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Wickelrock

Maybe

The top 5 products take only 19% of clicks. But buyers convert on only 0.1% of searches, so Wickelrock is a Maybe.

Flapen Score
57
57 / 100
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size
€13K/yr539K searches / yr
90-day growth
+63.7%search demand this quarter
Competition
19%top-5 click share · 44 brands · 57 sellers

Flapen Score

Wickelrock against its category

The dotted line is the Fashion average. Past it, Wickelrock is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wickelrock market on Amazon at a glance

Shoppers on Amazon Germany searched for Wickelrock 539K times last year and spent an estimated €13K. The top 5 brands take 48% of clicks. Demand peaks in Jun–Jul. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 539K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €13K a year.

Searches, last 12 months
539K
Growth, 90 days vs prior 90
+63.7%
Conversion, latest week
0.1%
Market size, estimated
€13Ka year
Peak month
July2.4× the quietest month
Top search term
goa89K searches a year

02 · Price

A sale here is worth €21.80.

Listings sell for €21.80 on average, from €6.87 to €45.32. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At €21.80 that is €0 to €2K a year per listing.

Average price
€21.80inside the $15 to $100 sweet spot
Price range
€6.87–€45.32
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
9.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 79% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #1,004 within Hosen. It carries 584 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
79%
Out of stock, average day
6.3%
Average rank
#1,004in Hosen
Average rating
4.15 starsAmazon Germany average 4.37 stars
Average reviews
584per listing
Listings tracked
115

04 · Newcomers

0 of last year's 15 launches cleared the first-year sales bar.

15 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
15
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Wickelrock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

44 rising

Sellers

57

Top-5 brand share

48%

Top 20: 86%

Top-5 click share

19%

Top 20: 45%

Open market

47%

  • Brand 124%
  • Brand 27%
  • Brand 36%
  • Brand 45%
  • Brand 55%
  • Brand 65%

Demand

Wickelrock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KBlack Friday '24Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.4×

Search terms

Top Wickelrock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • goa89K/yr
  • guru shop damen119K/yr
  • wickelrock damen74K/yr
  • wickelrock68K/yr
  • guru shop69K/yr
  • wickelrock damen lang26K/yr
  • alternative bekleidung für damen30K/yr
  • wickelrock lang8K/yr
  • guru shop kleid5K/yr
  • goa kleidung damen17K/yr

Reviews and returns

What reviews say buyers love and hate about Wickelrock

We read the reviews and the return reasons for every product selling here.

22%of positive reviews mention “Gesamtgröße”
44%of negative reviews mention “Gesamtgröße”
9.7%of orders come back
“Fällt seeeeeeehr klein aus”
A buyer, on “Gesamtgröße”44% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Wickelrock questions

Answered from the same tracked data.