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Weihnachts Pyjama

Fail

Shoppers spend an estimated $0 a year here, so Weihnachts Pyjama is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€0/yr760K searches / yr
90-day growth
-42.9%search demand this quarter
Competition
30%top-5 click share · 36 brands · 42 sellers

Flapen Score

Weihnachts Pyjama against its category

The dotted line is the Fashion average. Past it, Weihnachts Pyjama is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Weihnachts Pyjama market on Amazon at a glance

Shoppers on Amazon Germany searched for Weihnachts Pyjama 760K times last year and spent an estimated €0. The top 5 brands take 37% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 760K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -42.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated €0 a year.

Searches, last 12 months
760K
Growth, 90 days vs prior 90
-42.9%
Conversion, latest week
0.0%
Market size, estimated
€0a year
Peak month
December448.0× the quietest month
Top search term
familien pyjama13K searches a year

02 · Price

A sale here is worth €18.84.

Listings sell for €18.84 on average, from €10.63 to €49.81. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €18.84 that is €0 to €2K a year per listing.

Average price
€18.84inside the $15 to $100 sweet spot
Price range
€10.63–€49.81
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
7.1%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

70% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #449 within Dessous, Nacht- & Lounge-Wäsche. It carries 392 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
70%
Prime listings
96%
Out of stock, average day
29.3%
Average rank
#449in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.36 starsAmazon Germany average 4.37 stars
Average reviews
392per listing
Listings tracked
50

04 · Newcomers

0 of last year's 13 launches cleared the first-year sales bar.

13 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
13
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Weihnachts Pyjama products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

36 rising

Sellers

42

Top-5 brand share

37%

Top 20: 79%

Top-5 click share

30%

Top 20: 63%

Open market

57%

  • Brand 19%
  • Brand 29%
  • Brand 36%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Weihnachts Pyjama search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 448.0×

Search terms

Top Weihnachts Pyjama search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • familien pyjama13K/yr
  • weihnachts pyjama124K/yr
  • weihnachts schlafanzug49K/yr
  • weihnachtspyjama familie set72K/yr
  • weihnachts pyjama damen77K/yr
  • christmas pyjama50K/yr
  • schlafanzug weihnachten28K/yr
  • weihnachtspyjama81K/yr
  • weihnachts pyjama family set23K/yr
  • pyjama weihnachten30K/yr

Reviews and returns

What reviews say buyers love and hate about Weihnachts Pyjama

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
62%of negative reviews mention “Gesamtgröße”
7.1%of orders come back
“Die Hose fällt viel zu klein aus”
A buyer, on “Gesamtgröße”62% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Weihnachts Pyjama questions

Answered from the same tracked data.