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Werder Bremen Schal

Fail

Buyers convert on only 1.2% of searches, so Werder Bremen Schal is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€106K/yr481K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
66%top-5 click share · 8 brands · 23 sellers

Flapen Score

Werder Bremen Schal against its category

The dotted line is the Fashion average. Past it, Werder Bremen Schal is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Werder Bremen Schal market on Amazon at a glance

Shoppers on Amazon Germany searched for Werder Bremen Schal 481K times last year and spent an estimated €106K. The top 5 brands take 93% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 481K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €106K a year.

Searches, last 12 months
481K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
1.2%
Market size, estimated
€106Ka year
Peak month
December5.0× the quietest month
Top search term
werder bremen fanartikel256K searches a year

02 · Price

A sale here is worth €18.75.

Listings sell for €18.75 on average, from €4.95 to €38.20. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At €18.75 that is €0 to €2K a year per listing.

Average price
€18.75inside the $15 to $100 sweet spot
Price range
€4.95–€38.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
8K–10K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
0.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 67% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #5,354 within Kleidung für spezielle Anlässe. It carries 176 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
67%
Out of stock, average day
9.6%
Average rank
#5,354in Kleidung für spezielle Anlässe
Average rating
4.50 starsAmazon Germany average 4.37 stars
Average reviews
176per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Werder Bremen Schal products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 66% of clicks. Leaders hold, but buyers still shop past them.

Brands

8 falling

Sellers

23

Top-5 brand share

93%

Top 20: 100%

Top-5 click share

66%

Top 20: 98%

Open market

4%

  • Brand 142%
  • Brand 231%
  • Brand 310%
  • Brand 45%
  • Brand 54%
  • Brand 63%
  • Open — no brand owns it (2 brands, 4%)

Demand

Werder Bremen Schal search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 5.0×

Search terms

Top Werder Bremen Schal search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • werder bremen fanartikel256K/yr
  • werder bremen202K/yr
  • werder17K/yr
  • werder bremen fanshop5K/yr

Reviews and returns

What reviews say buyers love and hate about Werder Bremen Schal

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “beworben Vs Tatsächliches Produkt”
33%of negative reviews mention “Gesamtgröße”
0.7%of orders come back
“Leider zu klein”
A buyer, on “Gesamtgröße”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Werder Bremen Schal questions

Answered from the same tracked data.