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Wednesday Addams Kostüm

Fail

Demand is soft, at -92.3% this quarter, so Wednesday Addams Kostüm is a Fail.

Flapen Score
40
40 / 100
Ranks 1,958 of 2,560 Fashion niches · −6 vs the category median of 46
Market size
€83K/yr513K searches / yr
90-day growth
-92.3%search demand this quarter
Competition
51%top-5 click share · 17 brands · 24 sellers

Flapen Score

Wednesday Addams Kostüm against its category

The dotted line is the Fashion average. Past it, Wednesday Addams Kostüm is stronger. Inside it, weaker.

40Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wednesday Addams Kostüm market on Amazon at a glance

Shoppers on Amazon Germany searched for Wednesday Addams Kostüm 513K times last year and spent an estimated €83K. The top 5 brands take 69% of clicks. Demand peaks in Sep–Oct–Nov. Flapen scores it 40 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 513K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -92.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €83K a year.

Searches, last 12 months
513K
Growth, 90 days vs prior 90
-92.3%
Conversion, latest week
0.7%
Market size, estimated
€83Ka year
Peak month
October140.0× the quietest month
Top search term
wednesday kostüm120K searches a year

02 · Price

A sale here is worth €24.77.

Listings sell for €24.77 on average, from €17.97 to €37.20. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €24.77 that is €0 to €2K a year per listing.

Average price
€24.77inside the $15 to $100 sweet spot
Price range
€17.97–€37.20
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
14.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 41.4% of listings are out of stock. The average listing ranks #2,801 within Kleider. It carries 36 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
100%
Out of stock, average day
41.4%
Average rank
#2,801in Kleider
Average rating
4.31 starsAmazon Germany average 4.37 stars
Average reviews
36per listing
Listings tracked
31

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Wednesday Addams Kostüm products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

24

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

51%

Top 20: 86%

Open market

27%

  • Brand 127%
  • Brand 217%
  • Brand 315%
  • Brand 45%
  • Brand 55%
  • Brand 64%

Demand

Wednesday Addams Kostüm search demand

Weekly searches over the year, seasonality beneath. Pick a range.

90K70KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Sep, Oct, Nov · busiest ÷ quietest = 140.0×

Search terms

Top Wednesday Addams Kostüm search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wednesday kostüm120K/yr
  • wednesday kostüm kinder274K/yr
  • wednesday kleid15K/yr
  • wednesday addams kostüm26K/yr
  • wednesday addams kleid5K/yr
  • wednesday kostüm mädchen13K/yr
  • kostüm wednesday15K/yr
  • wednesday costume4K/yr
  • halloween kostüm wednesday15K/yr
  • kostüm wednesday kinder11K/yr

Reviews and returns

What reviews say buyers love and hate about Wednesday Addams Kostüm

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “beworben Vs Tatsächliches Produkt”
14.2%of orders come back
“Nicht wie abgebildet”
A buyer, on “beworben Vs Tatsächliches Produkt”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Wednesday Addams Kostüm questions

Answered from the same tracked data.