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Vaiana Kostüm

soft demand (-71.3% this quarter) — Vaiana Kostüm doesn't clear our bar today.

Flapen Score

38
Skip it

Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46

Market size 12Growth 0Conversion 15Competition 61Returns 54Price range 84Avg price 81Brand share 24Review moat 91Quality gap 52
This niche Category average · 2,560 niches

Is Vaiana Kostüm profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Vaiana Kostüm is a €46K/yr Amazon Germany market (220K searches/yr). The top 5 brands hold 91% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 38/100.

Vaiana Kostüm: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -71.3% over the last 90 days and 1.2% of searches end in a purchase.

€46K

revenue / yr

Units sold / yr3K
Search volume / yr-71.3%220K
Conversion rate1.2%
Avg price€17.45

Who owns the niche?

The top 5 brands hold 91% of demand, so 9% of the market is open.

9%

open market share

Brands · sellers8 · 38
Top-5 product click share48%
Open market9%
Avg brand age22 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 27 products

Sponsored placement63%
New entrants (1y)11· 0 succeeded
Avg rating4.4★
Avg reviews181

Top Vaiana Kostüm products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 48% of clicks — established leaders, but buyers still shop beyond them.

€0€2K€5K€7K€9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

8 rising

Sellers

38

Top-5 brand share

91%

Top 20: 100%

Top-5 click share

48%

Top 20: 93%

Open market

5%

  • Disguise34%
  • Get Trend26%
  • CERDÁ LIFE'S LITTLE MOMENTS14%
  • Disney9%
  • Disney Princess7%
  • Jakks Pacific5%
  • Open — no brand owns it (2 brands, 5%)

Vaiana Kostüm demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume220KCVR1.2%Products27Brands8Top 5 Brands91%OOS Rate40.1%Rating4.4★Reviews181Avg BSR#1,439
50K30KSpike '25Black Friday '25Holiday '25Spike '26FebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb · busiest ÷ quietest = 9.6×

Top Vaiana Kostüm search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • vaiana kostüm103K/yr
  • vaiana kostüm kinder88K/yr
  • vaiana kleid7K/yr
  • moana kostüm8K/yr
  • kostüm vaiana9K/yr
  • vaiana kostüm mädchen5K/yr

What reviews say buyers love and hate about Vaiana Kostüm

What buyers mention most, as a share of all reviews.

What buyers love

94% of reviews
Gesamtgröße28%

Sitzt sehr gut

Qualität insgesamt19%

Qualität ist gut

Preis-Leistungs-Verhältnis13%

Tolles Angebot

Geschenk Zweck13%

Tolles Geschenk

Polster-/Stoffqualität13%

Unser Kind trägt es sehr gerne, da der Stoff auch angenehm ist

What buyers complain about

92% of reviews
Akkulaufzeit33%

Batterie nach 10 min leer

Haltbarkeit13%

sind NICHT zerstörungsfrei austauschbar

Produktzustand8%

Die Kette war gebraucht Batterie leer Verpackung nachträglich mit Tesafilm zugeklebt

Helligkeit/Glanz/Glühen8%

Der Artikel leuchtet nicht

Qualität insgesamt8%

Die Qualität lässt etwas zu wünschen übrig

Vaiana Kostüm return rate & reasons

Why buyers send it back, as a share of all return requests.

2.8%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
43%
2Defekt Material/Teile
11%
3Funktionalität insgesamt
11%
4Helligkeit/Glanz/Glühen
9%
5Qualität insgesamt
4%

Common Vaiana Kostüm questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Vaiana Kostüm 38/100 on Amazon Germany — Skip it. The niche generates €46K/yr across 27 tracked products. 0 of 11 products launched in the last 360 days are still selling. Search demand moved -71.3% over the last 90 days.
Search demand for Vaiana Kostüm on Amazon Germany peaks in Jan–Feb, where the busiest month runs 9.6× the quietest.