Is Umstandsstrumpfhose profitable to sell on Amazon Germany?

Flapen scores Umstandsstrumpfhose 38 out of 100 on Amazon Germany, a Fail. Shoppers spend €45K a year across 51 tracked products. 0 of the 1 products launched in the last year cleared the first-year sales bar. Search demand grew -52.7% in the last 90 days.

How competitive is the Umstandsstrumpfhose niche on Amazon Germany?

13 brands and 19 sellers compete in Umstandsstrumpfhose on Amazon Germany. The top 5 Umstandsstrumpfhose products take 33% of clicks, and the top 5 brands take 89%.

What do buyers complain about in Umstandsstrumpfhose?

Umstandsstrumpfhose buyers on Amazon Germany complain most about Gesamtgröße, Geruch, and Haltbarkeit. An estimated 6.8% of orders come back, which is high.

When does demand for Umstandsstrumpfhose peak?

Search demand for Umstandsstrumpfhose on Amazon Germany peaks in Sep–Oct–Nov–Dec, and the busiest month runs 12.1× the quietest.

What does it cost to enter the Umstandsstrumpfhose niche?

Umstandsstrumpfhose sells for €11.57 on average on Amazon Germany, outside the $15 to $100 sweet spot. Listings run €5.85 to €17.89. The average product has 658 reviews, the count a new listing must catch up to.

Umstandsstrumpfhose

Fail

Demand is soft, at -52.7% this quarter, so Umstandsstrumpfhose is a Fail.

Filters Quality Gap High Returns

Flapen Score: 38
38 / 100Ranks 2,099 of 2,560 Fashion niches · −8 vs the category median of 46
Market size: €45K/yr177K searches / yr
90-day growth: -52.7%search demand this quarter
Competition: 33%top-5 click share · 13 brands · 19 sellers

Flapen Score

Umstandsstrumpfhose against its category

The dotted line is the Fashion average. Past it, Umstandsstrumpfhose is stronger. Inside it, weaker.

38Fail

This niche Category average

See the method

Market

The Umstandsstrumpfhose market on Amazon at a glance

Shoppers on Amazon Germany searched for Umstandsstrumpfhose 177K times last year and spent an estimated €45K. The top 5 brands take 89% of clicks. Demand peaks in Sep–Oct–Nov–Dec. Flapen scores it 38 out of 100, a Fail.

01 · Demand

An estimated 2.2% of those searches ended in a purchase.

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €45K a year.

Searches, last 12 months: 177K
Growth, 90 days vs prior 90: -52.7%
Conversion, latest week: 2.2%
Market size, estimated: €45Ka year
Peak month: October12.1× the quietest month
Top search term: umstandsstrumpfhose42K searches a year

02 · Price

A sale here is worth €11.57.

Listings sell for €11.57 on average, from €5.85 to €17.89. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €11.57 that is €0 to €1K a year per listing.

Average price: €11.57under the $15 to $100 sweet spot
Price range: €5.85–€17.89
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 4K–5K
Units per listing a year: 0–100
Revenue per listing a year: €0–€1K
Returns: 6.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #12 within Umstandskleidung. It carries 658 reviews at 3.93 stars, so a new listing needs social proof before a better product.

Sponsored listings: 75%
Prime listings: 100%
Out of stock, average day: 3.7%
Average rank: #12in Umstandskleidung
Average rating: 3.93 starsAmazon Germany average 4.37 stars
Average reviews: 658per listing
Listings tracked: 51

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months: 1
Successful launches: 0Amazon's first-year sales bar
Average brand age: 57 months

Products

Top Umstandsstrumpfhose products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 33% of clicks. An open shelf where new products get seen.

Brands

13 falling

Sellers

Top-5 brand share

89%

Top 20: 100%

Top-5 click share

33%

Top 20: 73%

Open market

Brand 134%
Brand 221%
Brand 316%
Brand 412%
Brand 56%
Brand 63%
Open — no brand owns it (7 brands, 8%)

Demand

Umstandsstrumpfhose search demand

Weekly searches over the year, seasonality beneath. Pick a range.

Peak months: Sep, Oct, Nov, Dec · busiest ÷ quietest = 12.1×

Search terms

Top Umstandsstrumpfhose search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

umstandsstrumpfhose42K/yr -54.1%2.6% conv.
strumpfhose schwangerschaft34K/yr -48.7%2.6% conv.
schwangerschaftsstrumpfhose24K/yr -53.1%2.1% conv.
umstandsstrumpfhose hautfarben11K/yr -34.7%3.2% conv.
strumpfhosen für schwangere7K/yr -25.6%0.9% conv.
schwangerschafts strumpfhose damen6K/yr -57.1%2.9% conv.
schwangerschaft strumpfhose7K/yr -49.9%2.0% conv.
umstands strumpfhosen6K/yr -48.6%3.1% conv.
schwangerschafts strumpfhose6K/yr -57.7%2.0% conv.
umstandsstrumpfhose schwarz7K/yr -60.5%2.3% conv.

Reviews and returns

What reviews say buyers love and hate about Umstandsstrumpfhose

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Komfort insgesamt”

21%of negative reviews mention “Gesamtgröße”

6.8%of orders come back

“Fällt groß aus”

A buyer, on “Gesamtgröße”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

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FAQ

Common Umstandsstrumpfhose questions

Answered from the same tracked data.

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