Is vivienne westwood necklace profitable to sell on Amazon Germany?

The niche generates €23K/yr across 29 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (45/100).

How competitive is the vivienne westwood necklace niche?

22 brands and 34 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.

What do buyers complain about in vivienne westwood necklace?

Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Farbe. The return rate is 5.0%.

When does demand for vivienne westwood necklace peak?

Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.

What does it cost to enter the vivienne westwood necklace niche?

Listings span €6.39–€153.72; the average listing price is €24.89 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.

vivienne westwood necklace

Skip it

A small market ($23K/yr) — this niche doesn't clear our bar today.

Quality gap

Incredible3.9★

avg incumbent rating — lower means beatable quality

Avg price

Incredible€24.89

avg listing price — sweet spot $15–$100

Review moat

Great403.55

avg incumbent reviews — the moat a new listing must climb

Brand share

Great59%

top-5 brand share — no brand owns this niche

Competition

Good44%

top-5 click share — leaders hold, buyers still browse

Price range

Good€6.39–€153.72

cheapest to priciest tracked listing — scored on the share inside $15–$100

Returns

Okay5.0%

return rate — above 5% kills the launch gate

Growth

Bad-24.5%

90-day search growth — must beat 0% to launch

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Market size

Bad€23K

€23K/yr · 124K searches

Signals No Dominant Brand Quality Gap

According to Flapen's Amazon Germany niche tracking, vivienne westwood necklace is a €23K/yr Amazon Germany market (124K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

vivienne westwood necklace market data

Units sold / yr: 750–1K; avg 0–100/product
Revenue / yr: €19K–€25K; units × avg price
Conversion rate: 0.7%
Avg BSR: #3,380
Page quality: 0%
Prime: 86%
Sponsored: 69%
Out of stock: 37.0%
Avg brand age: 37 months
Avg seller age: 193 days

Competition & brand share

The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.

Brands

22 falling

Sellers

Top-5 brand share

59%

Top 20: 98%

Top-5 click share

44%

Top 20: 89%

Open market

35%

TOFBS17%
Yoimckay16%
Angel Kiss13%
Ulalaza6%
YESTARTDS6%
FUGLUS6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -24.5% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.8×

Open Trend

Top vivienne westwood necklace search terms

vivienne westwood78K/yr -24.3%0.3% conv.
vivienne westwood kette19K/yr -28.4%0.7% conv.
vivienne westwood necklace5K/yr -4.0%0.7% conv.
vivienne westwood ohrringe6K/yr -24.7%0.8% conv.
saturn kette5K/yr -10.7%0.2% conv.
vivienne westwood ring3K/yr -25.7%0.0% conv.
saturn ohrringe1K/yr -31.5%0.7% conv.
kette planet1K/yr -21.3%0.5% conv.
planeten kette2K/yr -66.9%0.5% conv.
planet kette898/yr -13.6%0.6% conv.

All search terms

Top vivienne westwood necklace products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TOFBS Vierblättriges Kleeblatt Schmuckset für Damen und Mädchen 18K Roségold Plattiert Edelstahl Zweiseitig Weiß Schwarz Anhänger Halskette Ohrstecker Armband Emaille Schmuck Set (Weiß)

TOFBS€10.744.0★1,020 rev

Yoimckay Saturn Planet Anhänger Halskette Frauen Ästhetische Anhänger Halskette Fashion Planet Halskette Einfache Personalisierte Geburtstagsgeschenke Weihnachten Valentinstag Geschenke für

Yoimckay€9.683.9★10 rev

Angel Kiss Gandtasche für Damen Kleine Hobo-Schultertaschen Veganes Leder Tragetasche mit Mehreren Taschen und Reißverschluss

Angel Kiss€38.874.7★51 rev

YESTARTDS Perlen Saturn Kristall Strass Halskette Saturn Kette Planet Perlenkette Saturn Halskette Perle Saturn Faux Perle Choker Halskette Für Mädchen Valentinstag Beste Freundin Freundin Jubiläum

YESTARTDS€6.814.7★4 rev

FUGLUS 2PCS perlenkette damen Perlenkette für Frauen und Mädchen saturn kette kette perlen clean girl schmuck perlen schmuck mädchen sachen teenager Geburtstags-Jubiläums-Schmuckgeschenk

FUGLUS€7.243.8★15 rev

Newest

by launch date

MOPZIJA 2PCS perlenkette damen Perlenkette für Frauen und Mädchen saturn kette kette perlen clean girl schmuck perlen schmuck Geburtstags Jubiläums Schmuckgeschenk

MOPZIJA€6.592 rev

3mo ago

Yoimckay Saturn Halskette Planet Fashion Planet trendiger Schmuck Halskette mit Anhänger Kette Damen ästhetisch einfach personalisiert Frauen Geburtstagsgeschenke Edelstahl

Yoimckay€9.400 rev

4mo ago

YESTARTDS€6.814 rev

5mo ago

FUGLUS 2PCS perlenkette damen Perlenkette für Frauen und Mädchen saturn kette kette perlen clean girl schmuck perlen schmuck mädchen sachen teenager Geburtstags-Jubiläums-Schmuckgeschenk

FUGLUS€7.2415 rev

10mo ago

NBYGSC Kopf Halskette Strass Kristall Planet Anhänger Charm Schmuck-N61

Generic€15.901 rev

11mo ago

What buyers say about vivienne westwood necklace

What buyers praise and complain about, mined from review topics.

What buyers love

Lederqualität50%

“das Leder Kuschelweich”

Geschenk Zweck8%

“Das Schmuckset war ein Geschenk”

Form/Stil6%

“Eigentlich ein netter Stil”

What buyers complain about

Haltbarkeit23%

“Leider schnell kaputt”

Qualität insgesamt22%

“es ist kaum zu erwarten, dass sie auf Grund der Qualität lange halten.”

Farbe13%

“Verändert die Farbe nicht”

Materialqualität13%

“Billigster plastik-schaumstoffschuh”

Preis-Leistungs-Verhältnis10%

“Nicht sein Geld wert”

Ketten/Schlüsselqualität6%

“Leider ist die Kette bereits nach einem Tag gerissen”

Lederqualität3%

“Selbst das Kunstleder war extrem dünn”

Gesamtgröße3%

“Größe 40 bestellt, auf gar keinen Fall, die fallen wie eine 39 oder 38,5 aus”

Top return reasons

Gesamtgröße29%

Farbe13%

Qualität insgesamt10%

Ketten/Schlüsselqualität9%

Haltbarkeit7%

Füße fit5%

beworben Vs Tatsächliches Produkt4%

Materialqualität4%

Metall Authentizität3%

Länge3%

Common questions

Is vivienne westwood necklace profitable to sell on Amazon Germany?: The niche generates €23K/yr across 29 tracked products. 0 of 7 products launched in the last 360 days are still selling. 90-day search growth is -24.5%. Flapen's verdict: Skip it (45/100).
How competitive is the vivienne westwood necklace niche?: 22 brands and 34 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 59% of demand.
What do buyers complain about in vivienne westwood necklace?: Top complaints mined from reviews: Haltbarkeit, Qualität insgesamt, Farbe. The return rate is 5.0%.
When does demand for vivienne westwood necklace peak?: Demand peaks in Nov–Dec; the busiest month runs 2.8× the quietest.
What does it cost to enter the vivienne westwood necklace niche?: Listings span €6.39–€153.72; the average listing price is €24.89 (sweet spot $15–$100). The average incumbent carries 404 reviews — the moat a new listing must climb.