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Winterjacke Herren Tommy Hilfiger

Fail

Demand is soft, at -60.1% this quarter, so Winterjacke Herren Tommy Hilfiger is a Fail.

Flapen Score
36
36 / 100
Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46
Market size
€79K/yr221K searches / yr
90-day growth
-60.1%search demand this quarter
Competition
19%top-5 click share · 15 brands · 69 sellers

Flapen Score

Winterjacke Herren Tommy Hilfiger against its category

The dotted line is the Fashion average. Past it, Winterjacke Herren Tommy Hilfiger is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Winterjacke Herren Tommy Hilfiger market on Amazon at a glance

Shoppers on Amazon Germany searched for Winterjacke Herren Tommy Hilfiger 221K times last year and spent an estimated €79K. The top 5 brands take 91% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 0.5% of those searches ended in a purchase.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -60.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €79K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-60.1%
Conversion, latest week
0.5%
Market size, estimated
€79Ka year
Peak month
November11.5× the quietest month
Top search term
tommy hilfiger jacke25K searches a year

02 · Price

A sale here is worth €70.55.

Listings sell for €70.55 on average, from €22.08 to €220.67. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €70.55 that is €0 to €7K a year per listing.

Average price
€70.55inside the $15 to $100 sweet spot
Price range
€22.08–€220.67
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
15.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

59% of listings pay for placement with sponsored ads. 87% ship with Prime. On an average day, 16.0% of listings are out of stock. The average listing ranks #609 within Sportartspezifische Bekleidung. It carries 800 reviews at 4.39 stars, so a new listing needs social proof before a better product.

Sponsored listings
59%
Prime listings
87%
Out of stock, average day
16.0%
Average rank
#609in Sportartspezifische Bekleidung
Average rating
4.39 starsAmazon Germany average 4.37 stars
Average reviews
800per listing
Listings tracked
122

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
51 months

Products

Top Winterjacke Herren Tommy Hilfiger products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

69

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

19%

Top 20: 45%

Open market

7%

  • Brand 151%
  • Brand 227%
  • Brand 37%
  • Brand 45%
  • Brand 52%
  • Brand 62%
  • Open — no brand owns it (9 brands, 7%)

Demand

Winterjacke Herren Tommy Hilfiger search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Search terms

Top Winterjacke Herren Tommy Hilfiger search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy hilfiger jacke25K/yr
  • übergangsjacke herren tommy hilfiger15K/yr
  • tommy hilfiger herren jacke sommer5K/yr
  • hilfiger jacke10K/yr
  • jacke tommy hilfiger herren13K/yr
  • tommy jeans herren jacke5K/yr
  • tommy jeans jacke herren7K/yr
  • tommy jacke6K/yr
  • tommy hilfiger winterjacke herren26K/yr
  • tommy hilfiger herren winterjacke23K/yr

Reviews and returns

What reviews say buyers love and hate about Winterjacke Herren Tommy Hilfiger

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”
22%of negative reviews mention “Gesamtgröße”
15.8%of orders come back
“fällt kleine aus”
A buyer, on “Gesamtgröße”22% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Winterjacke Herren Tommy Hilfiger questions

Answered from the same tracked data.