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Wave Hawaii Poncho

Fail

The top 5 brands take 98% of clicks, so Wave Hawaii Poncho is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€91K/yr122K searches / yr
90-day growth
+39.7%search demand this quarter
Competition
47%top-5 click share · 7 brands · 20 sellers

Flapen Score

Wave Hawaii Poncho against its category

The dotted line is the Fashion average. Past it, Wave Hawaii Poncho is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Wave Hawaii Poncho market on Amazon at a glance

Shoppers on Amazon Germany searched for Wave Hawaii Poncho 122K times last year and spent an estimated €91K. The top 5 brands take 98% of clicks. Demand peaks in Jun–Jul. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.4% of those searches ended in a purchase.

Shoppers searched for this 122K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.4% of those searches ended in a purchase. Searches in the last 90 days moved +39.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €91K a year.

Searches, last 12 months
122K
Growth, 90 days vs prior 90
+39.7%
Conversion, latest week
1.4%
Market size, estimated
€91Ka year
Peak month
June2.1× the quietest month
Top search term
wave hawaii poncho47K searches a year

02 · Price

A sale here is worth €53.71.

Listings sell for €53.71 on average, from €29.35 to €90.29. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At €53.71 that is €0 to €5K a year per listing.

Average price
€53.71inside the $15 to $100 sweet spot
Price range
€29.35–€90.29
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
5.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.8% of listings are out of stock. The average listing ranks #151 within Dessous, Nacht- & Lounge-Wäsche. It carries 245 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
91%
Out of stock, average day
8.8%
Average rank
#151in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.59 starsAmazon Germany average 4.37 stars
Average reviews
245per listing
Listings tracked
33

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Wave Hawaii Poncho products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

Brands

7 falling

Sellers

20

Top-5 brand share

98%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

1%

  • Brand 185%
  • Brand 25%
  • Brand 34%
  • Brand 42%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (1 brand, 1%)

Demand

Wave Hawaii Poncho search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jun, Jul · busiest ÷ quietest = 2.1×

Search terms

Top Wave Hawaii Poncho search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wave hawaii poncho47K/yr
  • wave hawaii poncho damen16K/yr
  • wave hawaii12K/yr
  • wave hawaii poncho herren11K/yr
  • poncho herren bademantel7K/yr
  • surfer poncho herren7K/yr
  • sauna poncho herren12K/yr
  • duschponcho herren6K/yr
  • handtuch poncho herren4K/yr

Reviews and returns

What reviews say buyers love and hate about Wave Hawaii Poncho

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Qualität insgesamt”
42%of negative reviews mention “Gesamtgröße”
5.2%of orders come back
“Top - fällt etwas klein aus”
A buyer, on “Gesamtgröße”42% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Wave Hawaii Poncho questions

Answered from the same tracked data.