How competitive is the Winterjacke Damen niche on Amazon Germany?

91 brands and 218 sellers compete in Winterjacke Damen on Amazon Germany. The top 5 Winterjacke Damen products take 8% of clicks and its top 5 brands hold 41% of demand.

What do buyers complain about in Winterjacke Damen?

Winterjacke Damen buyers on Amazon Germany complain most about Gesamtgröße, Materialqualität, Dicke, the themes mined from the niche's reviews. Its return rate is 14.7% — above our launch gate.

What does it cost to enter the Winterjacke Damen niche?

Winterjacke Damen sells for €39.36 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €15.29–€149.96. The average incumbent carries 931 reviews — the moat a new listing must climb.

Winterjacke Damen

Winterjacke Damen shows a fragmented shelf (top 5 take 8% of clicks), but soft demand (-62.1% this quarter) keeps it on the watch list.

Signals No Dominant Brand High Returns

Flapen Score

Worth a look

Top 28% of 2,560 Fashion niches · +6 vs the category median of 46

This niche Category average · 2,560 niches

Is Winterjacke Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Winterjacke Damen is a €499K/yr Amazon Germany market (12.7M searches/yr). The top 5 brands hold 41% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 52/100.

Winterjacke Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -62.1% over the last 90 days and 0.1% of searches end in a purchase.

€499K

revenue / yr

Units sold / yr20K

Search volume / yr-62.1%12.7M

Conversion rate0.1%

Avg price€39.36

Who owns the niche?

The top 5 brands hold 41% of demand, so 59% of the market is open.

59%

open market share

Brands · sellers91 · 218

Top-5 product click share8%

Open market59%

Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.

0/100

page quality · 341 products

Top Winterjacke Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

SaphiRose PONCHO Regenjacke Damen Wasserdicht Übergangsjacke Lang mit Kapuze Regenmantel Windbreaker Jacke mit Atmungsaktiv Futter Leicht für Frühling Sommer und Herbst Schwarz L

Price: €44.56
Rating: 4.2/5
Reviews: 4,213
Age: 5y ago

YUTILA Cord Jack Damen frühling Herbst Übergangsjacke

Price: €36.83
Rating: 4.2/5
Reviews: 79
Age: 1y ago

SaphiRose PONCHO Regenjacke Damen Wasserdicht Übergangsjacke Lang mit Kapuze Regenmantel Windbreaker Jacke mit Atmungsaktiv Futter Leicht für Frühling Sommer und Herbst Schwarz XL

Price: €44.68
Rating: 4.2/5
Reviews: 4,213
Age: 5y ago

33 000ft Damen Softshelljacke Wasserdichte Winddichte Funktionsjacke Atmungsaktive Übergangsjacke Leichte Fahrradjacke mit Kapuze Windbreaker zum Laufen Radfahren Wandern Schwarz 36

Price: €41.96
Rating: 4.5/5
Reviews: 1,211
Age: 3y ago

ONLY Damen Übergangs-Jacke ONLLorca Canvas Parka mit Kapuze 15216452 Moonbeam M

Price: €31.47
Rating: 4.2/5
Reviews: 2,136
Age: 5y ago

Newest

by launch date

MARIKOO leicht gefütterte Damen Übergangsjacke kurz Outdoor-Jacke mit Jersey-Innenfutter und großer Kapuze Brombeere Olive Leaf Gr. M

Price: €37.02
Rating: 4.4/5
Reviews: 970
Age: 4mo ago

EnduaReve Damen Regenjacke Regenmantel Wasserdicht Kapuze Women Rain Jacke Übergangsjacke Outdoor Frühling Sommer Herbst Schwarz M

Price: €50.03
Rating: 4.0/5
Reviews: 29
Age: 7mo ago

Vinuwu Bomberjacke Damen Wildlederjacke Kurz übergangsjacke Bomberjacke mit Zip Tasche Streetwear Winterjacke für Herbst Übergangszeit (DE/NL/SE/PL Alphanumerisch M Regular Regular Kaffee)

Price: €26.03
Rating: 4.1/5
Reviews: 53
Age: 10mo ago

YUTILA Cord Jack Damen frühling Herbst Übergangsjacke

Price: €36.83
Rating: 4.2/5
Reviews: 79
Age: 1y ago

YUTILA Cord Jack Damen frühling Herbst Übergangsjacke

Price: €37.27
Rating: 4.2/5
Reviews: 80
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

91 rising

Sellers

218

Top-5 brand share

41%

Top 20: 77%

Top-5 click share

Top 20: 25%

Open market

59%

33,000ft10%
Outdoor Ventures10%
ONLY9%
SaphiRose PONCHO5%
YUTILA4%
VERO MODA4%

Winterjacke Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume12.7MCVR0.1%Products341Brands91Top 5 Brands41%OOS Rate15.7%Rating4.2★Reviews931Avg BSR#250

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 17.7×

Top Winterjacke Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

übergangsjacke damen1.9M/yr -47.4%0.1% conv.
jacke damen1.3M/yr -43.8%0.0% conv.
damen-jacken818K/yr -43.9%0.0% conv.
damen jacke514K/yr -43.6%0.0% conv.
steppjacke damen567K/yr -59.0%0.1% conv.
winterjacke damen3.7M/yr -89.8%0.1% conv.
mantel damen747K/yr -76.7%0.0% conv.
jacken damen233K/yr -34.6%0.1% conv.
jacke damen übergangsjacke197K/yr -61.1%0.1% conv.
damen übergangsjacke115K/yr -50.3%0.1% conv.

What reviews say buyers love and hate about Winterjacke Damen

What buyers mention most, as a share of all reviews.

What buyers love

78% of reviews

Gesamtgröße26%

“Passt”

Qualität insgesamt9%

“Super Qualität”

Komfort insgesamt8%

“Bequem”

Farbe7%

“Diese Farbe ist einfach mega,frisch,sportlich elegant”

Preis-Leistungs-Verhältnis6%

“Preis-Leistung super”

What buyers complain about

65% of reviews

Gesamtgröße36%

“XL fällt etwas klein aus”

Materialqualität5%

“Material recht dünn”

Dicke4%

“Dünnes Material”

Qualität insgesamt4%

“Qualität unterirdisch”

Farbe4%

“Gelb statt beige”

Winterjacke Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

14.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

46%

2Farbe

10%

3Breite

4Ärmelpassform

5Länge

Common Winterjacke Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Winterjacke Damen 52/100 on Amazon Germany — Worth a look. The niche generates €499K/yr across 341 tracked products. 2 of 64 products launched in the last 360 days are still selling. Search demand moved -62.1% over the last 90 days.