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Umstandsbademode

Umstandsbademode shows a fragmented shelf (top 5 take 18% of clicks), but high returns (10.7%) keeps it on the watch list.

Flapen Score

53
Worth a look

Top 25% of 2,560 Fashion niches · +7 vs the category median of 46

Market size 9Growth 80Conversion 6Competition 96Returns 5Price range 82Avg price 95Brand share 43Review moat 77Quality gap 78
This niche Category average · 2,560 niches

Is Umstandsbademode profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Umstandsbademode is a €34K/yr Amazon Germany market (284K searches/yr). The top 5 brands hold 79% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 53/100.

Umstandsbademode: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +72.1% over the last 90 days and 0.4% of searches end in a purchase.

€34K

revenue / yr

Units sold / yr2K
Search volume / yr+72.1%284K
Conversion rate0.4%
Avg price€26.57

Who owns the niche?

The top 5 brands hold 79% of demand, so 21% of the market is open.

21%

open market share

Brands · sellers24 · 33
Top-5 product click share18%
Open market21%
Avg brand age38 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 145 products

Sponsored placement81%
New entrants (1y)27· 2 succeeded
Avg rating4.3★
Avg reviews452

Top Umstandsbademode products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

€0€680€1K€2K€3K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

24 flat

Sellers

33

Top-5 brand share

79%

Top 20: 99%

Top-5 click share

18%

Top 20: 41%

Open market

17%

  • SHEKINI47%
  • Hobrounn11%
  • Maacie8%
  • CUPSHE7%
  • SUMMERSUNSHINE6%
  • Moollyfox4%
  • Open — no brand owns it (18 brands, 17%)

Umstandsbademode demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume284KCVR0.4%Products145Brands24Top 5 Brands79%OOS Rate8.6%Rating4.3★Reviews452Avg BSR#22
18K13KPrime Day '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.0×

Top Umstandsbademode search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • umstandsbadeanzug damen46K/yr
  • badeanzug schwangerschaft44K/yr
  • umstandsbademode24K/yr
  • bikini schwangerschaft22K/yr
  • umstandsbikini19K/yr
  • bademode für schwangere18K/yr
  • umstandsbadeanzug14K/yr
  • bikini schwangerschaft damen9K/yr
  • umstands bikini8K/yr
  • schwangerschafts bikini9K/yr

What reviews say buyers love and hate about Umstandsbademode

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Komfort insgesamt34%

Super bequem

Gesamtgröße25%

Super Passform

Qualität insgesamt10%

Super Qualität

Form/Stil4%

Schöne Form

beworben Vs Tatsächliches Produkt4%

es wurde wirklich an alles gedacht!

What buyers complain about

66% of reviews
Gesamtgröße18%

🥲 Dachte erst er wär zu klein

Haftung/Klebrigkeit15%

Klebestreifen gelöst

Brustpassform9%

gleichzeitig saß es unter der Brust zu eng.

Riemen/Saitenqualität5%

Die Träger schneiden ein

Preis-Leistungs-Verhältnis4%

Finde das Preis Leistungsverhältnis nicht so prickelnd

Umstandsbademode return rate & reasons

Why buyers send it back, as a share of all return requests.

10.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
57%
2Brustpassform
7%
3Farbe
6%
4Materialqualität
4%
5Breite
3%

Common Umstandsbademode questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Umstandsbademode 53/100 on Amazon Germany — Worth a look. The niche generates €34K/yr across 145 tracked products. 2 of 27 products launched in the last 360 days are still selling. Search demand moved +72.1% over the last 90 days.
Search demand for Umstandsbademode on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 4.0× the quietest.