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Trenchcoat Damen

high returns (20.7%) — Trenchcoat Damen doesn't clear our bar today.

Flapen Score

46
Skip it

Ranks 1,273 of 2,560 Fashion niches · on the category median

Market size 14Growth 3Conversion 1Competition 97Returns 0Price range 72Avg price 95Brand share 81Review moat 59Quality gap 92
This niche Category average · 2,560 niches

Is Trenchcoat Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Trenchcoat Damen is a €55K/yr Amazon Germany market (1.7M searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Mar–Sep–Oct–Nov–Dec. Verdict: Skip it — 46/100.

Trenchcoat Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -44.0% over the last 90 days and 0.1% of searches end in a purchase.

€55K

revenue / yr

Units sold / yr3K
Search volume / yr-44.0%1.7M
Conversion rate0.1%
Avg price€41.53

Who owns the niche?

The top 5 brands hold 54% of demand, so 46% of the market is open.

46%

open market share

Brands · sellers55 · 108
Top-5 product click share12%
Open market46%
Avg brand age42 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.0★ — the gap to enter on.

0/100

page quality · 218 products

Sponsored placement67%
New entrants (1y)61· 0 succeeded
Avg rating4.0★
Avg reviews1,138

Top Trenchcoat Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

€0€549€1K€2K€2K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

108

Top-5 brand share

54%

Top 20: 88%

Top-5 click share

12%

Top 20: 32%

Open market

41%

  • ONLY22%
  • NXBC12%
  • Tuopuda7%
  • EnduaReve7%
  • The Drop6%
  • ATLASLAVA5%

Trenchcoat Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.7MCVR0.1%Products218Brands55Top 5 Brands54%OOS Rate12.0%Rating4.0★Reviews1,138Avg BSR#414
125K75KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Sep, Oct, Nov, Dec · busiest ÷ quietest = 15.3×

Top Trenchcoat Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • trenchcoat damen382K/yr
  • mäntel für damen311K/yr
  • übergangsmantel damen141K/yr
  • trenchcoat damen lang65K/yr
  • mantel frühling damen43K/yr
  • sommermantel damen leicht21K/yr
  • trenchcoat50K/yr
  • sommermantel damen20K/yr
  • wollmantel damen280K/yr
  • kurzmantel damen übergang37K/yr

What reviews say buyers love and hate about Trenchcoat Damen

What buyers mention most, as a share of all reviews.

What buyers love

76% of reviews
Gesamtgröße25%

Passt super

Qualität insgesamt14%

Super Produkt

Preis-Leistungs-Verhältnis7%

Der Preis bei Amazon war einfach unschlagbar

Komfort insgesamt6%

angenehm, ein guter Schnitt.

Materialqualität6%

schönes Material

What buyers complain about

60% of reviews
Gesamtgröße27%

Gr. XL fällt etwas kleiner aus

Falten8%

zerknittert

Qualität insgesamt7%

KATASTROPHAL VERARBEITET

Materialqualität5%

Nicht so schönes Material

Ärmelpassform3%

Die Ärmel waren für mich viel zu breit

Trenchcoat Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

20.7%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
50%
2Farbe
7%
3Länge
6%
4Materialqualität
5%
5Ärmelpassform
5%

Common Trenchcoat Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Trenchcoat Damen 46/100 on Amazon Germany — Skip it. The niche generates €55K/yr across 218 tracked products. 0 of 61 products launched in the last 360 days are still selling. Search demand moved -44.0% over the last 90 days.
Search demand for Trenchcoat Damen on Amazon Germany peaks in Mar–Sep–Oct–Nov–Dec, where the busiest month runs 15.3× the quietest.