Is unterhosen mädchen profitable to sell on Amazon Germany?

The niche generates €201K/yr across 110 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (58/100).

How competitive is the unterhosen mädchen niche?

25 brands and 38 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in unterhosen mädchen?

Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Druckqualität. The return rate is 0.1%.

When does demand for unterhosen mädchen peak?

Demand peaks in Jul; the busiest month runs 1.6× the quietest.

What does it cost to enter the unterhosen mädchen niche?

Listings span €6.42–€27.75; the average listing price is €15.26 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.

unterhosen mädchen

Worth a look

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Returns

Incredible0.1%

return rate — above 5% kills the launch gate

Competition

Incredible20%

top-5 click share — an open shelf

Avg price

Great€15.26

avg listing price — sweet spot $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Review moat

Good1,071.7

avg incumbent reviews — the moat a new listing must climb

Price range

Good€6.42–€27.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Okay€201K

€201K/yr · 645K searches

Growth

Okay+9.2%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Okay2.0%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, unterhosen mädchen is a €201K/yr Amazon Germany market (645K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Jul. Verdict: Worth a look — 58/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

unterhosen mädchen market data

Units sold / yr: 15K–20K; avg 0–100/product
Revenue / yr: €229K–€305K; units × avg price
Conversion rate: 2.0%
Avg BSR: #45
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 8.2%
Avg brand age: 43 months
Avg seller age: 184 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

25 falling

Sellers

Top-5 brand share

67%

Top 20: 98%

Top-5 click share

20%

Top 20: 46%

Open market

27%

LOREZA23%
JackLoveBriefs14%
Soleurfe12%
INNERSY11%
Domee8%
Basic Treasure5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +9.2% search growth over the last 90 days.

Peak months: Jul · busiest ÷ quietest = 1.6×

Open Trend

Top unterhosen mädchen search terms

unterhosen mädchen242K/yr +18.5%1.5% conv.
mädchen unterhosen51K/yr -1.0%1.1% conv.
unterwäsche mädchen52K/yr -7.6%0.7% conv.
kinder unterhosen mädchen27K/yr +14.8%1.3% conv.
name it unterhosen mädchen23K/yr +22.5%0.7% conv.
schlüpfer mädchen24K/yr +13.7%1.3% conv.
mädchen unterwäsche25K/yr -22.1%0.8% conv.
unterhosen mädchen 13420K/yr -2.7%2.5% conv.
unterhosen mädchen 15219K/yr +2.5%3.7% conv.
unterhosen teenager mädchen17K/yr +11.2%0.7% conv.

All search terms

Top unterhosen mädchen products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

LOREZA 10er Pack Mädchen Slips Unterwäsche aus Baumwolle (104/110 Modell 10)

LOREZA€19.814.6★1,383 rev

LOREZA 10er Pack Mädchen Slips Unterwäsche aus Baumwolle (152-158 Modell 10)

LOREZA€25.964.6★1,383 rev

SIMIYA Unterhosen Mädchen aus Baumwolle Bequeme Unterwäsche Mädchen Atmungsaktive Schlüpfer Mädchen für Kinder 9er Pack(ColorA 5-6 Jahre)

SIMIYA€12.734.6★38 rev

Basic Treasure 9er-Pack Unterhosen Mädchen Bequemer Oeko-TEX Baumwolle Unterwäsche für Mädchen Pantys Mädchen (DE/NL/SE/PL Numerisch 98 104 Regular Einhörner/Herzen)

Basic Treasure€12.573.8★151 rev

Domee Mädchen Unterhosen Teenager Unterwäsche Slip Baumwolle 8er-Pack Mehrfarbig 140-146 (Hersteller M)

Domee€11.484.7★532 rev

Newest

by launch date

Amazon Essentials Mädchen Hipster-Unterhosen aus Baumwoll-Jersey 10er Pack Neutral 8-9 Jahre

Amazon Essentials€13.8848 rev

2mo ago

SIMIYA Unterhosen Mädchen aus Baumwolle Bequeme Unterwäsche Mädchen Atmungsaktive Schlüpfer Mädchen für Kinder 9er Pack(ColorA 5-6 Jahre)

SIMIYA€12.7338 rev

7mo ago

Alaoo Mädchen Unterhosen Unterhosen Baumwolle Boxershorts Bequeme Hautfreundlich Schlüpfer für Kinder 6er Pack für 211 Jahre

Alaoo€7.63106 rev

9mo ago

Soleurfe Unterhosen Mädchen 100% Baumwolle Bequeme Slips für Kinder 98-104 (3-4 Jahre) Einzigartige Designs täglichen Tragen 10er Pack

Soleurfe€16.40100 rev

11mo ago

Soleurfe Unterhosen Mädchen Baumwolle Unterwäsche Mädchen 140-152 Bequem Boxershorts Schwarz Weiß und Grau Schlüpfer für Teenager 10-12 Jahren 6er Pack

Soleurfe€12.54174 rev

11mo ago

What buyers say about unterhosen mädchen

What buyers praise and complain about, mined from review topics.

What buyers love

Qualität insgesamt26%

“Super Qualität”

Gesamtgröße22%

“Super Passform”

Komfort insgesamt9%

“Sitzen Super”

Materialqualität7%

“Schönes Material”

Farbe6%

“Bunte Farben und süße Prints”

Weiches Gefühl4%

“Super schöne weiche schlüppis”

Waschechtheit3%

“Gute Passform und auch nach dem Waschen formstabi”

Preis-Leistungs-Verhältnis3%

“Preis Leistung super”

beworben Vs Tatsächliches Produkt2%

“Produkt wie beschrieben”

Haltbarkeit1%

“Bequem und langlebig”

What buyers complain about

Gesamtgröße33%

“Unkorrekte Größenangabe”

Qualität insgesamt17%

“Qualität ungenügend”

Druckqualität9%

“Aufdruck hält nicht lange”

Farbe5%

“Leider geht die Farbe der Gummis schnell ab”

Materialqualität2%

“Material könnte besser sein”

beworben Vs Tatsächliches Produkt2%

“Fällt anders aus”

Geeignet für Maschinenwäsche2%

“schön,leider hält der Bund oben nach 2.mal Waschen nicht mehr richtig”

Nähen/Finish/Polieren2%

“Leider lösen sich schon recht schnell einige Nähte”

Dehnbarkeit/Erweiterbarkeit/Elastizität1%

“Bündchen bei den Beinen nicht so elastisch”

Haltbarkeit1%

“Leider löst sich der Bund von der Hose nach nur wenigem Tragen”

Top return reasons

Gesamtgröße90%

Länge10%

Common questions

Is unterhosen mädchen profitable to sell on Amazon Germany?: The niche generates €201K/yr across 110 tracked products. 1 of 19 products launched in the last 360 days are still selling. 90-day search growth is +9.2%. Flapen's verdict: Worth a look (58/100).
How competitive is the unterhosen mädchen niche?: 25 brands and 38 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in unterhosen mädchen?: Top complaints mined from reviews: Gesamtgröße, Qualität insgesamt, Druckqualität. The return rate is 0.1%.
When does demand for unterhosen mädchen peak?: Demand peaks in Jul; the busiest month runs 1.6× the quietest.
What does it cost to enter the unterhosen mädchen niche?: Listings span €6.42–€27.75; the average listing price is €15.26 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.