White Dress
MaybeThe top 5 products take only 11% of clicks. But an estimated 16.7% of orders come back, so White Dress is a Maybe.
- Flapen Score
- 61 / 100Top 7% of 2,560 Fashion niches · +15 vs the category median of 4661
- Market size
- €18K/yr340K searches / yr
- 90-day growth
- +116.4%search demand this quarter
- Competition
- 11%top-5 click share · 71 brands · 114 sellers
Flapen Score
White Dress against its category
The dotted line is the Fashion average. Past it, White Dress is stronger. Inside it, weaker.
Market
The White Dress market on Amazon at a glance
Shoppers on Amazon Germany searched for White Dress 340K times last year and spent an estimated €18K. The top 5 brands take 35% of clicks. Demand peaks in Jul–Aug–Oct. Flapen scores it 61 out of 100, a Maybe.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 340K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +116.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated €18K a year.
- Searches, last 12 months
- 340K
- Growth, 90 days vs prior 90
- +116.4%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €18Ka year
- Peak month
- October2.8× the quietest month
- Top search term
- weißes kleid lang53K searches a year
02 · Price
A sale here is worth €25.78.
Listings sell for €25.78 on average, from €11.35 to €68.21. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €25.78 that is €0 to €3K a year per listing.
- Average price
- €25.78inside the $15 to $100 sweet spot
- Price range
- €11.35–€68.21
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 750–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€3K
- Returns
- 16.7%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is low.
84% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 8.0% of listings are out of stock. The average listing ranks #530 within Kleider. It carries 821 reviews at 4.00 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 96%
- Out of stock, average day
- 8.0%
- Average rank
- #530in Kleider
- Average rating
- 4.00 starsAmazon Germany average 4.37 stars
- Average reviews
- 821per listing
- Listings tracked
- 207
04 · Newcomers
1 of last year's 67 launches cleared the first-year sales bar.
67 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 67
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top White Dress products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
AUSELILY Maxikleider Damen Sommer Kleid Lässig Hohe Taille Lockere Passform Mit Taschen Weiß M
- Price
- €26.14
- Rating
- 4.1/5
- Reviews
- 171
- Age
- 8mo ago

SweatyRocks Damen Kleid V Ausschnitt Sommerkleider Spitze Öse Stickereien Kleider A Linie Freizeitkleider Kurzarm Damenkleider Kurzes Boho-Kleid Weiß M
- Price
- €29.06
- Rating
- 4.2/5
- Reviews
- 31
- Age
- 1y ago

heekpek Sommerkleid Damen Leicht Lang Boho Kleid Musselin Kleid Hoher Taille Midikleid A Linie Rüschenkleid Strandkleid Weiß M
- Price
- €29.84
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 5mo ago

LIAMERHE Damen Kleid Elegant V-Ausschnitt Casual Kurze Ärmel Kleider A-Linie Sommerkleid Minikleid Freizeitkleider Schmetterlingsärmel Kleid Weiß M
- Price
- €30.72
- Rating
- 3.6/5
- Reviews
- 632
- Age
- 1y ago

Imily Bela Damen Kleider Square Neck Partykleid Mesh Minikleid High Waist Falten Langarmkleid Hochzeitsgast mit Rüschen(Weiß S)
- Price
- €27.19
- Rating
- 3.9/5
- Reviews
- 213
- Age
- 1y ago
Trending
estimated 90-day click momentum
Beluring Kleider Damen Sommer Rüschen Strandkleid Casual Kurzarm Tunika Minikleid (Weiß XXL)
- Price
- €31.90
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago

heekpek Sommerkleid Damen Leicht Lang Boho Kleid Musselin Kleid Hoher Taille Midikleid A Linie Rüschenkleid Strandkleid Weiß M
- Price
- €29.84
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 5mo ago

Beluring Blusenkleid Damen Lässig Puffärmel Kleider Square Neck Minikleid mit Taschen (Weiß L)
- Price
- €31.71
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago

Beluring Sommerkleid Damen Elegant Kurzarm Tunikakleid Eckiger Ausschnitt A-Linien Swing Minikleid (Weiß XL)
- Price
- €32.40
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago

Beluring Sommerkleid Damen Knielang Rüschen Kurzarm Minikleid Elegant A Linie Tunika Kleid (Weiß M
- Price
- €30.65
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago
Newest
by launch date
Beluring Sommerkleid Damen Elegant Kurzarm Tunikakleid Eckiger Ausschnitt A-Linien Swing Minikleid (Weiß XL)
- Price
- €32.40
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago

Beluring Kleider Damen Sommer Rüschen Strandkleid Casual Kurzarm Tunika Minikleid (Weiß XXL)
- Price
- €31.90
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago

Beluring Sommerkleid Damen Knielang Rüschen Kurzarm Minikleid Elegant A Linie Tunika Kleid (Weiß M
- Price
- €30.65
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago

Beluring Blusenkleid Damen Lässig Puffärmel Kleider Square Neck Minikleid mit Taschen (Weiß L)
- Price
- €31.71
- Rating
- 4.2/5
- Reviews
- 18
- Age
- 3mo ago

heekpek Sommerkleid Damen Leicht Lang Boho Kleid Musselin Kleid Hoher Taille Midikleid A Linie Rüschenkleid Strandkleid Weiß M
- Price
- €29.84
- Rating
- 4.4/5
- Reviews
- 59
- Age
- 5mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 11% of clicks, no more. An open shelf where new products get seen.
Brands
71 falling
Sellers
114
Est. top-5 brand share
35%
Top 20: 73%
Est. top-5 click share
11%
Top 20: 30%
Open market
61%
- AUSELILY13%
- Beluring7%
- Cicy Bell5%
- SweatyRocks5%
- Tanmolo4%
- heekpek4%
Demand
White Dress search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug, Oct · busiest ÷ quietest = 2.8×
Search terms
Top White Dress search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- weißes kleid lang53K/yr
- weißes sommerkleid28K/yr
- weiße sommerkleider26K/yr
- boho kleid weiß22K/yr
- kleid weiß lang33K/yr
- white dress for women19K/yr
- kleid weiß sommer12K/yr
- sommerkleid weiss12K/yr
- weißes kleid kurz19K/yr
- white party outfit damen14K/yr
Reviews and returns
What reviews say buyers love and hate about White Dress
We read the reviews and the return reasons for every product selling here.
“In diesem Fall fällt das Bodycon-Minikleid jedoch größenentsprechend aus und sitzt wie erwartet: S entspricht einer KF 32/34”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
18 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common White Dress questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









