How competitive is the Winterjacke Jungen niche on Amazon Germany?

51 brands and 133 sellers compete in Winterjacke Jungen on Amazon Germany. The top 5 Winterjacke Jungen products take 11% of clicks and its top 5 brands hold 53% of demand.

What do buyers complain about in Winterjacke Jungen?

Winterjacke Jungen buyers on Amazon Germany complain most about Gesamtgröße, Dicke, Reißverschlussqualität, the themes mined from the niche's reviews. Its return rate is 18.6% — above our launch gate.

What does it cost to enter the Winterjacke Jungen niche?

Winterjacke Jungen sells for €39.10 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €9.05–€83.43. The average incumbent carries 314 reviews — the moat a new listing must climb.

Winterjacke Jungen

soft demand (-90.1% this quarter) — Winterjacke Jungen doesn't clear our bar today.

Signals No Dominant Brand High Returns

Flapen Score

Skip it

Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46

This niche Category average · 2,560 niches

Is Winterjacke Jungen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Winterjacke Jungen is a €104K/yr Amazon Germany market (1.1M searches/yr). The top 5 brands hold 53% of demand. Demand peaks in Sep–Oct–Nov–Dec. Verdict: Skip it — 44/100.

Winterjacke Jungen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -90.1% over the last 90 days and 0.3% of searches end in a purchase.

€104K

revenue / yr

Units sold / yr6K

Search volume / yr-90.1%1.1M

Conversion rate0.3%

Avg price€39.10

Who owns the niche?

The top 5 brands hold 53% of demand, so 47% of the market is open.

47%

open market share

Brands · sellers51 · 133

Top-5 product click share11%

Open market47%

Avg brand age50 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 276 products

Top Winterjacke Jungen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Höhenhorn Racody Kinder Winter Jacke Gefüttert Schwarz Gr. 152

Price: €61.25
Rating: 4.5/5
Reviews: 58
Age: 10mo ago

Jack Wolfskin Jungen New Snowy Days Jkt Slate Green 116 EU

Price: €34.06
Rating: 4.8/5
Reviews: 25
Age: 1y ago

MoFiz Winterjacke Jungen Skijacke Warm Innenfutter Kinder Wasserdichte Winddichte Parka Outdoor Softshelljacken mit Abnehmbare Kapuze Schwarz XL (DE170-176)

Price: €49.25
Rating: 4.2/5
Reviews: 637
Age: 1y ago

JACK & JONES Boy Steppjacke Steppjacke Junior

Price: €30.13
Rating: 4.6/5
Reviews: 241
Age: 1y ago

VAUDE Escape Padded Jacket fur Kinder Wasserdichte gefutterte Regenjacke fur Kinder mit 2-Lagen Material Kapuze & Reflex-Elementen Ideal fur matschige Tage im Herbst & Winter

Price: €53.34
Rating: 4.5/5
Reviews: 155
Age: 3y ago

Newest

by launch date

Höhenhorn Racody Kinder Winter Jacke Gefüttert Schwarz Gr. 152

Price: €61.25
Rating: 4.5/5
Reviews: 58
Age: 10mo ago

Höhenhorn Dinzey Kinder Winter Jacke Schwarz Gr. 128

Price: €53.71
Rating: 4.3/5
Reviews: 87
Age: 10mo ago

SMONTY Kinder Daunenjacke wasserabweisend und leichter Mantel für Jungen und Mädchen mit vernähten Nähten ideal für Frühling Herbst Camping Wandern und Reisen(HIMBEERROT/ZYAN 16)

Price: €21.15
Rating: 4.1/5
Reviews: 63
Age: 11mo ago

Mikk-line Unisex Regenjacke Kinder 134 Wasserdicht und Winddicht | Regenjacke Mädchen und Jungen mit Reflektoren und Kapuze Abnehmbar | Leichte Matschjacke OEKO-TEX

Price: €25.30
Rating: 4.6/5
Reviews: 84
Age: 1y ago

Mikk-line Unisex Regenjacke Kinder 146 Wasserdicht und Winddicht | Regenjacke Mädchen und Jungen mit Reflektoren und Kapuze Abnehmbar | Leichte Matschjacke OEKO-TEX

Price: €27.19
Rating: 4.6/5
Reviews: 84
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

51 rising

Sellers

133

Top-5 brand share

53%

Top 20: 88%

Top-5 click share

11%

Top 20: 28%

Open market

47%

Höhenhorn16%
Killtec10%
JACK & JONES9%
Jack Wolfskin9%
MoFiz5%
Kabooki4%

Winterjacke Jungen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.1MCVR0.3%Products276Brands51Top 5 Brands53%OOS Rate14.3%Rating4.5★Reviews314Avg BSR#171

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 44.5×

Top Winterjacke Jungen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

winterjacke jungen371K/yr -87.8%0.4% conv.
skijacke jungen106K/yr -94.5%0.1% conv.
winterjacke kinder64K/yr -79.9%0.0% conv.
winterjacke jungen 16479K/yr -90.0%0.9% conv.
skijacke kinder40K/yr -93.2%0.0% conv.
jacke jungen 17610K/yr -66.4%0.8% conv.
winterjacke jungen 17643K/yr -89.1%0.5% conv.
winterjacke jungen 15243K/yr -88.1%0.7% conv.
kinder winterjacke43K/yr -89.3%0.0% conv.
jungen winterjacke29K/yr -87.8%0.0% conv.

What reviews say buyers love and hate about Winterjacke Jungen

What buyers mention most, as a share of all reviews.

What buyers love

87% of reviews

Qualität insgesamt23%

“Super Qualität”

Gesamtgröße21%

“Passt perfekt”

Wärme19%

“warm”

Preis-Leistungs-Verhältnis7%

“Top Preis/Leistungsvergältnis”

Materialqualität5%

“Super Material”

What buyers complain about

75% of reviews

Gesamtgröße21%

“Top, fällt allerdings kleiner aus”

Dicke17%

“Sie wirkt relativ dünn”

Reißverschlussqualität10%

“Gleich innerhalb einer Woche war der Reißverschluss defekt”

Produktzustand8%

“Mir wurde ein gebrauchtes Produkt zugeschickt”

beworben Vs Tatsächliches Produkt5%

“Schade, denn so steht es in der Beschreibung”

Winterjacke Jungen return rate & reasons

Why buyers send it back, as a share of all return requests.

18.6%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

63%

2Dünn

3Breite

4Länge

5Materialqualität

Common Winterjacke Jungen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Winterjacke Jungen 44/100 on Amazon Germany — Skip it. The niche generates €104K/yr across 276 tracked products. 1 of 48 products launched in the last 360 days are still selling. Search demand moved -90.1% over the last 90 days.