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Weihnachts Tshirt

Fail

Demand is soft, at -27.6% this quarter, so Weihnachts Tshirt is a Fail.

Flapen Score
49
49 / 100
Top 38% of 2,560 Fashion niches · +3 vs the category median of 46
Market size
€147K/yr853K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
26%top-5 click share · 23 brands · 14 sellers

Flapen Score

Weihnachts Tshirt against its category

The dotted line is the Fashion average. Past it, Weihnachts Tshirt is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachts Tshirt market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachts Tshirt 853K times last year and spent an estimated €147K. The top 5 brands take 60% of clicks. Demand peaks in Nov–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 853K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €147K a year.

Searches, last 12 months
853K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
1.2%
Market size, estimated
€147Ka year
Peak month
December825.6× the quietest month
Top search term
weihnachts tshirt73K searches a year

02 · Price

A sale here is worth €14.10.

Listings sell for €14.10 on average, from €7.97 to €25.59. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At €14.10 that is €1K to €4K a year per listing.

Average price
€14.10under the $15 to $100 sweet spot
Price range
€7.97–€25.59
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
€1K–€4K
Returns
4.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 54% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #70,288 within Kleidung für spezielle Anlässe. It carries 257 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
54%
Out of stock, average day
6.3%
Average rank
#70,288in Kleidung für spezielle Anlässe
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
257per listing
Listings tracked
41

04 · Newcomers

0 of last year's 25 launches cleared the first-year sales bar.

25 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
25
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Weihnachts Tshirt products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

23 rising

Sellers

14

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

26%

Top 20: 68%

Open market

35%

  • Brand 137%
  • Brand 27%
  • Brand 37%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Weihnachts Tshirt search demand

Weekly searches over the year, seasonality beneath. Pick a range.

150K100KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 825.6×

Search terms

Top Weihnachts Tshirt search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • weihnachts tshirt73K/yr
  • weihnachtsshirt damen175K/yr
  • weihnachts tshirt damen101K/yr
  • weihnachtsshirt45K/yr
  • weihnachtsbluse damen104K/yr
  • weihnachts t shirt damen30K/yr
  • weihnachts tshirt herren60K/yr
  • weihnachts shirt18K/yr
  • weihnachtsshirt herren54K/yr
  • weihnachts t shirt herren19K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachts Tshirt

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Qualität insgesamt”
20%of negative reviews mention “Materialqualität”
4.9%of orders come back
“Der Stoff ist nicht sehr hochwertig”
A buyer, on “Materialqualität”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Weihnachts Tshirt questions

Answered from the same tracked data.