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Vibram Five Finger Herren

Fail

Buyers convert on only 0.2% of searches, so Vibram Five Finger Herren is a Fail.

Flapen Score
47
47 / 100
Top 46% of 2,560 Fashion niches · +1 vs the category median of 46
Market size
€21K/yr134K searches / yr
90-day growth
+71.5%search demand this quarter
Competition
26%top-5 click share · 12 brands · 67 sellers

Flapen Score

Vibram Five Finger Herren against its category

The dotted line is the Fashion average. Past it, Vibram Five Finger Herren is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Vibram Five Finger Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Vibram Five Finger Herren 134K times last year and spent an estimated €21K. The top 5 brands take 95% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 134K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +71.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €21K a year.

Searches, last 12 months
134K
Growth, 90 days vs prior 90
+71.5%
Conversion, latest week
0.2%
Market size, estimated
€21Ka year
Peak month
July3.1× the quietest month
Top search term
vibram five finger herren36K searches a year

02 · Price

A sale here is worth €72.02.

Listings sell for €72.02 on average, from €10.52 to €128.11. Amazon reports units sold in ranges. This niche sold 250 to 500 a year. The average listing sells 0 to 100 of them. At €72.02 that is €0 to €7K a year per listing.

Average price
€72.02inside the $15 to $100 sweet spot
Price range
€10.52–€128.11
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
250–500
Units per listing a year
0–100
Revenue per listing a year
€0–€7K
Returns
7.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is reviews.

28% of listings pay for placement with sponsored ads. 78% ship with Prime. On an average day, 7.7% of listings are out of stock. The average listing ranks #1,773 within Schuhe. It carries 1,840 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
28%
Prime listings
78%
Out of stock, average day
7.7%
Average rank
#1,773in Schuhe
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
1,840per listing
Listings tracked
74

04 · Newcomers

0 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 47 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
0Amazon's first-year sales bar
Average brand age
47 months

Products

Top Vibram Five Finger Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 26% of clicks. An open shelf where new products get seen.

Brands

12 rising

Sellers

67

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

26%

Top 20: 58%

Open market

4%

  • Brand 167%
  • Brand 216%
  • Brand 36%
  • Brand 43%
  • Brand 52%
  • Brand 61%
  • Open — no brand owns it (6 brands, 4%)

Demand

Vibram Five Finger Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KPrime Day '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.1×

Search terms

Top Vibram Five Finger Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • vibram five finger herren36K/yr
  • vibram five finger damen28K/yr
  • vibram24K/yr
  • vibram fivefingers18K/yr
  • vibram five fingers9K/yr
  • five fingers5K/yr
  • fivefingers3K/yr
  • fivefingers schuhe herren3K/yr
  • five fingers vibram5K/yr
  • vibram herren2K/yr

Reviews and returns

What reviews say buyers love and hate about Vibram Five Finger Herren

We read the reviews and the return reasons for every product selling here.

36%of positive reviews mention “Komfort insgesamt”
28%of negative reviews mention “Gesamtgröße”
7.7%of orders come back
“Fällt kleiner aus”
A buyer, on “Gesamtgröße”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Vibram Five Finger Herren questions

Answered from the same tracked data.