winterjacke damen
Worth a lookShows a fragmented shelf (top 5 take 8% of clicks), but soft demand (-62.1% this quarter) keeps it on the watch list.
Competition
Incredible8%top-5 click share — an open shelf
Avg price
Incredible€39.36avg listing price — sweet spot $15–$100
Brand share
Great41%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good930.7avg incumbent reviews — the moat a new listing must climb
Price range
Good€15.29–€149.96cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good€499K€499K/yr · 12.7M searches
Conversion
Bad0.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-62.1%90-day search growth — must beat 0% to launch
Returns
Bad14.7%return rate — above 5% kills the launch gate
According to Flapen's Amazon Germany niche tracking, winterjacke damen is a €499K/yr Amazon Germany market (12.7M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
winterjacke damen market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- €590K–€787K
- units × avg price
- Conversion rate
- 0.1%
- Avg BSR
- #250
- Page quality
- 0%
- Prime
- 84%
- Sponsored
- 79%
- Out of stock
- 15.7%
- Avg brand age
- 48 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.Brands
91 rising
Sellers
218
Top-5 brand share
41%
Top 20: 77%
Top-5 click share
8%
Top 20: 25%
Open market
59%
- 33,000ft10%
- Outdoor Ventures10%
- ONLY9%
- SaphiRose PONCHO5%
- YUTILA4%
- VERO MODA4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -62.1% search growth over the last 90 days.Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.7×
Top winterjacke damen search terms
- übergangsjacke damen1.9M/yr
- jacke damen1.3M/yr
- damen-jacken818K/yr
- damen jacke514K/yr
- steppjacke damen567K/yr
- winterjacke damen3.7M/yr
- mantel damen747K/yr
- jacken damen233K/yr
- jacke damen übergangsjacke197K/yr
- damen übergangsjacke115K/yr
Top winterjacke damen products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
SaphiRose PONCHO Regenjacke Damen Wasserdicht Übergangsjacke Lang mit Kapuze Regenmantel Windbreaker Jacke mit Atmungsaktiv Futter Leicht für Frühling Sommer und Herbst Schwarz L
SaphiRose PONCHO€44.564.2★4,213 rev
YUTILA Cord Jack Damen frühling Herbst Übergangsjacke
YUTILA€36.834.2★79 rev
SaphiRose PONCHO Regenjacke Damen Wasserdicht Übergangsjacke Lang mit Kapuze Regenmantel Windbreaker Jacke mit Atmungsaktiv Futter Leicht für Frühling Sommer und Herbst Schwarz XL
SaphiRose PONCHO€44.684.2★4,213 rev
33 000ft Damen Softshelljacke Wasserdichte Winddichte Funktionsjacke Atmungsaktive Übergangsjacke Leichte Fahrradjacke mit Kapuze Windbreaker zum Laufen Radfahren Wandern Schwarz 36
33,000ft€41.964.5★1,211 rev
ONLY Damen Übergangs-Jacke ONLLorca Canvas Parka mit Kapuze 15216452 Moonbeam M
ONLY€31.474.2★2,136 rev
Newest
by launch date
MARIKOO leicht gefütterte Damen Übergangsjacke kurz Outdoor-Jacke mit Jersey-Innenfutter und großer Kapuze Brombeere Olive Leaf Gr. M
MARIKOO€37.02970 rev
EnduaReve Damen Regenjacke Regenmantel Wasserdicht Kapuze Women Rain Jacke Übergangsjacke Outdoor Frühling Sommer Herbst Schwarz M
EnduaReve€50.0329 rev
Vinuwu Bomberjacke Damen Wildlederjacke Kurz übergangsjacke Bomberjacke mit Zip Tasche Streetwear Winterjacke für Herbst Übergangszeit (DE/NL/SE/PL Alphanumerisch M Regular Regular Kaffee)
Vinuwu€26.0353 rev
YUTILA Cord Jack Damen frühling Herbst Übergangsjacke
YUTILA€36.8379 rev
YUTILA Cord Jack Damen frühling Herbst Übergangsjacke
YUTILA€37.2780 rev
Trending
90-day click momentum
Ellesse Damen LOMPARD Jacke Black 46
Ellesse€61.084.2★
Urban Classics Damen Jacke Olive M
Urban Classics€35.664.4★
Imily Bela Übergangsjacke Damen Leichte sommerjacke Herbst Stehkragen Jacket Boyfriend Parka Sommerjacke Elegant leichte Jacke Kurzmantel(khakiXXL)
Imily Bela€29.973.5★
YUTILA Cord Jack Damen frühling Herbst Übergangsjacke
YUTILA€37.274.2★
SaphiRose PONCHO Regenjacke Damen Wasserdicht Übergangsjacke Lang mit Atmungsaktiv Futter Regenmantel Windbreaker Softshelljacke Kapuze Leicht für Frühling Sommer und Herbst Schwarz(Wasserdicht) M
SaphiRose PONCHO€42.854.2★
What buyers say about winterjacke damen
What buyers praise and complain about, mined from review topics.What buyers love
“Passt”
“Super Qualität”
“Bequem”
“Diese Farbe ist einfach mega,frisch,sportlich elegant”
“Preis-Leistung super”
“Leichte Frühlingsjacke mit überraschend gutem Sitz”
“macht warm”
“Material super”
“Sehr stylish, perfekte Größe”
“Entspricht dem Foto”
What buyers complain about
“XL fällt etwas klein aus”
“Material recht dünn”
“Dünnes Material”
“Qualität unterirdisch”
“Gelb statt beige”
“Kam total zerknittert an”
“Der Kurzmantel fällt sehr groß aus, so lange Arme habe ich in XL noch nie gesehen”
“Nicht komplett wasserdicht”
“40€ hätte ich aber nicht dafür ausgeben, 30”
“roch extrem nach Keller”
Top return reasons
Common questions
- Is winterjacke damen profitable to sell on Amazon Germany?
- The niche generates €499K/yr across 341 tracked products. 2 of 64 products launched in the last 360 days are still selling. 90-day search growth is -62.1%. Flapen's verdict: Worth a look (52/100).
- How competitive is the winterjacke damen niche?
- 91 brands and 218 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 41% of demand.
- What do buyers complain about in winterjacke damen?
- Top complaints mined from reviews: Gesamtgröße, Materialqualität, Dicke. The return rate is 14.7% — above our launch gate.
- When does demand for winterjacke damen peak?
- Demand peaks in Oct–Nov–Dec; the busiest month runs 17.7× the quietest.
- What does it cost to enter the winterjacke damen niche?
- Listings span €15.29–€149.96; the average listing price is €39.36 (sweet spot $15–$100). The average incumbent carries 931 reviews — the moat a new listing must climb.