How competitive is the Wellensteyn Jacke Damen niche on Amazon Germany?

32 brands and 147 sellers compete in Wellensteyn Jacke Damen on Amazon Germany. The top 5 Wellensteyn Jacke Damen products take 21% of clicks and its top 5 brands hold 63% of demand.

What do buyers complain about in Wellensteyn Jacke Damen?

Wellensteyn Jacke Damen buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, Ärmelpassform, the themes mined from the niche's reviews. Its return rate is 19.4% — above our launch gate.

What does it cost to enter the Wellensteyn Jacke Damen niche?

Wellensteyn Jacke Damen sells for €76.35 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €19.56–€181.58. The average incumbent carries 211 reviews — the moat a new listing must climb.

Wellensteyn Jacke Damen

a small market ($0/yr) — Wellensteyn Jacke Damen doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

Ranks 2,032 of 2,560 Fashion niches · −7 vs the category median of 46

This niche Category average · 2,560 niches

Is Wellensteyn Jacke Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Wellensteyn Jacke Damen is a €0/yr Amazon Germany market (465K searches/yr). The top 5 brands hold 63% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Skip it — 39/100.

Wellensteyn Jacke Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -71.0% over the last 90 days and 0.0% of searches end in a purchase.

€0

revenue / yr

Units sold / yr500

Search volume / yr-71.0%465K

Conversion rate0.0%

Avg price€76.35

Who owns the niche?

The top 5 brands hold 63% of demand, so 37% of the market is open.

37%

open market share

Brands · sellers32 · 147

Top-5 product click share21%

Open market37%

Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 107 products

Top Wellensteyn Jacke Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Wellensteyn Jacke - M

Price: €149.96
Rating: 5.0/5
Reviews: 1
Age: 3y ago

Wellensteyn Tampa - XL

Price: €108.59
Rating: 4.0/5
Reviews: 3
Age: 3y ago

Jack Wolfskin Damen Heidelstein Ins Jkt W Coat Schwarz S EU

Price: €111.58
Rating: 4.4/5
Reviews: 291
Age: 2y ago

ONLY Damen Onlnew Lorca Spring Parka Jacket CC OTW Parka per Pack Grün (Grape Leaf Grape Leaf) 40 (Herstellergröße: L)

Price: €55.83
Rating: 4.2/5
Reviews: 2,136
Age: 8y ago

MARIKOO Designer Damen Übergangs Jacke leicht gefüttert Kapuze kurz B659 [B659-Erdbeer-Schwarz-Gr.L]

Price: €67.36
Rating: 4.3/5
Reviews: 1,316
Age: 7y ago

Newest

by launch date

s.Oliver Pointelle-Jacke

Price: €20.99
Rating: 0.0/5
Reviews: 0
Age: 9mo ago

s.Oliver Leichte Jacke aus Strukturjersey

Price: €40.07
Rating: 0.0/5
Reviews: 0
Age: 9mo ago

s.Oliver Jacke im Relaxed Fit mit Kapuze

Price: €72.66
Rating: 5.0/5
Reviews: 2
Age: 1y ago

s.Oliver Jacke im Relaxed Fit mit Rippbündchen-Details

Price: €89.45
Rating: 5.0/5
Reviews: 1
Age: 1y ago

s.Oliver Jacken Outdoor

Price: €70.28
Rating: 5.0/5
Reviews: 2
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

32 rising

Sellers

147

Top-5 brand share

63%

Top 20: 95%

Top-5 click share

21%

Top 20: 48%

Open market

33%

s.Oliver26%
Wellensteyn22%
Jack Wolfskin6%
Killtec4%
Regenliebe4%
Outdoor Ventures4%

Wellensteyn Jacke Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume465KCVR0.0%Products107Brands32Top 5 Brands63%OOS Rate39.6%Rating4.4★Reviews211Avg BSR#1,205

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 8.1×

Top Wellensteyn Jacke Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

wellensteyn jacke damen332K/yr -79.1%0.0% conv.
s.oliver jacke damen33K/yr -58.0%0.1% conv.
s oliver jacke damen40K/yr -62.2%0.0% conv.
s oliver damen jacke21K/yr -48.1%0.0% conv.
s.oliver damen jacke19K/yr -47.5%0.0% conv.
soliver jacke damen20K/yr -56.0%0.2% conv.

What reviews say buyers love and hate about Wellensteyn Jacke Damen

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews

Gesamtgröße23%

“passt”

Komfort insgesamt12%

“Bequem, passt, sieht schick aus,”

Qualität insgesamt11%

“Qualität Top”

Wärme10%

“hält warm”

Gewicht leicht7%

“dennoch ein Leichtgewicht.”

What buyers complain about

68% of reviews

Gesamtgröße22%

“Fällt groß aus”

Haltbarkeit9%

“Druckknopf nach ca 5x Tragen defekt”

Ärmelpassform6%

“viel zu breite Ärmel”

Reißverschlussqualität6%

“Der Reißverschluss nach zwei Tagen defekt”

Farbe6%

“Leichte Jacke, jedoch hat mir die Farbe nicht zugesagt, daher Rücksendung”

Wellensteyn Jacke Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

19.4%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

45%

2Farbe

10%

3Länge

4Breite

5Materialqualität

Common Wellensteyn Jacke Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Wellensteyn Jacke Damen 39/100 on Amazon Germany — Skip it. The niche generates €0/yr across 107 tracked products. 0 of 26 products launched in the last 360 days are still selling. Search demand moved -71.0% over the last 90 days.