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Weißes Kleid

Maybe

The top 5 products take only 18% of clicks. But an estimated 20.2% of orders come back, so Weißes Kleid is a Maybe.

Flapen Score
59
59 / 100
Top 11% of 2,560 Fashion niches · +13 vs the category median of 46
Market size
€104K/yr2.0M searches / yr
90-day growth
+64.5%search demand this quarter
Competition
18%top-5 click share · 55 brands · 104 sellers

Flapen Score

Weißes Kleid against its category

The dotted line is the Fashion average. Past it, Weißes Kleid is stronger. Inside it, weaker.

59Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weißes Kleid market on Amazon at a glance

Shoppers on Amazon Germany searched for Weißes Kleid 2.0M times last year and spent an estimated €104K. The top 5 brands take 43% of clicks. Demand peaks in May–Jun–Dec. Flapen scores it 59 out of 100, a Maybe.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 2.0M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +64.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €104K a year.

Searches, last 12 months
2.0M
Growth, 90 days vs prior 90
+64.5%
Conversion, latest week
0.1%
Market size, estimated
€104Ka year
Peak month
December6.5× the quietest month
Top search term
abendkleid damen lang1.1M searches a year

02 · Price

A sale here is worth €42.53.

Listings sell for €42.53 on average, from €8.94 to €117.58. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At €42.53 that is €0 to €4K a year per listing.

Average price
€42.53inside the $15 to $100 sweet spot
Price range
€8.94–€117.58
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
20.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

74% of listings pay for placement with sponsored ads. 82% ship with Prime. On an average day, 6.1% of listings are out of stock. The average listing ranks #308 within Kleider. It carries 1,668 reviews at 4.05 stars, so a new listing needs social proof before a better product.

Sponsored listings
74%
Prime listings
82%
Out of stock, average day
6.1%
Average rank
#308in Kleider
Average rating
4.05 starsAmazon Germany average 4.37 stars
Average reviews
1,668per listing
Listings tracked
175

04 · Newcomers

3 of last year's 45 launches cleared the first-year sales bar.

45 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
45
Successful launches
3Amazon's first-year sales bar
Average brand age
43 months

Products

Top Weißes Kleid products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 18% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

104

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

18%

Top 20: 38%

Open market

51%

  • Brand 113%
  • Brand 28%
  • Brand 38%
  • Brand 47%
  • Brand 57%
  • Brand 67%

Demand

Weißes Kleid search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Weißes Kleid search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • abendkleid damen lang1.1M/yr
  • vero moda kleid148K/yr
  • etuikleid damen74K/yr
  • t shirt kleid damen54K/yr
  • abendkleider damen55K/yr
  • weißes kleid damen76K/yr
  • amazon essentials damen kleid37K/yr
  • vero moda kleid damen50K/yr
  • spitzenkleid damen62K/yr
  • tshirt kleid37K/yr

Reviews and returns

What reviews say buyers love and hate about Weißes Kleid

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Gesamtgröße”
28%of negative reviews mention “Gesamtgröße”
20.2%of orders come back
“Passt nicht”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Weißes Kleid questions

Answered from the same tracked data.