Is tunnel profitable to sell on Amazon Germany?

The niche generates €85K/yr across 136 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).

How competitive is the tunnel niche?

33 brands and 38 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 68% of demand.

What do buyers complain about in tunnel?

Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 2.8%.

When does demand for tunnel peak?

Demand is steady year-round — the busiest month runs 1.4× the quietest.

What does it cost to enter the tunnel niche?

Listings span €5.32–€21.29; the average listing price is €11.13 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.

tunnel

Worth a look

Shows a fragmented shelf (top 5 take 20% of clicks), but weak search conversion (1.3%) keeps it on the watch list.

Competition

Great20%

top-5 click share — an open shelf

Review moat

Great290.12

avg incumbent reviews — the moat a new listing must climb

Quality gap

Great4.2★

avg incumbent rating — lower means beatable quality

Brand share

Good68%

top-5 brand share — brands hold most of the demand

Returns

Good2.8%

return rate — above 5% kills the launch gate

Avg price

Okay€11.13

avg listing price — sweet spot $15–$100

Price range

Okay€5.32–€21.29

cheapest to priciest tracked listing — scored on the share inside $15–$100

Market size

Bad€85K

€85K/yr · 593K searches

Growth

Bad-14.9%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, tunnel is a €85K/yr Amazon Germany market (593K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 50/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

tunnel market data

Units sold / yr: 8K–10K; avg 0–100/product
Revenue / yr: €89K–€111K; units × avg price
Conversion rate: 1.3%
Avg BSR: #81
Page quality: 0%
Prime: 83%
Sponsored: 93%
Out of stock: 5.1%
Avg brand age: 48 months
Avg seller age: 193 days

Competition & brand share

Clicks spread well past the top 5 (20% combined) — an open shelf where new products get seen.

Brands

33 falling

Sellers

Top-5 brand share

68%

Top 20: 95%

Top-5 click share

20%

Top 20: 46%

Open market

28%

Treuheld47%
Decentraland6%
Uwiyo6%
Ayoiow5%
GUSXPPD4%
Hoisy3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -14.9% search growth over the last 90 days.

No pronounced peak months · busiest ÷ quietest = 1.4×

Open Trend

Top tunnel search terms

tunnel 10mm111K/yr -14.3%1.1% conv.
tunnel80K/yr -14.3%0.4% conv.
tunnel 8mm77K/yr -14.0%1.1% conv.
tunnel 6mm57K/yr -16.0%1.1% conv.
tun37K/yr -12.8%0.0% conv.
tunnel 14mm34K/yr -23.4%0.2% conv.
tunnel 12mm ohr26K/yr -30.3%0.5% conv.
tunnel 16mm26K/yr -17.1%0.4% conv.
tunnel 20mm20K/yr -12.7%0.1% conv.
tunnel 4mm15K/yr -24.0%0.4% conv.

All search terms

Top tunnel products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Treuheld 10mm Flesh Tunnel Schwarz - Chirurgenstahl 316L / Edelstahl - Schraubverschluss mit Gewinde - Stahl Ohr Plug zum Schrauben

Treuheld€12.934.4★753 rev

Treuheld 8mm Flesh Tunnel Schwarz - Chirurgenstahl 316L / Edelstahl - Schraubverschluss mit Gewinde - Stahl Ohr Plug zum Schrauben

Treuheld€11.834.4★753 rev

Uwiyo 20 Stück Silikon Flesh-Tunnel Set 4-20mm Hollow Silikon Tunnel Plugs Ohrdehner Plug Ohr Expander Ohrplugs Flexible Stretching Expander Ohr Piercing Schmuck für Männer Frauen (Schwarz)

Uwiyo€7.654.2★83 rev

Treuheld 10mm Silikon Flesh Tunnel - Schwarz - dünner Double Flare Ohr Plug - weich soft hautfreundlich antiallergen & nickelfrei

Treuheld€10.833.7★650 rev

Treuheld 6mm Flesh Tunnel Schwarz - Chirurgenstahl 316L / Edelstahl - Schraubverschluss mit Gewinde - Stahl Ohr Plug zum Schrauben

Treuheld€10.824.4★753 rev

Newest

by launch date

Uwiyo 20 Stück Silikon Flesh-Tunnel Extra Weich und Flexibel Silikon Ohr Tunnel Plug Double Flared Ohr Expander Ohrplugs Piercing Schmuck für Männer Frauen 4/5/6/8/10/12/14/16/18/20mm (Schwarz)

Uwiyo€7.6638 rev

1y ago

Uwiyo 20 Stück Silikon Flesh-Tunnel Set 4-20mm Hollow Silikon Tunnel Plugs Ohrdehner Plug Ohr Expander Ohrplugs Flexible Stretching Expander Ohr Piercing Schmuck für Männer Frauen (Schwarz)

Uwiyo€7.6583 rev

1y ago

GUSXPPD 6 Paar Flesh Tunnel aus Silikon 6-20mm Silikon ohr Tunnel Set Soft Plug Expander Ohr Piercing Schmuck für Frauen und Männer (10MM)

GUSXPPD€6.6551 rev

1y ago

APMGONT 4 Paar Ohr Plug Flesh Tunnel Set Stahl Flesh Tunnel Edelstahl Gauges Ohr Tunnels Double Flared Holztunnels Double Flared Ohr Expander Piercing Schmuck für Frauen Männer (6MM)

APMGONT€8.9111 rev

1y ago

GUSXPPD 6 Paar Edelstahl Ohr Tunnel Set Stahl Flesh Double Flared Plug Herz für Frauen und Männer (8MM)

GUSXPPD€10.5423 rev

1y ago

What buyers say about tunnel

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße21%

“Passt”

Qualität insgesamt18%

“Top Qualität”

beworben Vs Tatsächliches Produkt12%

“Mass entspricht der Beschreibung”

Preis-Leistungs-Verhältnis10%

“Super preis”

Materialqualität6%

“Material perfekt”

Komfort insgesamt6%

“Sehr hübsch und angenehm zu tragen:)”

Einfache Reinigung3%

“leicht reinigen lassen.”

Dehnbarkeit/Erweiterbarkeit/Elastizität3%

“Gute Dehnstäbe”

Farbe3%

“Farbe ist auch gut”

Benutzerfreundlichkeit3%

“Einfache Handhabung”

What buyers complain about

Qualität insgesamt24%

“Etwas billig verarbeitet”

Gesamtgröße16%

“aber ich finde sie ( bei kleineren Größen schwierig einzusetzen. Würde sie nicht nochmal holen”

Haltbarkeit6%

“Steine sind direkt vor gebrauch rausgefallen”

Komfort insgesamt6%

“leider ist er beim liegen etwas unbequem”

Knoten-/Fadenqualität4%

“Ganz schlechtes Gewinde”

Materialqualität4%

“Material instabil”

Allergien4%

“Allergische Reaktion”

Metall Authentizität4%

“Mir persönlich gefällt das Verhältnis Gold zu Holz nicht bei 10mm”

Dünn4%

“Viel zu dünn an den Rändern sehr schlecht verarbeitet... für den Preis einfach eine Frechheit”

Dicke3%

“Die kleinen Größen sind viel zu dick”

Top return reasons

Gesamtgröße63%

Qualität insgesamt5%

beworben Vs Tatsächliches Produkt5%

Materialqualität4%

Knoten-/Fadenqualität3%

Farbe2%

Preis-Leistungs-Verhältnis2%

Lücke/Loch2%

Breite2%

Funktionalität insgesamt1%

Common questions

Is tunnel profitable to sell on Amazon Germany?: The niche generates €85K/yr across 136 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -14.9%. Flapen's verdict: Worth a look (50/100).
How competitive is the tunnel niche?: 33 brands and 38 sellers compete. The top 5 products take 20% of clicks and top 5 brands hold 68% of demand.
What do buyers complain about in tunnel?: Top complaints mined from reviews: Qualität insgesamt, Gesamtgröße, Haltbarkeit. The return rate is 2.8%.
When does demand for tunnel peak?: Demand is steady year-round — the busiest month runs 1.4× the quietest.
What does it cost to enter the tunnel niche?: Listings span €5.32–€21.29; the average listing price is €11.13 (sweet spot $15–$100). The average incumbent carries 290 reviews — the moat a new listing must climb.

tunnel

tunnel market data

Competition & brand share

Demand & seasonality

Top tunnel search terms

Top tunnel products on Amazon

Top sellers

Newest

Trending

What buyers say about tunnel

What buyers love

What buyers complain about

Top return reasons

Common questions

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