0% conv.
jacke mädchen 15213K/yr -27.1%0.7% conv.
mädchen jacke 15211K/yr -36.0%0.1% conv.
mädchen winterjacke68K/yr -88.6%0.0% conv.
mantel mädchen13K/yr -70.2%0.2% conv.
skijacke mädchen99K/yr -96.9%0.0% conv.
mäntel für mädchen12K/yr -57.3%0.0% conv.
mädchen mantel8K/yr -62.7%0.2% conv.
winterjacke mädchen 14036K/yr -91.2%0.3% conv.
winterjacke mädchen 12826K/yr -87.3%0.3% conv.

What reviews say buyers love and hate about Winterjacke Mädchen

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews

Gesamtgröße22%

“Passt genau”

Qualität insgesamt16%

“Auch der Preis wirklich top für die Qualität”

Wärme14%

“Schön und sehr warm”

Gewicht leicht8%

“sie trägt sich gut schön leicht”

Farbe6%

“schöne Farbkombi”

What buyers complain about

67% of reviews

Gesamtgröße21%

“Fällt kleiner aus”

Geruch7%

“Stinkt anfangs etwas”

Reißverschlussqualität6%

“Die Nächte beim Reißverschluss könnten besser verarbeitet sein”

Armpassform6%

“Arme zu kurz”

Eignung Winterwetter6%

“Nicht Winter”

Winterjacke Mädchen return rate & reasons

Why buyers send it back, as a share of all return requests.

17.0%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

56%

2Ärmelpassform

3Farbe

4Länge

5Dünn

Common Winterjacke Mädchen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Winterjacke Mädchen 47/100 on Amazon Germany — Skip it. The niche generates €65K/yr across 213 tracked products. 0 of 39 products launched in the last 360 days are still selling. Search demand moved -86.8% over the last 90 days.