How competitive is the Wellensteyn Jacke Herren niche on Amazon Germany?

15 brands and 94 sellers compete in Wellensteyn Jacke Herren on Amazon Germany. The top 5 Wellensteyn Jacke Herren products take 34% of clicks and its top 5 brands hold 91% of demand.

What do buyers complain about in Wellensteyn Jacke Herren?

Wellensteyn Jacke Herren buyers on Amazon Germany complain most about Gesamtgröße, Nähen/Finish/Polieren, Geruch, the themes mined from the niche's reviews. Its return rate is 14.5% — above our launch gate.

What does it cost to enter the Wellensteyn Jacke Herren niche?

Wellensteyn Jacke Herren sells for €101.92 on average on Amazon Germany, outside our $15–$100 sweet spot. Listings span €29.43–€199.89. The average incumbent carries 917 reviews — the moat a new listing must climb.

Wellensteyn Jacke Herren

soft demand (-74.7% this quarter) — Wellensteyn Jacke Herren doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

Ranks 2,359 of 2,560 Fashion niches · −14 vs the category median of 46

This niche Category average · 2,560 niches

Is Wellensteyn Jacke Herren profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wellensteyn Jacke Herren is a €69K/yr Amazon Germany market (851K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.

Wellensteyn Jacke Herren: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -74.7% over the last 90 days and 0.1% of searches end in a purchase.

€69K

revenue / yr

Units sold / yr1K

Search volume / yr-74.7%851K

Conversion rate0.1%

Avg price€101.92

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

open market share

Brands · sellers15 · 94

Top-5 product click share34%

Open market9%

Avg brand age56 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 60 products

Top Wellensteyn Jacke Herren products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wellensteyn Tampa - XL

Price: €108.59
Rating: 4.0/5
Reviews: 3
Age: 3y ago

Wellensteyn Herren Jacke Molecule Men Schwarz DoRiBlaTec Größe:L Farbe:Schwarz

Price: €148.85
Rating: 4.5/5
Reviews: 194
Age: 9y ago

Wellensteyn Molecule Men Jacke schwarz-matt Gr.XL Herren

Price: €146.92
Rating: 4.5/5
Reviews: 194
Age: 7y ago

Wellensteyn MOLM-856 Kombi(darknavyred) Gr. L

Price: €159.49
Rating: 4.7/5
Reviews: 35
Age: 5y ago

LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke

Price: €42.61
Rating: 4.3/5
Reviews: 320
Age: 11mo ago

Newest

by launch date

LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke

Price: €42.61
Rating: 4.3/5
Reviews: 320
Age: 11mo ago

33 000ft Jacke Herren Wasserdichte Atmungsaktiv Softshelljacke - Übergangsjacke Winddichte Regenjacke Wanderjacke mit Kapuze Schwarz XL

Price: €44.08
Rating: 4.4/5
Reviews: 266
Age: 1y ago

33 000ft Jacke Herren Wasserdichte Atmungsaktiv Softshelljacke - Übergangsjacke Winddichte Regenjacke Wanderjacke mit Kapuze Marineblau S

Price: €43.98
Rating: 4.4/5
Reviews: 266
Age: 1y ago

Wellensteyn Tampa - M

Price: €104.24
Rating: 4.0/5
Reviews: 2
Age: 2y ago

Wellensteyn Tampa - XL

Price: €109.90
Rating: 4.0/5
Reviews: 2
Age: 2y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

34%

Top 20: 66%

Open market

Wellensteyn63%
Höhenhorn12%
33,000ft5%
LZLER5%
Calvin Klein5%
VAUDE1%
Open — no brand owns it (9 brands, 8%)

Wellensteyn Jacke Herren demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume851KCVR0.1%Products60Brands15Top 5 Brands91%OOS Rate26.8%Rating4.4★Reviews917Avg BSR#1,037

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.8×

Top Wellensteyn Jacke Herren search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wellensteyn jacke herren425K/yr -76.6%0.1% conv.
wellensteyn88K/yr -65.9%0.0% conv.
jacke outlet online|wellensteyn jacken herren : wellensteyn jacken25K/yr -58.1%0.1% conv.
wellensteyn jacke herren übergangsjacke13K/yr +87.5%0.1% conv.
wellensteyn jacke28K/yr -73.5%0.0% conv.
wellensteyn herren15K/yr -59.9%0.0% conv.
wellensteiner jacke herren16K/yr -41.9%0.0% conv.
winterjacke herren wellensteyn56K/yr -89.1%0.0% conv.
herren jacke wellensteyn33K/yr -84.4%0.1% conv.
wellensteyn jacke herren winterjacke60K/yr -95.0%0.0% conv.

What reviews say buyers love and hate about Wellensteyn Jacke Herren

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews

Qualität insgesamt25%

“Qualitative super”

Gesamtgröße18%

“Passt perfekt”

Wärme11%

“bleibt angenehm warm”

Komfort insgesamt6%

“Sie trägt sich angenehm auf der Haut und sieht Top aus”

Form/Stil5%

“super stylisch aussieht”

What buyers complain about

71% of reviews

Gesamtgröße26%

“Fällt viel zu groß aus”

Nähen/Finish/Polieren11%

“Nähfehler durch zu viel Stoff”

Geruch5%

“riecht sehr schnell, wenn es ein zweimal getragen ist.”

Ärmelpassform5%

“Leider sind mir die Ärmel um gut 10cm zu lange”

Wasserbeständigkeit5%

“Nicht Wasserdicht”

Wellensteyn Jacke Herren return rate & reasons

Why buyers send it back, as a share of all return requests.

14.5%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

52%

2Ärmelpassform

3Breite

4Länge

5Armpassform

Common Wellensteyn Jacke Herren questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wellensteyn Jacke Herren 32/100 on Amazon Germany — Skip it. The niche generates €69K/yr across 60 tracked products. 0 of 3 products launched in the last 360 days are still selling. Search demand moved -74.7% over the last 90 days.