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Versace Sonnenbrille Herren

Fail

Shoppers spend an estimated $28K a year here, so Versace Sonnenbrille Herren is a Fail.

Flapen Score
48
48 / 100
Top 42% of 2,560 Fashion niches · +2 vs the category median of 46
Market size
€28K/yr33K searches / yr
90-day growth
+33.8%search demand this quarter
Competition
30%top-5 click share · 24 brands · 58 sellers

Flapen Score

Versace Sonnenbrille Herren against its category

The dotted line is the Fashion average. Past it, Versace Sonnenbrille Herren is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Versace Sonnenbrille Herren market on Amazon at a glance

Shoppers on Amazon Germany searched for Versace Sonnenbrille Herren 33K times last year and spent an estimated €28K. The top 5 brands take 69% of clicks. Demand peaks in May–Jul–Aug. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 33K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved +33.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €28K a year.

Searches, last 12 months
33K
Growth, 90 days vs prior 90
+33.8%
Conversion, latest week
1.1%
Market size, estimated
€28Ka year
Peak month
July2.4× the quietest month
Top search term
versace sonnenbrille herren11K searches a year

02 · Price

A sale here is worth €79.06.

Listings sell for €79.06 on average, from €11.10 to €275.63. Amazon reports units sold in ranges. This niche sold 100 to 250 a year. The average listing sells 0 to 100 of them. At €79.06 that is €0 to €8K a year per listing.

Average price
€79.06inside the $15 to $100 sweet spot
Price range
€11.10–€275.63
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
100–250
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
5.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

58% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #1,533 within Accessoires. It carries 502 reviews at 4.35 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
98%
Out of stock, average day
2.5%
Average rank
#1,533in Accessoires
Average rating
4.35 starsAmazon Germany average 4.37 stars
Average reviews
502per listing
Listings tracked
59

04 · Newcomers

1 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
1Amazon's first-year sales bar
Average brand age
53 months

Products

Top Versace Sonnenbrille Herren products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

24 rising

Sellers

58

Top-5 brand share

69%

Top 20: 98%

Top-5 click share

30%

Top 20: 71%

Open market

26%

  • Brand 145%
  • Brand 27%
  • Brand 36%
  • Brand 46%
  • Brand 55%
  • Brand 65%

Demand

Versace Sonnenbrille Herren search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KPrime Day '24Spike '24Holiday '24Spike '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jul, Aug · busiest ÷ quietest = 2.4×

Search terms

Top Versace Sonnenbrille Herren search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • versace sonnenbrille herren11K/yr
  • versace sonnenbrille damen9K/yr
  • sonnenbrille herren versace4K/yr
  • versace sonnenbrille4K/yr
  • versace brille4K/yr

Reviews and returns

What reviews say buyers love and hate about Versace Sonnenbrille Herren

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Qualität insgesamt”
34%of negative reviews mention “Gesamtgröße”
5.8%of orders come back
“Zu gross”
A buyer, on “Gesamtgröße”34% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Versace Sonnenbrille Herren questions

Answered from the same tracked data.