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Unterhemden Damen

Unterhemden Damen shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (0.4%) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 28% of 2,560 Fashion niches · +6 vs the category median of 46

Market size 17Growth 58Conversion 4Competition 95Returns 22Price range 64Avg price 78Brand share 86Review moat 23Quality gap 68
This niche Category average · 2,560 niches

Is Unterhemden Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Unterhemden Damen is a €67K/yr Amazon Germany market (1.2M searches/yr). The top 5 brands hold 49% of demand. Demand peaks in Jul–Nov. Verdict: Worth a look — 52/100.

Unterhemden Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +32.3% over the last 90 days and 0.4% of searches end in a purchase.

€67K

revenue / yr

Units sold / yr10K
Search volume / yr+32.3%1.2M
Conversion rate0.4%
Avg price€16.14

Who owns the niche?

The top 5 brands hold 49% of demand, so 51% of the market is open.

51%

open market share

Brands · sellers52 · 95
Top-5 product click share20%
Open market51%
Avg brand age44 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 136 products

Sponsored placement93%
New entrants (1y)19· 2 succeeded
Avg rating4.3★
Avg reviews6,981

Top Unterhemden Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

€0€1K€3K€4K€5K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

52 falling

Sellers

95

Top-5 brand share

49%

Top 20: 84%

Top-5 click share

20%

Top 20: 43%

Open market

46%

  • Amazon Essentials22%
  • Comfneat7%
  • ONLY7%
  • Yenita6%
  • Knuffnee6%
  • BQTQ5%

Unterhemden Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR0.4%Products136Brands52Top 5 Brands49%OOS Rate2.7%Rating4.3★Reviews6,981Avg BSR#107
100K60KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov · busiest ÷ quietest = 2.9×

Top Unterhemden Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • unterhemden damen566K/yr
  • sommer damen53K/yr
  • oberteile damen frühling51K/yr
  • damen sommer43K/yr
  • longtops damen lang63K/yr
  • damen unterhemden119K/yr
  • ärmellose bluse27K/yr
  • sommeroberteile damen leicht19K/yr
  • bluse ärmellos damen21K/yr
  • sommermode damen20K/yr

What reviews say buyers love and hate about Unterhemden Damen

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Gesamtgröße26%

Passt

Qualität insgesamt17%

Super Produkt

Komfort insgesamt14%

Super bequem,

Materialqualität9%

Schönes Material

Weiches Gefühl5%

Das Material ist sehr weich

What buyers complain about

61% of reviews
Gesamtgröße26%

Shirt long

Dicke12%

Die Hose ist aus einem dünnen Material

Qualität insgesamt6%

Qualität mangelhaft

Länge6%

da wären 5-10cm mehr an Länge deutlich besser gewesen

Materialqualität3%

Das Material entspricht nicht der Abbildung

Unterhemden Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

5.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
38%
2Länge
12%
3Materialqualität
11%
4Breite
7%
5Transparenz
7%

Common Unterhemden Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Unterhemden Damen 52/100 on Amazon Germany — Worth a look. The niche generates €67K/yr across 136 tracked products. 2 of 19 products launched in the last 360 days are still selling. Search demand moved +32.3% over the last 90 days.
Search demand for Unterhemden Damen on Amazon Germany peaks in Jul–Nov, where the busiest month runs 2.9× the quietest.