White Dress
White Dress shows a fragmented shelf (top 5 take 11% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Flapen Score
Top 7% of 2,560 Fashion niches · +15 vs the category median of 46
Is White Dress profitable on Amazon?
According to Flapen's Amazon Germany niche tracking, White Dress is a €18K/yr Amazon Germany market (340K searches/yr). The top 5 brands hold 35% of demand. Demand peaks in Jul–Aug–Oct. Verdict: Worth a look — 61/100.
White Dress: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved +116.4% over the last 90 days and 0.2% of searches end in a purchase.
€18K
revenue / yr
Who owns the niche?
The top 5 brands hold 35% of demand, so 65% of the market is open.
65%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.
0/100
page quality · 207 products
Top White Dress products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
AUSELILY Maxikleider Damen Sommer Kleid Lässig Hohe Taille Lockere Passform Mit Taschen Weiß M
- Price
- €26.14
- Rating
- 4.1/5
- Reviews
- 171
- Age
- 8mo ago
SweatyRocks Damen Kleid V Ausschnitt Sommerkleider Spitze Öse Stickereien Kleider A Linie Freizeitkleider Kurzarm Damenkleider Kurzes Boho-Kleid Weiß M
- Price
- €29.06
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago
heekpek Sommerkleid Damen Leicht Lang Boho Kleid Musselin Kleid Hoher Taille Midikleid A Linie Rüschenkleid Strandkleid Weiß M
- Price
- €29.84
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 5mo ago
LIAMERHE Damen Kleid Elegant V-Ausschnitt Casual Kurze Ärmel Kleider A-Linie Sommerkleid Minikleid Freizeitkleider Schmetterlingsärmel Kleid Weiß M
- Price
- €30.72
- Rating
- 3.6/5
- Reviews
- 632
- Age
- 1y ago
Imily Bela Damen Kleider Square Neck Partykleid Mesh Minikleid High Waist Falten Langarmkleid Hochzeitsgast mit Rüschen(Weiß S)
- Price
- €27.19
- Rating
- 3.9/5
- Reviews
- 213
- Age
- 1y ago
Trending
90-day click momentum
Beluring Kleider Damen Sommer Rüschen Strandkleid Casual Kurzarm Tunika Minikleid (Weiß XXL)
- Price
- €31.90
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
heekpek Sommerkleid Damen Leicht Lang Boho Kleid Musselin Kleid Hoher Taille Midikleid A Linie Rüschenkleid Strandkleid Weiß M
- Price
- €29.84
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 5mo ago
Beluring Blusenkleid Damen Lässig Puffärmel Kleider Square Neck Minikleid mit Taschen (Weiß L)
- Price
- €31.71
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Beluring Sommerkleid Damen Elegant Kurzarm Tunikakleid Eckiger Ausschnitt A-Linien Swing Minikleid (Weiß XL)
- Price
- €32.40
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Beluring Sommerkleid Damen Knielang Rüschen Kurzarm Minikleid Elegant A Linie Tunika Kleid (Weiß M
- Price
- €30.65
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Newest
by launch dateBeluring Sommerkleid Damen Elegant Kurzarm Tunikakleid Eckiger Ausschnitt A-Linien Swing Minikleid (Weiß XL)
- Price
- €32.40
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Beluring Kleider Damen Sommer Rüschen Strandkleid Casual Kurzarm Tunika Minikleid (Weiß XXL)
- Price
- €31.90
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Beluring Sommerkleid Damen Knielang Rüschen Kurzarm Minikleid Elegant A Linie Tunika Kleid (Weiß M
- Price
- €30.65
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Beluring Blusenkleid Damen Lässig Puffärmel Kleider Square Neck Minikleid mit Taschen (Weiß L)
- Price
- €31.71
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
heekpek Sommerkleid Damen Leicht Lang Boho Kleid Musselin Kleid Hoher Taille Midikleid A Linie Rüschenkleid Strandkleid Weiß M
- Price
- €29.84
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 5mo ago
Competition: brands, sellers & click share
Clicks spread well past the top 5 (11% combined) — an open shelf where new products get seen.
Brands
71 falling
Sellers
114
Top-5 brand share
35%
Top 20: 73%
Top-5 click share
11%
Top 20: 30%
Open market
61%
- AUSELILY13%
- Beluring7%
- Cicy Bell5%
- SweatyRocks5%
- Tanmolo4%
- heekpek4%
White Dress demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.8×
Top White Dress search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- weißes kleid lang53K/yr
- weißes sommerkleid28K/yr
- weiße sommerkleider26K/yr
- boho kleid weiß22K/yr
- kleid weiß lang33K/yr
- white dress for women19K/yr
- kleid weiß sommer12K/yr
- sommerkleid weiss12K/yr
- weißes kleid kurz19K/yr
- white party outfit damen14K/yr
What reviews say buyers love and hate about White Dress
What buyers mention most, as a share of all reviews.
What buyers love
79% of reviews“Passt perfekt”
“Top Produkt”
“Elegantes Sommerkleid mit schönen Details”
“Das Material fühlt sich angenehm auf der Haut an”
“Elegantes Sommerkleid mit sehr guter Passform und angenehmem Tragegefühl”
What buyers complain about
73% of reviews“In diesem Fall fällt das Bodycon-Minikleid jedoch größenentsprechend aus und sitzt wie erwartet: S entspricht einer KF 32/34”
“Weißes Kleid zu durchsichtig”
“Durchsichtig”
“Flop”
“Falsch beschriebenes Material”
White Dress return rate & reasons
Why buyers send it back, as a share of all return requests.
16.7%
Return rate
0%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common White Dress questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
