Is wellensteyn jacke herren profitable to sell on Amazon Germany?

The niche generates €69K/yr across 60 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is -74.7%. Flapen's verdict: Skip it (32/100).

How competitive is the wellensteyn jacke herren niche?

15 brands and 94 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 91% of demand.

What do buyers complain about in wellensteyn jacke herren?

Top complaints mined from reviews: Gesamtgröße, Nähen/Finish/Polieren, Geruch. The return rate is 14.5% — above our launch gate.

When does demand for wellensteyn jacke herren peak?

Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 19.8× the quietest.

What does it cost to enter the wellensteyn jacke herren niche?

Listings span €29.43–€199.89; the average listing price is €101.92 (sweet spot $15–$100). The average incumbent carries 917 reviews — the moat a new listing must climb.

wellensteyn jacke herren

Skip it

Soft demand (-74.7% this quarter) — this niche doesn't clear our bar today.

Competition

Great34%

top-5 click share — an open shelf

Avg price

Good€101.92

avg listing price — sweet spot $15–$100

Review moat

Good916.58

avg incumbent reviews — the moat a new listing must climb

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Price range

Okay€29.43–€199.89

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Bad91%

top-5 brand share — brand-locked demand

Market size

Bad€69K

€69K/yr · 851K searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Growth

Bad-74.7%

90-day search growth — must beat 0% to launch

Returns

Bad14.5%

return rate — above 5% kills the launch gate

Signals High Returns High Price

According to Flapen's Amazon Germany niche tracking, wellensteyn jacke herren is a €69K/yr Amazon Germany market (851K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 32/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

wellensteyn jacke herren market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €76K–€102K; units × avg price
Conversion rate: 0.1%
Avg BSR: #1,037
Page quality: 0%
Prime: 48%
Sponsored: 47%
Out of stock: 26.8%
Avg brand age: 56 months
Avg seller age: 178 days

Competition & brand share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

Brands

15 rising

Sellers

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

34%

Top 20: 66%

Open market

Wellensteyn63%
Höhenhorn12%
33,000ft5%
LZLER5%
Calvin Klein5%
VAUDE1%
Open — no brand owns it (9 brands, 8%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -74.7% search growth over the last 90 days.

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.8×

Open Trend

Top wellensteyn jacke herren search terms

wellensteyn jacke herren425K/yr -76.6%0.1% conv.
wellensteyn88K/yr -65.9%0.0% conv.
jacke outlet online|wellensteyn jacken herren : wellensteyn jacken25K/yr -58.1%0.1% conv.
wellensteyn jacke herren übergangsjacke13K/yr +87.5%0.1% conv.
wellensteyn jacke28K/yr -73.5%0.0% conv.
wellensteyn herren15K/yr -59.9%0.0% conv.
wellensteiner jacke herren16K/yr -41.9%0.0% conv.
winterjacke herren wellensteyn56K/yr -89.1%0.0% conv.
herren jacke wellensteyn33K/yr -84.4%0.1% conv.
wellensteyn jacke herren winterjacke60K/yr -95.0%0.0% conv.

All search terms

Top wellensteyn jacke herren products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Wellensteyn Tampa - XL

Wellensteyn€108.594.0★3 rev

Wellensteyn Herren Jacke Molecule Men Schwarz DoRiBlaTec Größe:L Farbe:Schwarz

Wellensteyn€148.854.5★194 rev

Wellensteyn Molecule Men Jacke schwarz-matt Gr.XL Herren

Wellensteyn€146.924.5★194 rev

Wellensteyn MOLM-856 Kombi(darknavyred) Gr. L

Wellensteyn€159.494.7★35 rev

LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke

LZLER€42.614.3★320 rev

Newest

by launch date

LZLER Winterjacke Herren Skijacke Snowboardjacke Wasserdicht Funktionsjacke Windbreaker Kapuze Winter Coat Snowboardjacke

LZLER€42.61320 rev

11mo ago

33 000ft Jacke Herren Wasserdichte Atmungsaktiv Softshelljacke - Übergangsjacke Winddichte Regenjacke Wanderjacke mit Kapuze Schwarz XL

33,000ft€44.08266 rev

1y ago

33 000ft Jacke Herren Wasserdichte Atmungsaktiv Softshelljacke - Übergangsjacke Winddichte Regenjacke Wanderjacke mit Kapuze Marineblau S

33,000ft€43.98266 rev

1y ago

Wellensteyn Tampa - M

Wellensteyn€104.242 rev

2y ago

Wellensteyn Tampa - XL

Wellensteyn€109.902 rev

2y ago

What buyers say about wellensteyn jacke herren

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt25%

“Qualitative super”

Gesamtgröße18%

“Passt perfekt”

Wärme11%

“bleibt angenehm warm”

Komfort insgesamt6%

“Sie trägt sich angenehm auf der Haut und sieht Top aus”

Form/Stil5%

“super stylisch aussieht”

Taschen/Abteilungen4%

“Hochwertige Ware, schön viele Taschen (innen zwei),”

Wetterfest3%

“Wind und Wasser abweisend”

Materialqualität3%

“Das Material fühlt sich angenehm an”

beworben Vs Tatsächliches Produkt3%

“es entspricht der Beschreibung,”

Feucht/Trocken2%

“Hält trocken”

What buyers complain about

Gesamtgröße26%

“Fällt viel zu groß aus”

Nähen/Finish/Polieren11%

“Nähfehler durch zu viel Stoff”

Geruch5%

“riecht sehr schnell, wenn es ein zweimal getragen ist.”

Ärmelpassform5%

“Leider sind mir die Ärmel um gut 10cm zu lange”

Wasserbeständigkeit5%

“Nicht Wasserdicht”

Qualität insgesamt5%

“Nicht wertig”

Dicke5%

“Sie ist viel dünner wiedie anderen”

Materialqualität5%

“habe mir vom stoff her etwas mehr erwartet”

Armpassform3%

“Am Hals sitzt sie nicht perfekt bzw stört am Kinn ein wenig, an den Armen zu lang bzw die Ärmel egal wie eng oder weit gestellt stören auch ein wenig”

Gewicht schwer2%

“Hätte jedoch nicht gedacht, dass sie vom Gewicht etwas schwer ist”

Top return reasons

Gesamtgröße52%

Ärmelpassform7%

Breite4%

Länge4%

Armpassform3%

Nähen/Finish/Polieren3%

Farbe3%