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Vanille Parfum Damen

soft demand (-17.5% this quarter) — Vanille Parfum Damen doesn't clear our bar today.

Flapen Score

48
Skip it

Top 42% of 2,560 Fashion niches · +2 vs the category median of 46

Market size 51Growth 16Conversion 17Competition 56Returns 99Price range 84Avg price 83Brand share 24Review moat 31Quality gap 57
This niche Category average · 2,560 niches

Is Vanille Parfum Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Vanille Parfum Damen is a €304K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Vanille Parfum Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -17.5% over the last 90 days and 1.4% of searches end in a purchase.

€304K

revenue / yr

Units sold / yr15K
Search volume / yr-17.5%1.2M
Conversion rate1.4%
Avg price€18.03

Who owns the niche?

The top 5 brands hold 90% of demand, so 10% of the market is open.

10%

open market share

Brands · sellers10 · 89
Top-5 product click share51%
Open market10%
Avg brand age48 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 28 products

Sponsored placement46%
New entrants (1y)1· 1 succeeded
Avg rating4.4★
Avg reviews3,352

Top Vanille Parfum Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.

€0€30K€61K€91K€122K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

89

Top-5 brand share

90%

Top 20: 100%

Top-5 click share

51%

Top 20: 91%

Open market

7%

  • Victoria's Secret63%
  • COLOROSES12%
  • Hotouch9%
  • lucky cup4%
  • PHOLEEY4%
  • Kiko Milano2%
  • Open — no brand owns it (4 brands, 7%)

Vanille Parfum Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR1.4%Products28Brands10Top 5 Brands90%OOS Rate1.9%Rating4.4★Reviews3,352Avg BSR#153
100K60KPrime Day '24Spike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Top Vanille Parfum Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • victoria secret527K/yr
  • victoria secret bodyspray369K/yr
  • victorias secret67K/yr
  • victoria secret parfüm47K/yr
  • victoria secret bare vanilla53K/yr
  • victoria secret bodyspray bare vanilla28K/yr
  • victoria secret body spray13K/yr
  • bare vanilla victoria secret23K/yr
  • victoria secret bodyspray set21K/yr
  • victoria secret set18K/yr

What reviews say buyers love and hate about Vanille Parfum Damen

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Geruch49%

Duft

Farbe9%

Helle Farbe

Qualität insgesamt8%

Super Produkt

Geschenk Zweck7%

Nette Geschenkidee

Komfort insgesamt5%

Angenehm auf der Haut

What buyers complain about

78% of reviews
Gesamtgröße19%

Größe zu irregulär

Geruch17%

Leider riecht ganz schlimm alle Sorten

Qualität insgesamt9%

nicht von guter Qualität

Ethischer Handel/Fairer Handel6%

Betrug

Preis-Leistungs-Verhältnis6%

schade für den Preis

Vanille Parfum Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

0.3%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Geruch
41%
2Farbe
21%
3Qualität insgesamt
7%
4Auslaufsicher
7%
5Gesamtgröße
4%

Common Vanille Parfum Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vanille Parfum Damen 48/100 on Amazon Germany — Skip it. The niche generates €304K/yr across 28 tracked products. 1 of 1 products launched in the last 360 days are still selling. Search demand moved -17.5% over the last 90 days.
Search demand for Vanille Parfum Damen on Amazon Germany peaks in Oct–Nov–Dec, where the busiest month runs 3.2× the quietest.