Skip to content

Weißes Kleid

Weißes Kleid shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

59
Worth a look

Top 11% of 2,560 Fashion niches · +13 vs the category median of 46

Market size 26Growth 77Conversion 1Competition 96Returns 0Price range 78Avg price 95Brand share 92Review moat 48Quality gap 92
This niche Category average · 2,560 niches

Is Weißes Kleid profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Weißes Kleid is a €104K/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 59/100.

Weißes Kleid: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +64.5% over the last 90 days and 0.1% of searches end in a purchase.

€104K

revenue / yr

Units sold / yr4K
Search volume / yr+64.5%2.0M
Conversion rate0.1%
Avg price€42.53

Who owns the niche?

The top 5 brands hold 43% of demand, so 57% of the market is open.

57%

open market share

Brands · sellers55 · 104
Top-5 product click share18%
Open market57%
Avg brand age43 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 175 products

Sponsored placement74%
New entrants (1y)45· 3 succeeded
Avg rating4.0★
Avg reviews1,668

Top Weißes Kleid products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€8K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

104

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

18%

Top 20: 38%

Open market

51%

  • 72styles13%
  • xxxiticat8%
  • VERO MODA8%
  • Maya Deluxe7%
  • COOAN7%
  • Ever-Pretty7%

Weißes Kleid demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume2.0MCVR0.1%Products175Brands55Top 5 Brands43%OOS Rate6.1%Rating4.0★Reviews1,668Avg BSR#308
100K60KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Dec · busiest ÷ quietest = 6.5×

Top Weißes Kleid search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • abendkleid damen lang1.1M/yr
  • vero moda kleid148K/yr
  • etuikleid damen74K/yr
  • t shirt kleid damen54K/yr
  • abendkleider damen55K/yr
  • weißes kleid damen76K/yr
  • amazon essentials damen kleid37K/yr
  • vero moda kleid damen50K/yr
  • spitzenkleid damen62K/yr
  • tshirt kleid37K/yr

What reviews say buyers love and hate about Weißes Kleid

What buyers mention most, as a share of all reviews.

What buyers love

79% of reviews
Gesamtgröße26%

Passt perfekt

Qualität insgesamt13%

Super Qualitaet

Komfort insgesamt10%

Sehr angenehm zu tragen und wirklich schick und elegant

Farbe8%

Versand und Lieferung alles top, auch die Farben sind würde ich sagen sehr ehrlich zu denen auf den Bildern

Form/Stil6%

Elegant

What buyers complain about

67% of reviews
Gesamtgröße28%

Passt nicht

Qualität insgesamt7%

Absoluter Flop

Produktzustand6%

Gebrauchte Ware

beworben Vs Tatsächliches Produkt6%

Eine bessere Beschreibung der verschiedene Wickeltechniken wäre gut. Ich habe nur das kurze Video in der Beschreibung gefunden

Länge5%

auf einer Seite kürzer als auf der anderen :/

Weißes Kleid return rate & reasons

Why buyers send it back, as a share of all return requests.

20.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
31%
2Farbe
16%
3Materialqualität
11%
4Länge
9%
5Breite
4%

Common Weißes Kleid questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weißes Kleid 59/100 on Amazon Germany — Worth a look. The niche generates €104K/yr across 175 tracked products. 3 of 45 products launched in the last 360 days are still selling. Search demand moved +64.5% over the last 90 days.
Search demand for Weißes Kleid on Amazon Germany peaks in May–Jun–Dec, where the busiest month runs 6.5× the quietest.