Is winterjacke herren profitable to sell on Amazon Germany?

The niche generates €507K/yr across 238 tracked products. 0 of 41 products launched in the last 360 days are still selling. 90-day search growth is -62.3%. Flapen's verdict: Worth a look (52/100).

How competitive is the winterjacke herren niche?

51 brands and 235 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 43% of demand.

What do buyers complain about in winterjacke herren?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Reißverschlussqualität. The return rate is 14.6% — above our launch gate.

When does demand for winterjacke herren peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 18.7× the quietest.

What does it cost to enter the winterjacke herren niche?

Listings span €15.60–€112.53; the average listing price is €40.90 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.

winterjacke herren

Worth a look

Shows a fragmented shelf (top 5 take 10% of clicks), but soft demand (-62.3% this quarter) keeps it on the watch list.

Competition

Incredible10%

top-5 click share — an open shelf

Avg price

Incredible€40.90

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Price range

Great€15.60–€112.53

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Market size

Good€507K

€507K/yr · 10.3M searches

Review moat

Okay1,595.05

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-62.3%

90-day search growth — must beat 0% to launch

Returns

Bad14.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon Germany niche tracking, winterjacke herren is a €507K/yr Amazon Germany market (10.3M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

winterjacke herren market data

Units sold / yr: 20K–25K; avg 0–100/product
Revenue / yr: €818K–€1.0M; units × avg price
Conversion rate: 0.1%
Avg BSR: #304
Page quality: 0%
Prime: 95%
Sponsored: 84%
Out of stock: 8.2%
Avg brand age: 55 months
Avg seller age: 174 days

Competition & brand share

Clicks spread well past the top 5 (10% combined) — an open shelf where new products get seen.

Brands

51 falling

Sellers

235

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

10%

Top 20: 28%

Open market

54%

JACK & JONES13%
33,000ft11%
Höhenhorn6%
Huayuzh6%
LZLER5%
YuKaiChen5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -62.3% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 18.7×

Open Trend

Top winterjacke herren search terms

übergangsjacke herren1.0M/yr -38.1%0.2% conv.
jacke herren1.4M/yr -47.5%0.1% conv.
jacke520K/yr -36.7%0.0% conv.
herren jacke703K/yr -49.6%0.0% conv.
winterjacke herren3.6M/yr -90.6%0.0% conv.
herren-jacken401K/yr -53.7%0.0% conv.
jacke herren übergangsjacke146K/yr -36.8%0.2% conv.
steppjacke herren333K/yr -65.5%0.0% conv.
jacken herren179K/yr -41.2%0.1% conv.
mont123K/yr -35.5%0.0% conv.

All search terms

Top winterjacke herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke

LZLER€42.614.3★320 rev

EKLENTSON Herren Übergangsjacke Frühling Cargo Jacke Sommerjacke mit Vielen Taschen (XL Schwarz)

EKLENTSON€48.414.3★3,405 rev

MERCIYD Herren Übergangsjacke Cargo Jacke Männer Stehkragen Baumwolle Jacke Multi Taschen Armeejacke WinteJacke HerbstJacke Casual Windbreaker

MERCIYD€52.314.0★522 rev

donhobo Herren Jacke Leichte Übergangsjacke Sommer Freizeit Bomberjacke Full Zip Up Outdoorjacke Frühling Herbst Windbreaker mit Reißverschlusstaschen Schwarz L

donhobo€33.083.9★248 rev

Huayuzh Jacke Herren Softshelljacke Wasserdichte Atmungsaktiv Winddichte Regenjacke Leichte mit Kapuze Laufen Wandern Military Green 2XL

Huayuzh€31.564.2★255 rev

Newest

by launch date

YuKaiChen Übergangsjacke Herren Jacke Leichte Bomberjacke aus Waffelstoff mit Reißverschlusstasche für Frühling Herbst Dunkelgrau XL

YuKaiChen€26.4179 rev

5mo ago

Kirkjubøur Hestur Herren SOFTSHELLjacke 10.000 mm Wassersäule mit Kapuze und Fleecefutter atmungsaktiv und wasserabweisend (DE/NL/SE/PL Alphanumerisch M Regular Regular Alvik Schwarz)

Kirkjubøur€32.291,693 rev

10mo ago

LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke

LZLER€42.61320 rev

11mo ago

LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke

LZLER€42.66320 rev

11mo ago

DCmount Übergangsjacke Herren Softshelljacke für Herren mit Kapuze Regenjacke Herren wasserdicht outdoor Jacken für Wandern Camping

DCmount€34.2187 rev

1y ago

What buyers say about winterjacke herren

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße23%

“Passt”

Qualität insgesamt15%

“Super Qualität”

Wärme9%

“Cool und warm”

Komfort insgesamt7%

“Top bequem”

Preis-Leistungs-Verhältnis6%

“Für den Preis eine absolute Kaufempfehlung”

Gewicht leicht5%

“Leichte Übergangsjacke”

Wasserbeständigkeit4%

“absolut Wasserabweisend”

Materialqualität4%

“Material super”

beworben Vs Tatsächliches Produkt3%

“Produkt wie beschrieben”

Form/Stil3%

“schön und elegant”

What buyers complain about

Gesamtgröße36%

“Fällt klein aus”

Qualität insgesamt8%

“Schlechte Qualität, völlig verknittert”

Reißverschlussqualität4%

“Der Reißverschluss Zipper, also das Teil zum Ziehen”

Dicke3%

“Dünn und zu kurz”

Farbe3%

“falsche Farbe”

Ärmelpassform3%

“die Ärmel sind extra lang.”

Falten2%

“Zerknittert”

Wärme2%

“Hält nicht sehr warm”

beworben Vs Tatsächliches Produkt2%

“Größentabelle stimmt nicht”

Wasserbeständigkeit2%

“Beide Schultern nass”

Top return reasons

Gesamtgröße53%

Farbe11%

Ärmelpassform4%

Breite4%

Länge3%

Materialqualität3%

Dünn3%

Qualität insgesamt2%

Reißverschlussqualität2%

Armpassform2%

Common questions

Is winterjacke herren profitable to sell on Amazon Germany?: The niche generates €507K/yr across 238 tracked products. 0 of 41 products launched in the last 360 days are still selling. 90-day search growth is -62.3%. Flapen's verdict: Worth a look (52/100).
How competitive is the winterjacke herren niche?: 51 brands and 235 sellers compete. The top 5 products take 10% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in winterjacke herren?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Reißverschlussqualität. The return rate is 14.6% — above our launch gate.
When does demand for winterjacke herren peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 18.7× the quietest.
What does it cost to enter the winterjacke herren niche?: Listings span €15.60–€112.53; the average listing price is €40.90 (sweet spot $15–$100). The average incumbent carries 1,595 reviews — the moat a new listing must climb.

winterjacke herren

winterjacke herren market data

Competition & brand share

Demand & seasonality

Top winterjacke herren search terms

Top winterjacke herren products on Amazon

Top sellers

Newest

Trending

What buyers say about winterjacke herren

What buyers love

What buyers complain about

Top return reasons

Common questions

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