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Turnschuhe Mädchen 37

high returns (11.8%) — Turnschuhe Mädchen 37 doesn't clear our bar today.

Flapen Score

47
Skip it

Top 46% of 2,560 Fashion niches · +1 vs the category median of 46

Market size 14Growth 20Conversion 29Competition 97Returns 1Price range 86Avg price 95Brand share 78Review moat 24Quality gap 65
This niche Category average · 2,560 niches

Is Turnschuhe Mädchen 37 profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Turnschuhe Mädchen 37 is a €56K/yr Amazon Germany market (92K searches/yr). The top 5 brands hold 57% of demand. Verdict: Skip it — 47/100.

Turnschuhe Mädchen 37: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -9.8% over the last 90 days and 2.3% of searches end in a purchase.

€56K

revenue / yr

Units sold / yr2K
Search volume / yr-9.8%92K
Conversion rate2.3%
Avg price€25.93

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers40 · 301
Top-5 product click share12%
Open market43%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 195 products

Sponsored placement83%
New entrants (1y)42· 10 succeeded
Avg rating4.4★
Avg reviews5,123

Top Turnschuhe Mädchen 37 products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

€0€558€1K€2K€2K101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

40 rising

Sellers

301

Top-5 brand share

57%

Top 20: 93%

Top-5 click share

12%

Top 20: 33%

Open market

39%

  • adidas19%
  • PUMA16%
  • Lico10%
  • KKTOTO7%
  • Skechers5%
  • Kivlrm4%

Turnschuhe Mädchen 37 demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume92KCVR2.3%Products195Brands40Top 5 Brands57%OOS Rate4.5%Rating4.4★Reviews5,123Avg BSR#315
20K15KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26

Top Turnschuhe Mädchen 37 search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • sneaker damen 3715K/yr
  • schuhe mädchen 3715K/yr
  • turnschuhe mädchen 3714K/yr
  • sneaker 37 mädchen11K/yr
  • mädchen schuhe 379K/yr
  • sportschuhe mädchen 3711K/yr
  • schuhe 37 mädchen7K/yr
  • puma 375K/yr
  • turnschuhe 37 mädchen5K/yr

What reviews say buyers love and hate about Turnschuhe Mädchen 37

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Komfort insgesamt36%

Super bequem,

Gesamtgröße15%

Super Passform

Qualität insgesamt11%

Super Qualität

Preis-Leistungs-Verhältnis8%

Guter Preis

Gewicht leicht5%

Leichter Sneaker

What buyers complain about

69% of reviews
Gesamtgröße28%

Fallen größer aus

Haltbarkeit11%

Die Schuhe waren in kurzer Zeit durch

Qualität insgesamt9%

Keine Qualität

Komfort insgesamt6%

Jetzt wird er scheinbar anders hergestellt und ist unbequem

Materialqualität3%

Neue Materialien

Turnschuhe Mädchen 37 return rate & reasons

Why buyers send it back, as a share of all return requests.

11.8%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
49%
2Füße fit
16%
3Breite
10%
4Farbe
5%
5Komfort insgesamt
4%

Common Turnschuhe Mädchen 37 questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Turnschuhe Mädchen 37 47/100 on Amazon Germany — Skip it. The niche generates €56K/yr across 195 tracked products. 10 of 42 products launched in the last 360 days are still selling. Search demand moved -9.8% over the last 90 days.
Turnschuhe Mädchen 37 buyers on Amazon Germany complain most about Gesamtgröße, Haltbarkeit, Qualität insgesamt, the themes mined from the niche's reviews. Its return rate is 11.8% — above our launch gate.