Is Van Cleef Armband profitable to sell on Amazon Germany?

Flapen scores Van Cleef Armband 43 out of 100 on Amazon Germany, a Fail. Shoppers spend €86K a year across 17 tracked products. 3 of the 9 products launched in the last year cleared the first-year sales bar. Search demand grew -5.3% in the last 90 days.

How competitive is the Van Cleef Armband niche on Amazon Germany?

11 brands and 24 sellers compete in Van Cleef Armband on Amazon Germany. The top 5 Van Cleef Armband products take 69% of clicks, and the top 5 brands take 82%.

What do buyers complain about in Van Cleef Armband?

Van Cleef Armband buyers on Amazon Germany complain most about Haltbarkeit, Qualität insgesamt, and Gesamtgröße. An estimated 2.4% of orders come back.

When does demand for Van Cleef Armband peak?

Search demand for Van Cleef Armband on Amazon Germany peaks in Aug–Sep–Dec, and the busiest month runs 1.9× the quietest.

What does it cost to enter the Van Cleef Armband niche?

Van Cleef Armband sells for €19.12 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €8.37 to €51.98. The average product has 167 reviews, the count a new listing must catch up to.

Van Cleef Armband

Fail

Buyers convert on only 1.1% of searches, so Van Cleef Armband is a Fail.

Filters Low Review Barrier

Flapen Score: 43
43 / 100Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size: €86K/yr394K searches / yr
90-day growth: -5.3%search demand this quarter
Competition: 69%top-5 click share · 11 brands · 24 sellers

Flapen Score

Van Cleef Armband against its category

The dotted line is the Fashion average. Past it, Van Cleef Armband is stronger. Inside it, weaker.

43Fail

This niche Category average

See the method

Market

The Van Cleef Armband market on Amazon at a glance

Shoppers on Amazon Germany searched for Van Cleef Armband 394K times last year and spent an estimated €86K. The top 5 brands take 82% of clicks. Demand peaks in Aug–Sep–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 1.1% of those searches ended in a purchase.

Shoppers searched for this 394K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.1% of those searches ended in a purchase. Searches in the last 90 days moved -5.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €86K a year.

Searches, last 12 months: 394K
Growth, 90 days vs prior 90: -5.3%
Conversion, latest week: 1.1%
Market size, estimated: €86Ka year
Peak month: August1.9× the quietest month
Top search term: kleeblatt armband96K searches a year

02 · Price

A sale here is worth €19.12.

Listings sell for €19.12 on average, from €8.37 to €51.98. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 250 to 500 of them. At €19.12 that is €5K to €10K a year per listing.

Average price: €19.12inside the $15 to $100 sweet spot
Price range: €8.37–€51.98
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 250–500
Revenue per listing a year: €5K–€10K
Returns: 2.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.0% of listings are out of stock. The average listing ranks #408 within Schmuck. It carries 167 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings: 88%
Prime listings: 100%
Out of stock, average day: 15.0%
Average rank: #408in Schmuck
Average rating: 4.29 starsAmazon Germany average 4.37 stars
Average reviews: 167per listing
Listings tracked: 17

04 · Newcomers

3 of last year's 9 launches cleared the first-year sales bar.

9 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months: 9
Successful launches: 3Amazon's first-year sales bar
Average brand age: 27 months

Products

Top Van Cleef Armband products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

Brands

11 falling

Sellers

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

14%

Brand 145%
Brand 217%
Brand 311%
Brand 45%
Brand 55%
Brand 65%
Open — no brand owns it (5 brands, 14%)

Demand

Van Cleef Armband search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Aug, Sep, Dec · busiest ÷ quietest = 1.9×

Search terms

Top Van Cleef Armband search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

kleeblatt armband96K/yr -4.8%0.7% conv.
van cleef armband56K/yr +5.2%0.7% conv.
armband kleeblatt32K/yr -4.9%0.6% conv.
van cleef29K/yr -9.8%0.2% conv.
kleeblatt schmuck31K/yr -23.9%0.4% conv.
van cleef arpels schmuck22K/yr -7.4%0.2% conv.
kleeblatt armband silber16K/yr +8.7%0.4% conv.
armband kleeblatt gold14K/yr +7.0%0.9% conv.
armband blumen11K/yr +24.3%0.1% conv.
blumen armband9K/yr +5.2%0.2% conv.

Reviews and returns

What reviews say buyers love and hate about Van Cleef Armband

We read the reviews and the return reasons for every product selling here.

23%of positive reviews mention “Geschenk Zweck”

28%of negative reviews mention “Haltbarkeit”

2.4%of orders come back

“Schon kaputt”

A buyer, on “Haltbarkeit”28% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

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FAQ

Common Van Cleef Armband questions

Answered from the same tracked data.

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