Is Umstandsmode profitable to sell on Amazon Germany?

Flapen scores Umstandsmode 57 out of 100 on Amazon Germany, a Maybe. Shoppers spend €171K a year across 169 tracked products. 3 of the 32 products launched in the last year cleared the first-year sales bar. Search demand grew +10.0% in the last 90 days.

How competitive is the Umstandsmode niche on Amazon Germany?

42 brands and 64 sellers compete in Umstandsmode on Amazon Germany. The top 5 Umstandsmode products take 14% of clicks, and the top 5 brands take 44%.

What do buyers complain about in Umstandsmode?

Umstandsmode buyers on Amazon Germany complain most about Geruch, Gesamtgröße, and Qualität insgesamt. An estimated 8.0% of orders come back, which is high.

When does demand for Umstandsmode peak?

Search demand for Umstandsmode on Amazon Germany is steady all year. The busiest month runs 1.5× the quietest.

What does it cost to enter the Umstandsmode niche?

Umstandsmode sells for €22.11 on average on Amazon Germany, inside the $15 to $100 sweet spot. Listings run €7.23 to €49.13. The average product has 875 reviews, the count a new listing must catch up to.

Umstandsmode

Maybe

The top 5 products take only 14% of clicks. But buyers convert on only 0.4% of searches, so Umstandsmode is a Maybe.

Filters No Dominant Brand High Returns

Flapen Score: 57
57 / 100Top 15% of 2,560 Fashion niches · +11 vs the category median of 46
Market size: €171K/yr2.1M searches / yr
90-day growth: +10.0%search demand this quarter
Competition: 14%top-5 click share · 42 brands · 64 sellers

Flapen Score

Umstandsmode against its category

The dotted line is the Fashion average. Past it, Umstandsmode is stronger. Inside it, weaker.

57Maybe

This niche Category average

See the method

Market

The Umstandsmode market on Amazon at a glance

Shoppers on Amazon Germany searched for Umstandsmode 2.1M times last year and spent an estimated €171K. The top 5 brands take 44% of clicks. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 2.1M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved +10.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €171K a year.

Searches, last 12 months: 2.1M
Growth, 90 days vs prior 90: +10.0%
Conversion, latest week: 0.4%
Market size, estimated: €171Ka year
Peak month: March1.5× the quietest month
Top search term: umstandsmode565K searches a year

02 · Price

A sale here is worth €22.11.

Listings sell for €22.11 on average, from €7.23 to €49.13. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At €22.11 that is €2K to €6K a year per listing.

Average price: €22.11inside the $15 to $100 sweet spot
Price range: €7.23–€49.13
Amazon Germany median price: €18.99across 29,809 niches
Units sold a year: 15K–20K
Units per listing a year: 100–250
Revenue per listing a year: €2K–€6K
Returns: 8.0%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

90% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #31 within Umstandskleidung. It carries 875 reviews at 4.15 stars, so a new listing needs social proof before a better product.

Sponsored listings: 90%
Prime listings: 99%
Out of stock, average day: 4.0%
Average rank: #31in Umstandskleidung
Average rating: 4.15 starsAmazon Germany average 4.37 stars
Average reviews: 875per listing
Listings tracked: 169

04 · Newcomers

3 of last year's 32 launches cleared the first-year sales bar.

32 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months: 32
Successful launches: 3Amazon's first-year sales bar
Average brand age: 42 months

Products

Top Umstandsmode products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 14% of clicks. An open shelf where new products get seen.

Brands

42 falling

Sellers

Top-5 brand share

44%

Top 20: 89%

Top-5 click share

14%

Top 20: 38%

Open market

52%

Brand 111%
Brand 210%
Brand 39%
Brand 48%
Brand 56%
Brand 64%

Demand

Umstandsmode search demand

Weekly searches over the year, seasonality beneath. Pick a range.

No pronounced peak months · busiest ÷ quietest = 1.5×

Search terms

Top Umstandsmode search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

umstandsmode565K/yr -21.3%0.2% conv.
umstandsmode sommer99K/yr +699.5%0.2% conv.
umstandskleid186K/yr +49.7%0.1% conv.
umstandshose181K/yr -28.0%0.4% conv.
schwangerschaftskleid83K/yr +118.9%0.1% conv.
schwangerschaftsleggings179K/yr -34.3%1.7% conv.
umstandskleid sommer50K/yr +428.8%0.1% conv.
schwangerschaftshose121K/yr -27.6%0.4% conv.
umstandskleid festlich76K/yr +55.3%0.1% conv.
umstandsleggings145K/yr -43.8%1.7% conv.

Reviews and returns

What reviews say buyers love and hate about Umstandsmode

We read the reviews and the return reasons for every product selling here.

33%of positive reviews mention “Komfort insgesamt”

13%of negative reviews mention “Geruch”

8.0%of orders come back

“Stinkt extrem nach Chemikalien”

A buyer, on “Geruch”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

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FAQ

Common Umstandsmode questions

Answered from the same tracked data.

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