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Viva La Juicy Parfum

Fail

Buyers convert on only 0.4% of searches, so Viva La Juicy Parfum is a Fail.

Flapen Score
44
44 / 100
Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 46
Market size
€31K/yr262K searches / yr
90-day growth
-8.3%search demand this quarter
Competition
19%top-5 click share · 32 brands · 138 sellers

Flapen Score

Viva La Juicy Parfum against its category

The dotted line is the Fashion average. Past it, Viva La Juicy Parfum is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Viva La Juicy Parfum market on Amazon at a glance

Shoppers on Amazon Germany searched for Viva La Juicy Parfum 262K times last year and spent an estimated €31K. The top 5 brands take 75% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -8.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-8.3%
Conversion, latest week
0.4%
Market size, estimated
€31Ka year
Peak month
December2.1× the quietest month
Top search term
juicy couture162K searches a year

02 · Price

A sale here is worth €27.70.

Listings sell for €27.70 on average, from €5.10 to €244.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €27.70 that is €0 to €3K a year per listing.

Average price
€27.70inside the $15 to $100 sweet spot
Price range
€5.10–€244.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€3K
Returns
3.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 19.4% of listings are out of stock. The average listing ranks #2,115 within Dessous, Nacht- & Lounge-Wäsche. It carries 966 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
88%
Out of stock, average day
19.4%
Average rank
#2,115in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.43 starsAmazon Germany average 4.37 stars
Average reviews
966per listing
Listings tracked
120

04 · Newcomers

2 of last year's 16 launches cleared the first-year sales bar.

16 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
16
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Viva La Juicy Parfum products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

138

Top-5 brand share

75%

Top 20: 95%

Top-5 click share

19%

Top 20: 48%

Open market

22%

  • Brand 149%
  • Brand 212%
  • Brand 36%
  • Brand 45%
  • Brand 54%
  • Brand 63%

Demand

Viva La Juicy Parfum search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Viva La Juicy Parfum search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • juicy couture162K/yr
  • juicy couture tasche42K/yr
  • juicy couture bag16K/yr
  • make it real20K/yr
  • juicy couture parfum9K/yr
  • viva la juicy parfum9K/yr
  • make it real armbänder4K/yr

Reviews and returns

What reviews say buyers love and hate about Viva La Juicy Parfum

We read the reviews and the return reasons for every product selling here.

15%of positive reviews mention “Gesamtgröße”
20%of negative reviews mention “Gesamtgröße”
3.4%of orders come back
“Fällt größer aus”
A buyer, on “Gesamtgröße”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Viva La Juicy Parfum questions

Answered from the same tracked data.