Skip to content

Vivienne Westwood Necklace

Fail

Shoppers spend an estimated $23K a year here, so Vivienne Westwood Necklace is a Fail.

Flapen Score
45
45 / 100
Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46
Market size
€23K/yr124K searches / yr
90-day growth
-24.5%search demand this quarter
Competition
44%top-5 click share · 22 brands · 34 sellers

Flapen Score

Vivienne Westwood Necklace against its category

The dotted line is the Fashion average. Past it, Vivienne Westwood Necklace is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vivienne Westwood Necklace market on Amazon at a glance

Shoppers on Amazon Germany searched for Vivienne Westwood Necklace 124K times last year and spent an estimated €23K. The top 5 brands take 59% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 124K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved -24.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €23K a year.

Searches, last 12 months
124K
Growth, 90 days vs prior 90
-24.5%
Conversion, latest week
0.7%
Market size, estimated
€23Ka year
Peak month
December2.8× the quietest month
Top search term
vivienne westwood78K searches a year

02 · Price

A sale here is worth €24.89.

Listings sell for €24.89 on average, from €6.39 to €153.72. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €24.89 that is €0 to €2K a year per listing.

Average price
€24.89inside the $15 to $100 sweet spot
Price range
€6.39–€153.72
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€2K
Returns
5.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 37.0% of listings are out of stock. The average listing ranks #3,380 within Schmuck. It carries 404 reviews at 3.91 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
86%
Out of stock, average day
37.0%
Average rank
#3,380in Schmuck
Average rating
3.91 starsAmazon Germany average 4.37 stars
Average reviews
404per listing
Listings tracked
29

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Vivienne Westwood Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 44% of clicks. Leaders hold, but buyers still shop past them.

Brands

22 falling

Sellers

34

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

44%

Top 20: 89%

Open market

35%

  • Brand 117%
  • Brand 216%
  • Brand 313%
  • Brand 46%
  • Brand 56%
  • Brand 66%

Demand

Vivienne Westwood Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KHoliday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Search terms

Top Vivienne Westwood Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vivienne westwood78K/yr
  • vivienne westwood kette19K/yr
  • vivienne westwood necklace5K/yr
  • vivienne westwood ohrringe6K/yr
  • saturn kette5K/yr
  • vivienne westwood ring3K/yr
  • saturn ohrringe1K/yr
  • kette planet1K/yr
  • planeten kette2K/yr
  • planet kette898/yr

Reviews and returns

What reviews say buyers love and hate about Vivienne Westwood Necklace

We read the reviews and the return reasons for every product selling here.

50%of positive reviews mention “Lederqualität”
23%of negative reviews mention “Haltbarkeit”
5.0%of orders come back
“Leider schnell kaputt”
A buyer, on “Haltbarkeit”23% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Vivienne Westwood Necklace questions

Answered from the same tracked data.