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Winterjacke Herren Tommy Hilfiger

soft demand (-60.1% this quarter) — Winterjacke Herren Tommy Hilfiger doesn't clear our bar today.

Flapen Score

36
Skip it

Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46

Market size 20Growth 0Conversion 6Competition 95Returns 0Price range 39Avg price 86Brand share 22Review moat 67Quality gap 60
This niche Category average · 2,560 niches

Is Winterjacke Herren Tommy Hilfiger profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Winterjacke Herren Tommy Hilfiger is a €79K/yr Amazon Germany market (221K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 36/100.

Winterjacke Herren Tommy Hilfiger: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -60.1% over the last 90 days and 0.5% of searches end in a purchase.

€79K

revenue / yr

Units sold / yr500
Search volume / yr-60.1%221K
Conversion rate0.5%
Avg price€70.55

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers15 · 69
Top-5 product click share19%
Open market9%
Avg brand age51 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 122 products

Sponsored placement59%
New entrants (1y)13· 0 succeeded
Avg rating4.4★
Avg reviews800

Top Winterjacke Herren Tommy Hilfiger products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.

€0€2K€3K€5K€6K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

69

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

19%

Top 20: 45%

Open market

7%

  • Tommy Hilfiger51%
  • Tommy Jeans27%
  • Calvin Klein7%
  • 33,000ft5%
  • Polo Club2%
  • LZLER2%
  • Open — no brand owns it (9 brands, 7%)

Winterjacke Herren Tommy Hilfiger demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR0.5%Products122Brands15Top 5 Brands91%OOS Rate16.0%Rating4.4★Reviews800Avg BSR#609
25K15KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 11.5×

Top Winterjacke Herren Tommy Hilfiger search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tommy hilfiger jacke25K/yr
  • übergangsjacke herren tommy hilfiger15K/yr
  • tommy hilfiger herren jacke sommer5K/yr
  • hilfiger jacke10K/yr
  • jacke tommy hilfiger herren13K/yr
  • tommy jeans herren jacke5K/yr
  • tommy jeans jacke herren7K/yr
  • tommy jacke6K/yr
  • tommy hilfiger winterjacke herren26K/yr
  • tommy hilfiger herren winterjacke23K/yr

What reviews say buyers love and hate about Winterjacke Herren Tommy Hilfiger

What buyers mention most, as a share of all reviews.

What buyers love

82% of reviews
Gesamtgröße25%

Passt

Qualität insgesamt16%

Top Qualität und Style

Wärme11%

Leicht und warm

Preis-Leistungs-Verhältnis10%

Top Jacke, super Preis

Komfort insgesamt6%

Kuschelig

What buyers complain about

61% of reviews
Gesamtgröße22%

fällt kleine aus

Qualität insgesamt9%

fühlt sich recht billig an.

Nähen/Finish/Polieren5%

Nähte einfach nicht genäht

Reißverschlussqualität5%

Probleme mit den Reißverschlüssen auf beiden Seiten

Preis-Leistungs-Verhältnis5%

Für diesen Preis inakzeptabel

Winterjacke Herren Tommy Hilfiger return rate & reasons

Why buyers send it back, as a share of all return requests.

15.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
52%
2Länge
6%
3Breite
4%
4Ärmelpassform
4%
5Materialqualität
3%

Common Winterjacke Herren Tommy Hilfiger questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Winterjacke Herren Tommy Hilfiger 36/100 on Amazon Germany — Skip it. The niche generates €79K/yr across 122 tracked products. 0 of 13 products launched in the last 360 days are still selling. Search demand moved -60.1% over the last 90 days.
Search demand for Winterjacke Herren Tommy Hilfiger on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 11.5× the quietest.