Is winterjacke mädchen profitable to sell on Amazon Germany?

The niche generates €65K/yr across 213 tracked products. 0 of 39 products launched in the last 360 days are still selling. 90-day search growth is -86.8%. Flapen's verdict: Skip it (47/100).

How competitive is the winterjacke mädchen niche?

56 brands and 121 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 32% of demand.

What do buyers complain about in winterjacke mädchen?

Top complaints mined from reviews: Gesamtgröße, Geruch, Reißverschlussqualität. The return rate is 17.0% — above our launch gate.

When does demand for winterjacke mädchen peak?

Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 44.6× the quietest.

What does it cost to enter the winterjacke mädchen niche?

Listings span €12.05–€104.06; the average listing price is €33.77 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.

winterjacke mädchen

Skip it

Soft demand (-86.8% this quarter) — this niche doesn't clear our bar today.

Competition

Incredible11%

top-5 click share — an open shelf

Brand share

Incredible32%

top-5 brand share — no brand owns this niche

Avg price

Incredible€33.77

avg listing price — sweet spot $15–$100

Price range

Great€12.05–€104.06

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Great283.21

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad€65K

€65K/yr · 869K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-86.8%

90-day search growth — must beat 0% to launch

Returns

Bad17.0%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon Germany niche tracking, winterjacke mädchen is a €65K/yr Amazon Germany market (869K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 47/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

winterjacke mädchen market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: €84K–€101K; units × avg price
Conversion rate: 0.2%
Avg BSR: #411
Page quality: 0%
Prime: 91%
Sponsored: 81%
Out of stock: 23.2%
Avg brand age: 41 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Brands

56 rising

Sellers

121

Top-5 brand share

32%

Top 20: 73%

Top-5 click share

11%

Top 20: 26%

Open market

64%

Killtec12%
Mikk-line6%
MoFiz5%
Jack Wolfskin4%
Kabooki4%
Höhenhorn4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -86.8% search growth over the last 90 days.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 44.6×

Open Trend

Top winterjacke mädchen search terms

winterjacke mädchen311K/yr -85.9%0.0% conv.
jacke mädchen 15213K/yr -27.1%0.7% conv.
mädchen jacke 15211K/yr -36.0%0.1% conv.
mädchen winterjacke68K/yr -88.6%0.0% conv.
mantel mädchen13K/yr -70.2%0.2% conv.
skijacke mädchen99K/yr -96.9%0.0% conv.
mäntel für mädchen12K/yr -57.3%0.0% conv.
mädchen mantel8K/yr -62.7%0.2% conv.
winterjacke mädchen 14036K/yr -91.2%0.3% conv.
winterjacke mädchen 12826K/yr -87.3%0.3% conv.

All search terms

Top winterjacke mädchen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre

Marks & Spencer€28.575.0★4 rev

Höhenhorn Krocko Kinder Jacke Dunkelblau/Pink Gr. 152

Höhenhorn€44.064.5★423 rev

ALXHUTE Kinder Regenjacke Wassersäule Jungen Mädchen Übergangsjacke Frühling Jacke Funktionsjacke mit Kapuze Rosa DE: 152-158 (Herstellergröße 150)

ALXHUTE€24.134.4★727 rev

Höhenhorn Krocko Kinder Jacke Dunkelblau/Pink Gr. 140

Höhenhorn€43.864.5★423 rev

MoFiz Skijacke mädchen winterjacke warm winddicht wanderjacke fleece outerwear jackets snow wear mit mit reflektierenden Rosenrot L

MoFiz€45.664.1★124 rev

Newest

by launch date

Domueay Mädchen Wasserdicht Jacken Leichte Atmungsaktiv Jacke Kinder Regenjacke Frühling Herbst Übergangsjacke mit Reflexionsstreifen Winddicht Mantel Outdoorjacke 7-8 Jahre Rosa

Domueay€20.0029 rev

5mo ago

Kabooki LEGO Kinder Softshelljacke für Jungen und Mädchen | Wasserdicht (8.000 mm) & Winddicht | Outdoor Übergangsjacke mit abnehmbarer Kapuze & YKK-Reißverschluss

Kabooki€39.0729 rev

5mo ago

BuyiRen Windjacke für Jungen und Mädchen Regenjacke mit Kapuze Fleece-gefüttert Regenmäntel für Kinder 7-8 Years

BuyiRen€23.6674 rev

6mo ago

Marks & Spencer Gefütterte Leichte Kapuzenjacke (616 J.) Schwarz 12-13 Jahre

Marks & Spencer€28.574 rev

9mo ago

SMONTY Kinder Fleece Jacke weiche warme Layering-Jacke mit Reißverschluss leichte Jacke für Jungen und Mädchen(WOLKENWEIß 14)

SMONTY€18.3047 rev

11mo ago

What buyers say about winterjacke mädchen

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße22%

“Passt genau”

Qualität insgesamt16%

“Auch der Preis wirklich top für die Qualität”

Wärme14%

“Schön und sehr warm”

Gewicht leicht8%

“sie trägt sich gut schön leicht”

Farbe6%

“schöne Farbkombi”

Preis-Leistungs-Verhältnis4%

“Optimal für den Preis”

Wetterfest4%

“auch bei Kühlen Wetter oder Wind perfekt.”

Materialqualität4%

“schönes Material”

Form/Stil3%

“Tolle Jacke, gute Passform für ein schlankes Mädchen”

Futterqualität2%

“Gleichzeitig ist sie innen mit weich-fühlendem Fleece gefüttert, was angenehm warm hält, ohne dass es zu dick oder „klobig“ wird.”

What buyers complain about

Gesamtgröße21%

“Fällt kleiner aus”

Geruch7%

“Stinkt anfangs etwas”

Reißverschlussqualität6%

“Die Nächte beim Reißverschluss könnten besser verarbeitet sein”

Armpassform6%

“Arme zu kurz”

Eignung Winterwetter6%

“Nicht Winter”

Wasserbeständigkeit6%

“Leider nicht wasserdicht”

Nähen/Finish/Polieren6%

“In den Nähten sind lose Fädchen”

Preis-Leistungs-Verhältnis3%

“Nicht des Geldes wert”

Produktzustand3%

“Sieht getragen aus”

Haltbarkeit3%

“innerhalb von 2 Wochen kaputt gegangen”

Top return reasons

Gesamtgröße56%

Ärmelpassform7%

Farbe5%

Länge5%

Dünn4%

Materialqualität4%

Breite3%

Armpassform3%

Reißverschlussqualität2%

Nähen/Finish/Polieren1%

Common questions

Is winterjacke mädchen profitable to sell on Amazon Germany?: The niche generates €65K/yr across 213 tracked products. 0 of 39 products launched in the last 360 days are still selling. 90-day search growth is -86.8%. Flapen's verdict: Skip it (47/100).
How competitive is the winterjacke mädchen niche?: 56 brands and 121 sellers compete. The top 5 products take 11% of clicks and top 5 brands hold 32% of demand.
What do buyers complain about in winterjacke mädchen?: Top complaints mined from reviews: Gesamtgröße, Geruch, Reißverschlussqualität. The return rate is 17.0% — above our launch gate.
When does demand for winterjacke mädchen peak?: Demand peaks in Sep–Oct–Nov–Dec; the busiest month runs 44.6× the quietest.
What does it cost to enter the winterjacke mädchen niche?: Listings span €12.05–€104.06; the average listing price is €33.77 (sweet spot $15–$100). The average incumbent carries 283 reviews — the moat a new listing must climb.