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Union Berlin

Union Berlin shows a sweet-spot price point ($31.18 avg), but a small market ($24K/yr) keeps it on the watch list.

Flapen Score

52
Worth a look

Top 28% of 2,560 Fashion niches · +6 vs the category median of 46

Market size 6Growth 16Conversion 8Competition 87Returns 91Price range 87Avg price 95Brand share 75Review moat 91Quality gap 43
This niche Category average · 2,560 niches

Is Union Berlin profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Union Berlin is a €24K/yr Amazon Germany market (127K searches/yr). The top 5 brands hold 60% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 52/100.

Union Berlin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -17.5% over the last 90 days and 0.6% of searches end in a purchase.

€24K

revenue / yr

Units sold / yr2K
Search volume / yr-17.5%127K
Conversion rate0.6%
Avg price€31.18

Who owns the niche?

The top 5 brands hold 60% of demand, so 40% of the market is open.

40%

open market share

Brands · sellers29 · 63
Top-5 product click share28%
Open market40%
Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 57 products

Sponsored placement77%
New entrants (1y)20· 0 succeeded
Avg rating4.5★
Avg reviews182

Top Union Berlin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (28% combined) — an open shelf where new products get seen.

€0€474€948€1K€2K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

63

Top-5 brand share

60%

Top 20: 94%

Top-5 click share

28%

Top 20: 69%

Open market

34%

  • adidas21%
  • Phil & Co. Berlin18%
  • Flaggenfritze9%
  • Heim Trikot6%
  • UGLYSHIRT6%
  • Spreadshirt6%

Union Berlin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume127KCVR0.6%Products57Brands29Top 5 Brands60%OOS Rate46.2%Rating4.5★Reviews182Avg BSR#13,182
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.4×

Top Union Berlin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • union berlin44K/yr
  • union berlin fanartikel62K/yr
  • union berlin trikot11K/yr
  • union11K/yr

What reviews say buyers love and hate about Union Berlin

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews
Gesamtgröße23%

XL passt perfekt -

Geschenk Zweck21%

Lustiges Geschenk für einen Fußballfreund

Qualität insgesamt18%

Super Produkt

Komfort insgesamt10%

So bequem und passende Größe

Weiches Gefühl6%

gute passvorm und weich

What buyers complain about

100% of reviews
Qualität insgesamt50%

Schechte Qualität

Preis-Leistungs-Verhältnis13%

Für den Preis etwas billiges Design

Design insgesamt13%

Für den Preis etwas billiges Design

Materialqualität13%

Material gefällt mir gar nicht

Gesamtgröße13%

Fällt viel zu klein aus

Union Berlin return rate & reasons

Why buyers send it back, as a share of all return requests.

1.2%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
68%
2Farbe
8%
3Qualität insgesamt
5%
4Ärmelpassform
5%
5Gewicht schwer
3%

Common Union Berlin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Union Berlin 52/100 on Amazon Germany — Worth a look. The niche generates €24K/yr across 57 tracked products. 0 of 20 products launched in the last 360 days are still selling. Search demand moved -17.5% over the last 90 days.
Search demand for Union Berlin on Amazon Germany peaks in Nov–Dec, where the busiest month runs 4.4× the quietest.