Skip to content

Weißer Rock

Weißer Rock shows a fragmented shelf (top 5 take 16% of clicks), but high returns (14.6%) keeps it on the watch list.

Flapen Score

50
Worth a look

Top 35% of 2,560 Fashion niches · +4 vs the category median of 46

Market size 12Growth 22Conversion 10Competition 96Returns 0Price range 73Avg price 80Brand share 96Review moat 77Quality gap 86
This niche Category average · 2,560 niches

Is Weißer Rock profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Weißer Rock is a €49K/yr Amazon Germany market (369K searches/yr). The top 5 brands hold 36% of demand. Demand peaks in Jan–Feb–Jun–Jul–Oct. Verdict: Worth a look — 50/100.

Weißer Rock: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -5.6% over the last 90 days and 0.8% of searches end in a purchase.

€49K

revenue / yr

Units sold / yr4K
Search volume / yr-5.6%369K
Conversion rate0.8%
Avg price€17.07

Who owns the niche?

The top 5 brands hold 36% of demand, so 64% of the market is open.

64%

open market share

Brands · sellers67 · 77
Top-5 product click share16%
Open market64%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.1★ — the gap to enter on.

0/100

page quality · 139 products

Sponsored placement94%
New entrants (1y)57· 0 succeeded
Avg rating4.1★
Avg reviews464

Top Weißer Rock products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

€0€983€2K€3K€4K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

67 rising

Sellers

77

Top-5 brand share

36%

Top 20: 71%

Top-5 click share

16%

Top 20: 40%

Open market

60%

  • EXCHIC11%
  • Genfien8%
  • BSBUY6%
  • DJT FASHION6%
  • Soudittur5%
  • PINSPARK4%

Weißer Rock demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume369KCVR0.8%Products139Brands67Top 5 Brands36%OOS Rate7.5%Rating4.1★Reviews464Avg BSR#287
23K18KPrime Day '25Spike '25Spike '26MarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Jun, Jul, Oct · busiest ÷ quietest = 6.2×

Top Weißer Rock search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • weißer rock113K/yr
  • rock weiß47K/yr
  • rock weiss damen23K/yr
  • weißer rock lang22K/yr
  • rock weiß lang13K/yr
  • weisser rock14K/yr
  • white skirt19K/yr
  • weißer rock kurz20K/yr
  • rock weiss13K/yr
  • weißer langer rock10K/yr

What reviews say buyers love and hate about Weißer Rock

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Gesamtgröße30%

Passt

Qualität insgesamt12%

Richtig gute Qualität

Materialqualität11%

Das Material fühlt sich leicht und bequem an und eignet sich besonders gut für wärmere Tage oder sportliche Outfits

Komfort insgesamt6%

Fazit: Bequem, optisch ansprechend und alltagstauglich – ein sehr gelungener Rock

Preis-Leistungs-Verhältnis5%

Preis Leistung ok

What buyers complain about

72% of reviews
Gesamtgröße26%

Fällt kleiner aus

Transparenz13%

Durchsichtig ist er nicht

Materialqualität9%

Schlechtes Material

Nähen/Finish/Polieren7%

alle Nähte lösen sich auf

Qualität insgesamt6%

Komplett minderwertig, zu billig zum zurückschicken

Weißer Rock return rate & reasons

Why buyers send it back, as a share of all return requests.

14.6%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
32%
2Länge
16%
3Materialqualität
15%
4Transparenz
12%
5Farbe
4%

Common Weißer Rock questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Weißer Rock 50/100 on Amazon Germany — Worth a look. The niche generates €49K/yr across 139 tracked products. 0 of 57 products launched in the last 360 days are still selling. Search demand moved -5.6% over the last 90 days.
Search demand for Weißer Rock on Amazon Germany peaks in Jan–Feb–Jun–Jul–Oct, where the busiest month runs 6.2× the quietest.