union berlin
Worth a lookShows a sweet-spot price point ($31.18 avg), but a small market ($24K/yr) keeps it on the watch list.
Avg price
Incredible€31.18avg listing price — sweet spot $15–$100
Review moat
Great181.54avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Competition
Great28%top-5 click share — an open shelf
Price range
Great€5.30–€99.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good60%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-17.5%90-day search growth — must beat 0% to launch
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad€24K€24K/yr · 127K searches
According to Flapen's Amazon Germany niche tracking, union berlin is a €24K/yr Amazon Germany market (127K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
union berlin market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- €47K–€62K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #13,182
- Page quality
- 0%
- Prime
- 46%
- Sponsored
- 77%
- Out of stock
- 46.2%
- Avg brand age
- 52 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.Brands
29 rising
Sellers
63
Top-5 brand share
60%
Top 20: 94%
Top-5 click share
28%
Top 20: 69%
Open market
34%
- adidas21%
- Phil & Co. Berlin18%
- Flaggenfritze9%
- Heim Trikot6%
- UGLYSHIRT6%
- Spreadshirt6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -17.5% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 4.4×
Top union berlin search terms
- union berlin44K/yr
- union berlin fanartikel62K/yr
- union berlin trikot11K/yr
- union11K/yr
Top union berlin products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Flaggenfritze 1. FC Union Beanie Logo - schwarz Berlin Wintermütze für Union Berlin Fans + Digni Aufkleber
Flaggenfritze€14.994.7★5 rev
adidas Union Berlin Replica Trikot Jersey (DE/NL/SE/PL Alphanumerisch L Regular Regular red)
adidas€85.024.0★1 rev
Himozoo Neuheit Lustige Socken Fußball Geschenke BITTE NICHT STÖREN ICH SCHAUE FUSSBALL -Funny Socks für Männer Frauen und Fußballliebhaber (Schwarz-FUSSBALL)
Himozoo€5.814.6★250 rev
adidas Union Berlin Replica Away Trikot Jersey (DE/NL/SE/PL Alphanumerisch L Regular Regular Olive)
adidas€98.235.0★1 rev
Phil & Co. Berlin Herren Retro Pants 8-Pack Jersey - Multicolor 4 - Größe L
Phil & Co. Berlin€28.424.3★145 rev
Newest
by launch dateFlaggenfritze 1. FC Union Beanie Logo - schwarz Berlin Wintermütze für Union Berlin Fans + Digni Aufkleber
Flaggenfritze€14.995 rev
ZoeWei Lustige Fussball Socken für Männer österreich Fanartikel Bayern Fanartikel Geschenke für Herren Papa Fussball Geschenke Jungen Geburtstagsgeschenk für Männer Fußballliebhaber
ZoeWei€5.3095 rev
Berliner Brandstifter 1. FC Union Berlin Dry Gin 1 x 700ml
Berliner Brandstifter€42.422 rev
adidas Union Berlin Replica Home Trikot Jersey (DE/NL/SE/PL Alphanumerisch S Regular Regular red)
adidas€87.651 rev
adidas Union Berlin Replica Trikot Jersey (DE/NL/SE/PL Alphanumerisch L Regular Regular red)
adidas€85.021 rev
Trending
90-day click momentum
Heim Trikot Madrid Ronaldo #7 Nostalgische Trikots Football Fußball Trikot Erwachsenengrößen(XXL Ronaldo)
Heim Trikot€25.204.1★
Phil & Co. Berlin Herren Boxershorts Unterwäsche Retro Pants 8-Pack Jersey - Only Black - Größe XL
Phil & Co. Berlin€30.174.3★
EIN Leben lang Berlin Herren T-Shirt | Stadt - Berlin Skyline - Fussball - Sport - Berlin Shirt - Ultras | Schwarz (4XL)
UGLYSHIRT€22.874.6★
adidas Union Berlin Replica Away Trikot Jersey (DE/NL/SE/PL Alphanumerisch XXL Regular Regular Olive)
adidas€99.455.0★
Phil & Co. Berlin Herren Retro Pants 8-Pack Jersey - Multicolor 4 - Größe XL
Phil & Co. Berlin€30.874.3★
What buyers say about union berlin
What buyers praise and complain about, mined from review topics.What buyers love
“XL passt perfekt -”
“Lustiges Geschenk für einen Fußballfreund”
“Super Produkt”
“So bequem und passende Größe”
“gute passvorm und weich”
“Top Jacke zu fairem Preis”
“Meinem Mann hat es geschmeckt”
“genauso wie beschrieben”
“Rumlikör für Unionfans”
“Das Design ist hochwertig”
What buyers complain about
“Schechte Qualität”
“Für den Preis etwas billiges Design”
“Für den Preis etwas billiges Design”
“Material gefällt mir gar nicht”
“Fällt viel zu klein aus”
Top return reasons
Common questions
- Is union berlin profitable to sell on Amazon Germany?
- The niche generates €24K/yr across 57 tracked products. 0 of 20 products launched in the last 360 days are still selling. 90-day search growth is -17.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the union berlin niche?
- 29 brands and 63 sellers compete. The top 5 products take 28% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in union berlin?
- Top complaints mined from reviews: Qualität insgesamt, Preis-Leistungs-Verhältnis, Design insgesamt. The return rate is 1.2%.
- When does demand for union berlin peak?
- Demand peaks in Nov–Dec; the busiest month runs 4.4× the quietest.
- What does it cost to enter the union berlin niche?
- Listings span €5.30–€99.95; the average listing price is €31.18 (sweet spot $15–$100). The average incumbent carries 182 reviews — the moat a new listing must climb.