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Unterrock Damen

Fail

An estimated 9.2% of orders come back, so Unterrock Damen is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€43K/yr307K searches / yr
90-day growth
+47.5%search demand this quarter
Competition
27%top-5 click share · 20 brands · 24 sellers

Flapen Score

Unterrock Damen against its category

The dotted line is the Fashion average. Past it, Unterrock Damen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Unterrock Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Unterrock Damen 307K times last year and spent an estimated €43K. The top 5 brands take 79% of clicks. Demand peaks in Feb–Jun–Jul. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 307K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved +47.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €43K a year.

Searches, last 12 months
307K
Growth, 90 days vs prior 90
+47.5%
Conversion, latest week
1.2%
Market size, estimated
€43Ka year
Peak month
July1.9× the quietest month
Top search term
unterrock91K searches a year

02 · Price

A sale here is worth €11.84.

Listings sell for €11.84 on average, from €6.37 to €19.77. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At €11.84 that is €0 to €1K a year per listing.

Average price
€11.84under the $15 to $100 sweet spot
Price range
€6.37–€19.77
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€1K
Returns
9.2%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #27 within Dessous, Nacht- & Lounge-Wäsche. It carries 1,426 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
99%
Out of stock, average day
1.3%
Average rank
#27in Dessous, Nacht- & Lounge-Wäsche
Average rating
4.29 starsAmazon Germany average 4.37 stars
Average reviews
1,426per listing
Listings tracked
72

04 · Newcomers

0 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
41 months

Products

Top Unterrock Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 27% of clicks. An open shelf where new products get seen.

Brands

20 falling

Sellers

24

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

27%

Top 20: 58%

Open market

17%

  • Brand 140%
  • Brand 216%
  • Brand 39%
  • Brand 49%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (14 brands, 17%)

Demand

Unterrock Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, Jun, Jul · busiest ÷ quietest = 1.9×

Search terms

Top Unterrock Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • unterrock91K/yr
  • unterrock damen lang63K/yr
  • unterrock damen kurz55K/yr
  • unterrock damen24K/yr
  • unterrock lang14K/yr
  • unterrock weiß11K/yr
  • unterrock kurz7K/yr
  • unterröcke für damen9K/yr
  • unterrock schwarz12K/yr
  • unterröcke & -kleider für damen6K/yr

Reviews and returns

What reviews say buyers love and hate about Unterrock Damen

We read the reviews and the return reasons for every product selling here.

35%of positive reviews mention “Gesamtgröße”
29%of negative reviews mention “Gesamtgröße”
9.2%of orders come back
“Etwas groß”
A buyer, on “Gesamtgröße”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Unterrock Damen questions

Answered from the same tracked data.