Wickelrock
Wickelrock shows a fragmented shelf (top 5 take 19% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Is Wickelrock profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, Wickelrock is a €13K/yr Amazon Germany market (539K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jun–Jul. Verdict: Worth a look — 57/100.
Wickelrock: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +63.7% over the last 90 days and 0.1% of searches end in a purchase.
€13K
revenue / yr
Who owns the niche?
The top 5 brands hold 48% of demand, so 52% of the market is open.
52%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.2★ — the gap to enter on.
0/100
page quality · 115 products
Top Wickelrock products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Adigaber Lang Gedruckter Rock Damen Chiffon Bohemien Einheitsgröße Maxirock Verstellbares Riemen Kleid Urlaub Sommerrock Strandkleider
- Price
- €19.69
- Rating
- 4.1/5
- Reviews
- 923
- Age
- 3y ago
AGYMNX Damen Wickelrock A-Linie Hohe Taille Unregelmiger Midirock Rschensaum Faltenminirock mit Bindeband Sommer Eleganter und Vielseitiger Basic Beige L
- Price
- €17.41
- Rating
- 3.9/5
- Reviews
- 16
- Age
- 1y ago
PIECES Pctala Wrap Skirt Noos Bc
- Price
- €21.38
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 2y ago
Rainday Damen Übergröße Leinen Wickelrock Casual Maxirock Vintage A-Linie Leinenrock Z2973xgn Mittel
- Price
- €45.32
- Rating
- 4.0/5
- Reviews
- 603
- Age
- 2y ago
Odizli Wickelrock Damen Midi Rock Sommerrock Elegant High Waist Rüsche Vokuhila A-Linie Swing Midirock Faltenrock Sommer Lang Maxirock Festlich Hochzeit Hochzeitsgast Röcke Schwarz M
- Price
- €22.74
- Rating
- 3.8/5
- Reviews
- 29
- Age
- 2y ago
Trending
90-day click momentum
POMTIMCO Rock Damen Elegant High Waist Elastische Wickelrock Sommer Lang Rock Midi Freizeitrock mit Kordelzug Schwarz L
- Price
- €18.78
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 5mo ago
PIECES Pctala Wrap Skirt Noos Bc
- Price
- €21.38
- Rating
- 4.2/5
- Reviews
- 35
- Age
- 2y ago
CUPSHE Damen Langer Rock Wickelrock High Waist Sommerrock Asymmetrisch mit Rüschen und Schlitz Seitliche Raffung Kordelzug Elegant Maxirock Strandrock Rot M
- Price
- €24.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
Schwarzer Pareo Xxl Mit Quasten Baumwolle Groß Strand Pareo Strandtuch Damen Wickeltuch Wickelrock Strandrock Tapisserie Wickeltuch Bikini Cover Up Tragen Über Badeanzügen
- Price
- €19.56
- Rating
- 4.3/5
- Reviews
- 179
- Age
- 2y ago
EIRUKON Rock Damen Lang Elegant Röcke Bedruckter Maxirock Sommerrock mit Schlitz A Linie Sommer Maxi Skirt Elastische High Waist Strandrock Freizeitrock Blumenmuster XL
- Price
- €18.99
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 6mo ago
Newest
by launch datePOMTIMCO Rock Damen Elegant High Waist Elastische Wickelrock Sommer Lang Rock Midi Freizeitrock mit Kordelzug Schwarz L
- Price
- €18.78
- Rating
- 4.5/5
- Reviews
- 14
- Age
- 5mo ago
CUPSHE Damen Langer Rock Wickelrock High Waist Sommerrock Asymmetrisch mit Rüschen und Schlitz Seitliche Raffung Kordelzug Elegant Maxirock Strandrock Rot M
- Price
- €24.55
- Rating
- 5.0/5
- Reviews
- 1
- Age
- 5mo ago
EIRUKON Rock Damen Lang Elegant Röcke Bedruckter Maxirock Sommerrock mit Schlitz A Linie Sommer Maxi Skirt Elastische High Waist Strandrock Freizeitrock Blumenmuster XL
- Price
- €18.99
- Rating
- 3.6/5
- Reviews
- 34
- Age
- 6mo ago
GURU SHOP Weite Pluderhose mit Breitem Bund Blumenstickerei - Jeansblau Damen Size:XL
- Price
- €36.23
- Rating
- 3.9/5
- Reviews
- 159
- Age
- 1y ago
Kiiwah Strand Wrap Sarong Damen Pareo Strandtuch Kleid Lange Strandkleid Sommer Bikini Cover Up Wickelrock Strand mit Sarongschnalle Strandrock Strand Wear Cover
- Price
- €12.02
- Rating
- 4.3/5
- Reviews
- 31
- Age
- 1y ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.
Brands
44 rising
Sellers
57
Top-5 brand share
48%
Top 20: 86%
Top-5 click share
19%
Top 20: 45%
Open market
47%
- GURU SHOP24%
- AGYMNX7%
- Adigaber6%
- Odizli5%
- Amazon Essentials5%
- PIECES5%
Wickelrock demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jun, Jul · busiest ÷ quietest = 2.4×
Top Wickelrock search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- goa89K/yr
- guru shop damen119K/yr
- wickelrock damen74K/yr
- wickelrock68K/yr
- guru shop69K/yr
- wickelrock damen lang26K/yr
- alternative bekleidung für damen30K/yr
- wickelrock lang8K/yr
- guru shop kleid5K/yr
- goa kleidung damen17K/yr
What reviews say buyers love and hate about Wickelrock
What buyers mention most, as a share of all reviews.
What buyers love
76% of reviews“Passform super”
“Schicker, bequemer Rock”
“Sieht auf dem Foto besser aus”
“Super Qualität”
“Leicht zu tragen”
What buyers complain about
94% of reviews“Fällt seeeeeeehr klein aus”
“Transparent”
“Ging zurück da er sehr billig wirkt”
“Riecht komisch auch nach erstem Waschen”
“Sieht altmodisch aus”
Wickelrock return rate & reasons
Why buyers send it back, as a share of all return requests.
9.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Wickelrock questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
