Skip to content

Trenchcoat Damen

Fail

An estimated 20.7% of orders come back, so Trenchcoat Damen is a Fail.

Flapen Score
46
46 / 100
Ranks 1,273 of 2,560 Fashion niches · on the category median
Market size
€55K/yr1.7M searches / yr
90-day growth
-44.0%search demand this quarter
Competition
12%top-5 click share · 55 brands · 108 sellers

Flapen Score

Trenchcoat Damen against its category

The dotted line is the Fashion average. Past it, Trenchcoat Damen is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Trenchcoat Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Trenchcoat Damen 1.7M times last year and spent an estimated €55K. The top 5 brands take 54% of clicks. Demand peaks in Mar–Sep–Oct–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -44.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated €55K a year.

Searches, last 12 months
1.7M
Growth, 90 days vs prior 90
-44.0%
Conversion, latest week
0.1%
Market size, estimated
€55Ka year
Peak month
October15.3× the quietest month
Top search term
trenchcoat damen382K searches a year

02 · Price

A sale here is worth €41.53.

Listings sell for €41.53 on average, from €9.79 to €127.40. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At €41.53 that is €0 to €4K a year per listing.

Average price
€41.53inside the $15 to $100 sweet spot
Price range
€9.79–€127.40
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
€0–€4K
Returns
20.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #414 within Jacken, Mäntel & Westen. It carries 1,138 reviews at 4.04 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
89%
Out of stock, average day
12.0%
Average rank
#414in Jacken, Mäntel & Westen
Average rating
4.04 starsAmazon Germany average 4.37 stars
Average reviews
1,138per listing
Listings tracked
218

04 · Newcomers

0 of last year's 61 launches cleared the first-year sales bar.

61 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
61
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Trenchcoat Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 12% of clicks. An open shelf where new products get seen.

Brands

55 falling

Sellers

108

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

12%

Top 20: 32%

Open market

41%

  • Brand 122%
  • Brand 212%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Trenchcoat Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.3×

Search terms

Top Trenchcoat Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • trenchcoat damen382K/yr
  • mäntel für damen311K/yr
  • übergangsmantel damen141K/yr
  • trenchcoat damen lang65K/yr
  • mantel frühling damen43K/yr
  • sommermantel damen leicht21K/yr
  • trenchcoat50K/yr
  • sommermantel damen20K/yr
  • wollmantel damen280K/yr
  • kurzmantel damen übergang37K/yr

Reviews and returns

What reviews say buyers love and hate about Trenchcoat Damen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Gesamtgröße”
27%of negative reviews mention “Gesamtgröße”
20.7%of orders come back
“Gr. XL fällt etwas kleiner aus”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Trenchcoat Damen questions

Answered from the same tracked data.