Is Wellensteyn Jacke Herren profitable to sell on Amazon Germany?

Flapen scores Wellensteyn Jacke Herren 32 out of 100 on Amazon Germany, a Fail. Shoppers spend €69K a year across 60 tracked products. 0 of the 3 products launched in the last year cleared the first-year sales bar. Search demand grew -74.7% in the last 90 days.

How competitive is the Wellensteyn Jacke Herren niche on Amazon Germany?

15 brands and 94 sellers compete in Wellensteyn Jacke Herren on Amazon Germany. The top 5 Wellensteyn Jacke Herren products take 34% of clicks, and the top 5 brands take 91%.

What do buyers complain about in Wellensteyn Jacke Herren?

Wellensteyn Jacke Herren buyers on Amazon Germany complain most about Gesamtgröße, Nähen/Finish/Polieren, and Geruch. An estimated 14.5% of orders come back, which is high.

When does demand for Wellensteyn Jacke Herren peak?

Search demand for Wellensteyn Jacke Herren on Amazon Germany peaks in Jan–Oct–Nov–Dec, and the busiest month runs 19.8× the quietest.

What does it cost to enter the Wellensteyn Jacke Herren niche?

Wellensteyn Jacke Herren sells for €101.92 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €29.43 to €199.89. The average product has 917 reviews, the count a new listing must catch up to.

Wellensteyn Jacke Herren

Fail

Demand is soft, at -74.7% this quarter, so Wellensteyn Jacke Herren is a Fail.

Filters High Returns High Price

Flapen Score: 32
32 / 100Ranks 2,359 of 2,560 Fashion niches · −14 vs the category median of 46
Market size: €69K/yr851K searches / yr
90-day growth: -74.7%search demand this quarter
Competition: 34%top-5 click share · 15 brands · 94 sellers

Flapen Score

Wellensteyn Jacke Herren against its category

The dotted line is the Fashion average. Past it, Wellensteyn Jacke Herren is stronger. Inside it, weaker.

32Fail

This niche Category average

See the method

Market

The Wellensteyn Jacke Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Wellensteyn Jacke Herren 851K times last year and spent an estimated €69K. The top 5 brands take 91% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 32 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -74.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €69K a year.

Searches, last 12 months: 851K
Growth, 90 days vs prior 90: -74.7%
Conversion, latest week: 0.1%
Market size, estimated: €69Ka year
Peak month: November19.8× the quietest month
Top search term: wellensteyn jacke herren425K searches a year

02 · Price

A sale here is worth €101.92.

Listings sell for €101.92 on average, from €29.43 to €199.89. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €101.92 that is €0 to €10K a year per listing.

Average price: €101.92above the $15 to $100 sweet spot
Price range: €29.43–€199.89
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 750–1K
Units per listing a year: 0–100
Revenue per listing a year: €0–€10K
Returns: 14.5%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 48% ship with Prime. On an average day, 26.8% of listings are out of stock. The average listing ranks #1,037 within Sportartspezifische Bekleidung. It carries 917 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings: 47%
Prime listings: 48%
Out of stock, average day: 26.8%
Average rank: #1,037in Sportartspezifische Bekleidung
Average rating: 4.41 starsAmazon Germany average 4.37 stars
Average reviews: 917per listing
Listings tracked: 60

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 56 months on average, so the names here are settling in.

Launched, last 12 months: 3
Successful launches: 0Amazon's first-year sales bar
Average brand age: 56 months

Products

Top Wellensteyn Jacke Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

34%

Top 20: 66%

Open market

Brand 163%
Brand 212%
Brand 35%
Brand 45%
Brand 55%
Brand 61%
Open — no brand owns it (9 brands, 8%)

Demand

Wellensteyn Jacke Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.8×

Search terms

Top Wellensteyn Jacke Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

wellensteyn jacke herren425K/yr -76.6%0.1% conv.
wellensteyn88K/yr -65.9%0.0% conv.
jacke outlet online|wellensteyn jacken herren : wellensteyn jacken25K/yr -58.1%0.1% conv.
wellensteyn jacke herren übergangsjacke13K/yr +87.5%0.1% conv.
wellensteyn jacke28K/yr -73.5%0.0% conv.
wellensteyn herren15K/yr -59.9%0.0% conv.
wellensteiner jacke herren16K/yr -41.9%0.0% conv.
winterjacke herren wellensteyn56K/yr -89.1%0.0% conv.
herren jacke wellensteyn33K/yr -84.4%0.1% conv.
wellensteyn jacke herren winterjacke60K/yr -95.0%0.0% conv.