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59

weißes kleid

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 26Growth 77Conversion 1Competition 96Returns 0Price range 78Avg price 95Brand share 92Review moat 48Quality gap 92

Competition

Incredible18%

top-5 click share — an open shelf

Avg price

Incredible€42.53

avg listing price — sweet spot $15–$100

Brand share

Great43%

top-5 brand share — no brand owns this niche

Quality gap

Great4.0★

avg incumbent rating — lower means beatable quality

Price range

Great€8.94–€117.58

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+64.5%

90-day search growth — must beat 0% to launch

Review moat

Okay1,667.75

avg incumbent reviews — the moat a new listing must climb

Market size

Okay€104K

€104K/yr · 2.0M searches

Conversion

Bad0.1%

search→purchase rate — share of searches ending in a sale

Returns

Bad20.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon Germany niche tracking, weißes kleid is a €104K/yr Amazon Germany market (2.0M searches/yr). The top 5 brands hold 43% of demand. Demand peaks in May–Jun–Dec. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

weißes kleid market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
€128K–€170K
units × avg price
Conversion rate
0.1%
Avg BSR
#308
Page quality
0%
Prime
82%
Sponsored
74%
Out of stock
6.1%
Avg brand age
43 months
Avg seller age
174 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

55 falling

Sellers

104

Top-5 brand share

43%

Top 20: 84%

Top-5 click share

18%

Top 20: 38%

Open market

51%

  • 72styles13%
  • xxxiticat8%
  • VERO MODA8%
  • Maya Deluxe7%
  • COOAN7%
  • Ever-Pretty7%

Demand & seasonality

Weekly Amazon search volume, last 72 weeks — +64.5% search growth over the last 90 days.
100K60KSpike '25Holiday '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: May, Jun, Dec · busiest ÷ quietest = 6.5×

Top weißes kleid search terms

  • abendkleid damen lang1.1M/yr
  • vero moda kleid148K/yr
  • etuikleid damen74K/yr
  • t shirt kleid damen54K/yr
  • abendkleider damen55K/yr
  • weißes kleid damen76K/yr
  • amazon essentials damen kleid37K/yr
  • vero moda kleid damen50K/yr
  • spitzenkleid damen62K/yr
  • tshirt kleid37K/yr
All search terms

Top weißes kleid products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%2%€2K4%€4K6%€6K8%€8K1101001K10K100K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about weißes kleid

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße26%

“Passt perfekt”

Qualität insgesamt13%

“Super Qualitaet”

Komfort insgesamt10%

“Sehr angenehm zu tragen und wirklich schick und elegant”

Farbe8%

“Versand und Lieferung alles top, auch die Farben sind würde ich sagen sehr ehrlich zu denen auf den Bildern”

Form/Stil6%

“Elegant”

Preis-Leistungs-Verhältnis5%

“Preis Leistung super”

Materialqualität3%

“schönes Material”

Weiches Gefühl3%

“weicher super schöne Kleider”

Brustpassform3%

“Beim Brustumfang kann ich nur weiterempfehlen”

Dicke2%

“Macht schlank”

What buyers complain about

Gesamtgröße28%

“Passt nicht”

Qualität insgesamt7%

“Absoluter Flop”

Produktzustand6%

“Gebrauchte Ware”

beworben Vs Tatsächliches Produkt6%

“Eine bessere Beschreibung der verschiedene Wickeltechniken wäre gut. Ich habe nur das kurze Video in der Beschreibung gefunden”

Länge5%

“auf einer Seite kürzer als auf der anderen :/”

Schweißresistenz3%

“Extremer Schweißgeruch”

Brustpassform3%

“zu eng an der Brust”

Nähen/Finish/Polieren3%

“Nähte lösen sich”

Falten3%

“Es war sehr zerknittert, sehr hinderlich beim Anprobieren”

Form/Stil2%

“Nur nicht ganz mein Style”

Top return reasons

Gesamtgröße31%
Farbe16%
Materialqualität11%
Länge9%
Breite4%
Qualität insgesamt4%
Brustpassform3%
Geruch2%
beworben Vs Tatsächliches Produkt2%
Nähen/Finish/Polieren2%

Common questions

Is weißes kleid profitable to sell on Amazon Germany?
The niche generates €104K/yr across 175 tracked products. 3 of 45 products launched in the last 360 days are still selling. 90-day search growth is +64.5%. Flapen's verdict: Worth a look (59/100).
How competitive is the weißes kleid niche?
55 brands and 104 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 43% of demand.
What do buyers complain about in weißes kleid?
Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Produktzustand. The return rate is 20.2% — above our launch gate.
When does demand for weißes kleid peak?
Demand peaks in May–Jun–Dec; the busiest month runs 6.5× the quietest.
What does it cost to enter the weißes kleid niche?
Listings span €8.94–€117.58; the average listing price is €42.53 (sweet spot $15–$100). The average incumbent carries 1,668 reviews — the moat a new listing must climb.