Is White Dress profitable to sell on Amazon Germany?

Flapen scores White Dress 61 out of 100 on Amazon Germany, a Maybe. Shoppers spend €18K a year across 207 tracked products. 1 of the 67 products launched in the last year cleared the first-year sales bar. Search demand grew +116.4% in the last 90 days.

How competitive is the White Dress niche on Amazon Germany?

71 brands and 114 sellers compete in White Dress on Amazon Germany. The top 5 White Dress products take 11% of clicks, and the top 5 brands take 35%.

What do buyers complain about in White Dress?

White Dress buyers on Amazon Germany complain most about Gesamtgröße, Transparenz, and Dicke. An estimated 16.7% of orders come back, which is high.

When does demand for White Dress peak?

Search demand for White Dress on Amazon Germany peaks in Jul–Aug–Oct, and the busiest month runs 2.8× the quietest.

What does it cost to enter the White Dress niche?

White Dress sells for €25.78 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €11.35 to €68.21. The average product has 821 reviews, the count a new listing must catch up to.

White Dress

Maybe

The top 5 products take only 11% of clicks. But an estimated 16.7% of orders come back, so White Dress is a Maybe.

Flapen Score: 61
61 / 100Top 7% of 2,560 Fashion niches · +15 vs the category median of 46
Market size: €18K/yr340K searches / yr
90-day growth: +116.4%search demand this quarter
Competition: 11%top-5 click share · 71 brands · 114 sellers

Flapen Score

White Dress against its category

The dotted line is the Fashion average. Past it, White Dress is stronger. Inside it, weaker.

61Maybe

This niche Category average

See the method

Market

The White Dress market on Amazon at a glance

Shoppers on Amazon Germany searched for White Dress 340K times last year and spent an estimated €18K. The top 5 brands take 35% of clicks. Demand peaks in Jul–Aug–Oct. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +116.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.

Searches, last 12 months: 340K
Growth, 90 days vs prior 90: +116.4%
Conversion, latest week: 0.2%
Market size, estimated: €18Ka year
Peak month: October2.8× the quietest month
Top search term: weißes kleid lang53K searches a year

02 · Price

A sale here is worth €25.78.

Listings sell for €25.78 on average, from €11.35 to €68.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €25.78 that is €0 to €3K a year per listing.

Average price: €25.78inside the $15 to $100 sweet spot
Price range: €11.35–€68.21
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€3K
Returns: 16.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #530 within Kleider. It carries 821 reviews at 4.00 stars, so a new listing needs social proof before a better product.

Sponsored listings: 84%
Prime listings: 96%
Out of stock, average day: 8.0%
Average rank: #530in Kleider
Average rating: 4.00 starsAmazon Germany average 4.37 stars
Average reviews: 821per listing
Listings tracked: 207

04 · Newcomers

1 of last year's 67 launches cleared the first-year sales bar.

67 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months: 67
Successful launches: 1Amazon's first-year sales bar
Average brand age: 37 months

Products

Top White Dress products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 11% of clicks. An open shelf where new products get seen.

Brands

71 falling

Sellers

114

Top-5 brand share

35%

Top 20: 73%

Top-5 click share

11%

Top 20: 30%

Open market

61%

Brand 113%
Brand 27%
Brand 35%
Brand 45%
Brand 54%
Brand 64%

Demand

White Dress search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.8×

Search terms

Top White Dress search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

weißes kleid lang53K/yr +38.6%0.1% conv.
weißes sommerkleid28K/yr +326.9%0.3% conv.
weiße sommerkleider26K/yr +206.7%0.1% conv.
boho kleid weiß22K/yr +85.7%0.2% conv.
kleid weiß lang33K/yr +12.9%0.1% conv.
white dress for women19K/yr +138.3%0.1% conv.
kleid weiß sommer12K/yr >1,000%0.3% conv.
sommerkleid weiss12K/yr +258.9%0.3% conv.
weißes kleid kurz19K/yr +66.1%0.2% conv.
white party outfit damen14K/yr +136.7%0.1% conv.

Reviews and returns

What reviews say buyers love and hate about White Dress

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Gesamtgröße”

16%of negative reviews mention “Gesamtgröße”

16.7%of orders come back

“In diesem Fall fällt das Bodycon-Minikleid jedoch größenentsprechend aus und sitzt wie erwartet: S entspricht einer KF 32/34”

A buyer, on “Gesamtgröße”16% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common White Dress questions

Answered from the same tracked data.

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