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Underberg

Fail

The top 5 brands take 100% of clicks, so Underberg is a Fail.

Flapen Score
43
43 / 100
Ranks 1,621 of 2,560 Fashion niches · −3 vs the category median of 46
Market size
€68K/yr70K searches / yr
90-day growth
+13.6%search demand this quarter
Competition
77%top-5 click share · 5 brands · 21 sellers

Flapen Score

Underberg against its category

The dotted line is the Fashion average. Past it, Underberg is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Underberg market on Amazon at a glance

Shoppers on Amazon Germany searched for Underberg 70K times last year and spent an estimated €68K. All 5 brands take every click. Flapen scores it 43 out of 100, a Fail.

01 · Demand

An estimated 3.8% of those searches ended in a purchase.

Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 3.8% of those searches ended in a purchase. Searches in the last 90 days moved +13.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated €68K a year.

Searches, last 12 months
70K
Growth, 90 days vs prior 90
+13.6%
Conversion, latest week
3.8%
Market size, estimated
€68Ka year
Top search term
underberg44K searches a year

02 · Price

A sale here is worth €25.82.

Listings sell for €25.82 on average, from €8.62 to €98.01. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 250 to 500 of them. At €25.82 that is €6K to €13K a year per listing.

Average price
€25.82inside the $15 to $100 sweet spot
Price range
€8.62–€98.01
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
5K–6K
Units per listing a year
250–500
Revenue per listing a year
€6K–€13K
Returns
0.4%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

82% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 5.1% of listings are out of stock. The average listing ranks #2,828 within Sportartspezifische Bekleidung. It carries 69 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
82%
Prime listings
36%
Out of stock, average day
5.1%
Average rank
#2,828in Sportartspezifische Bekleidung
Average rating
4.56 starsAmazon Germany average 4.37 stars
Average reviews
69per listing
Listings tracked
11

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 75 months on average, so the names here are established.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
75 months

Products

Top Underberg products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 77% of clicks. A locked shelf that new listings rarely crack.

Brands

5 flat

Sellers

21

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

77%

Top 20: 100%

Open market

0%

  • Brand 160%
  • Brand 226%
  • Brand 38%
  • Brand 44%
  • Brand 53%

Demand

Underberg search demand

Weekly searches over the year. Pick a range.

2K2KSpike '26May '26May '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Search terms

Top Underberg search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • underberg44K/yr
  • underberg 30 stück13K/yr
  • underberg geschenke6K/yr
  • underberg große flasche3K/yr
  • unterberg3K/yr

Reviews and returns

What reviews say buyers love and hate about Underberg

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Qualität insgesamt”
33%of negative reviews mention “Geschmack”
0.4%of orders come back
“interresanter Geschmack und nicht so hochprozentig”
A buyer, on “Geschmack”33% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

11 topics

NegativePositive

FAQ

Common Underberg questions

Answered from the same tracked data.