Ulla Popken

Shoppers searched for this 1.4M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +32.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €56K a year.

Searches, last 12 months

1.4M

Growth, 90 days vs prior 90

+32.8%

Conversion, latest week

0.2%

Market size, estimated

€56Ka year

Peak month

July1.5× the quietest month

Top search term

ulla popken612K searches a year

Listings sell for €22.23 on average, from €3.95 to €73.43. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At €22.23 that is €0 to €2K a year per listing.

Average price

€22.23inside the $15 to $100 sweet spot

Price range

€3.95–€73.43

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

€0–€2K

Returns

6.2%of orders · Amazon Germany median 1.1%

82% of listings pay for placement with sponsored ads. 75% ship with Prime. On an average day, 5.7% of listings are out of stock. The average listing ranks #2,663 within Activewear. It carries 1,077 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

75%

Out of stock, average day

5.7%

Average rank

#2,663in Activewear

Average rating

4.27 starsAmazon Germany average 4.37 stars

Average reviews

1,077per listing

Listings tracked

289

43 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

43

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months