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Weihnachtsshirt Damen

Fail

Demand is soft, at -27.2% this quarter, so Weihnachtsshirt Damen is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€144K/yr851K searches / yr
90-day growth
-27.2%search demand this quarter
Competition
26%top-5 click share · 23 brands · 14 sellers

Flapen Score

Weihnachtsshirt Damen against its category

The dotted line is the Fashion average. Past it, Weihnachtsshirt Damen is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachtsshirt Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachtsshirt Damen 851K times last year and spent an estimated €144K. The top 5 brands take 61% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 851K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated €144K a year.

Searches, last 12 months
851K
Growth, 90 days vs prior 90
-27.2%
Conversion, latest week
1.2%
Market size, estimated
€144Ka year
Peak month
December839.2× the quietest month
Top search term
weihnachts tshirt73K searches a year

02 · Price

A sale here is worth €14.10.

Listings sell for €14.10 on average, from €7.97 to €25.59. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At €14.10 that is €1K to €4K a year per listing.

Average price
€14.10under the $15 to $100 sweet spot
Price range
€7.97–€25.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 6.4% of listings are out of stock. The average listing ranks #70,288 within Kleidung für spezielle Anlässe. It carries 257 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
54%
Out of stock, average day
6.4%
Average rank
#70,288in Kleidung für spezielle Anlässe
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
257per listing
Listings tracked
41

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Weihnachtsshirt Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

14

Top-5 brand share

61%

Top 20: 98%

Top-5 click share

26%

Top 20: 66%

Open market

35%

  • Brand 137%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Weihnachtsshirt Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 839.2×

Search terms

Top Weihnachtsshirt Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachts tshirt73K/yr
  • weihnachtsshirt damen175K/yr
  • weihnachts tshirt damen101K/yr
  • weihnachtsshirt45K/yr
  • weihnachtsbluse damen104K/yr
  • weihnachts t shirt damen30K/yr
  • christmas shirt12K/yr
  • weihnachts tshirt herren60K/yr
  • weihnachts shirt18K/yr
  • weihnachtsshirt herren54K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachtsshirt Damen

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Gesamtgröße”
20%of negative reviews mention “Materialqualität”
4.9%of orders come back
“Der Stoff ist nicht sehr hochwertig”
A buyer, on “Materialqualität”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Weihnachtsshirt Damen questions

Answered from the same tracked data.