Is top profitable to sell on Amazon Germany?

The niche generates €208K/yr across 239 tracked products. 1 of 57 products launched in the last 360 days are still selling. 90-day search growth is +135.5%. Flapen's verdict: Worth a look (61/100).

How competitive is the top niche?

62 brands and 107 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 42% of demand.

What do buyers complain about in top?

Top complaints mined from reviews: Gesamtgröße, Dicke, Länge. The return rate is 5.9%.

When does demand for top peak?

Demand peaks in May–Jun–Jul; the busiest month runs 4.5× the quietest.

What does it cost to enter the top niche?

Listings span €4.97–€27.77; the average listing price is €12.65 (sweet spot $15–$100). The average incumbent carries 7,098 reviews — the moat a new listing must climb.

top

Worth a look

Shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible12%

top-5 click share — an open shelf

Growth

Incredible+135.5%

90-day search growth — must beat 0% to launch

Brand share

Great42%

top-5 brand share — no brand owns this niche

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Price range

Good€4.97–€27.77

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good€12.65

avg listing price — sweet spot $15–$100

Market size

Okay€208K

€208K/yr · 6.6M searches

Returns

Okay5.9%

return rate — above 6% kills the launch gate

Review moat

Bad7,097.79

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

According to Flapen's Amazon Germany niche tracking, top is a €208K/yr Amazon Germany market (6.6M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

Market data

Units sold / yr: 25K–30K; avg 0–100/product
Revenue / yr: €316K–€380K; units × avg price
Launch success: 2%; 1 of 57 new (360d)
Conversion rate: 0.3%
Avg BSR: #397
Page quality: 0%
Prime: 98%
Sponsored: 94%
Out of stock: 3.0%
Avg brand age: 45 months
Avg seller age: 177 days

Competition

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

Brands

62 falling

Sellers

107

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

12%

Top 20: 29%

Open market

54%

Amazon Essentials17%
DUOEASE9%
Tanmolo5%
GeGekoko5%
Fessceruna5%
Cuptacc4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +135.5% search growth over the last 90 days.

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.5×

Open Trend

Product shelf

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

All 239 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Komfokore 4pcs Tank Tops für Damen ärmelloses Unterhemden Schichtung Tanks Schwarz/Grau/Weiß/Rosa XL

Komfokore€20.374.4★279 rev

JOVCOVL 3/5er Pack Unterhemd Damen Basic Tank Top mit U Ausschnitt Trägershirt Ärmellos Elastische Cami Slim-Fit Oberteile Einfarbig für Frauen und Mädchen

JOVCOVL€18.644.5★149 rev

Amazon Essentials Damen Tanktop Schmale Passform 2er-Pack Beige/Braun L

Amazon Essentials€10.704.6★69,735 rev

Fessceruna Damen Tops Sexy U-Ausschnitt Tank top Ärmellos Sommer Oberteile Gerippt Camisole mit Knöpfen(Schwarz M)

Fessceruna€8.894.4★562 rev

GeGekoko Damen T-Shirt Kurzarm V-Ausschnitt Flügelärmeln Oberteile Blusen Sommer Casual Lose Tank Top Basic Mädchen Tops Weiss M

GeGekoko€8.944.1★1,281 rev

Newest

by launch date

Amazon Essentials Damen Geripptes Halter-Neckholder-Top mit Kunstharzverzierung Creme M

Amazon Essentials€11.1574 rev

2mo ago

Amazon Essentials Damen Slim-Fit-Tanktop Mit Rippstrick Blau XXL

Amazon Essentials€10.08172 rev

2mo ago

Odizli Sport Top Damen mit Integriertem BH Sommer Neckholder Rückenfrei Ärmellos Crop Tank Oberteile Sporttop Yoga Gym Fitness Tennis Tanktop Lauftop Sportbh Sportshirt Sportoberteil Schwarz M

Odizli€19.052 rev

3mo ago

Leinen Top Damen Sommer V-Ausschnitt Trägershirt Lässige Tank Top Leichte Sommertop Ärmellose Shirt Musselin Blusentop Baumwolle Trägertop Locker Damentops Strand Leinentop Hawaii Achselshirt

RLEHJN€4.979 rev

3mo ago

Aottori Tank Top Damen Sommer Ärmellose Neckholder Tops Eckigem Ausschnitt Gerippt Halter Tanktop Frauen Rückenfreies Slim Fit Elegant Tops Schwarz M

Aottori€9.9943 rev

3mo ago

Reviews

What buyers praise and complain about, mined from review topics.

What buyers love

Gesamtgröße32%

“passt”

Qualität insgesamt18%

“Super Qualität”

Komfort insgesamt9%

“Insgesamt ein sehr schönes, bequemes und hochwertig wirkendes Top, das sich vielseitig kombinieren lässt”

Materialqualität5%

“super Material,”

Preis-Leistungs-Verhältnis5%

“Preis- Leistung super”

Farbe3%

“und gehe ich gleich mehrere Farben bestellen”

Weiches Gefühl2%

“Die Struktur ist angenehm weich - der Stoff sehr "soft".”

beworben Vs Tatsächliches Produkt2%

“Wie auf dem Foto”

Gewicht leicht2%

“leichter Stoff”

Form/Stil2%

“während die Spitze dem Top einen eleganten und zugleich modischen Look verleiht.”

What buyers complain about

Gesamtgröße30%

“Allerdings fällt das Top etwas größer aus als erwartet”

Dicke9%

“Stoff könnte dicker sein”

Länge4%

“Zunächst wirkte es so, als wenn die Unterhemden sehr schmal ausfallen würden, dem ist aber beim Anziehen nicht der Fall”

Materialqualität4%

“Material zu dünn”

Qualität insgesamt3%

“Schlechte Qualität”

beworben Vs Tatsächliches Produkt3%

“Auf dem Foto sieht es rosa aus - ist aber dem Licht geschuldet - es ist strahlend weiß”

Dünn2%

“Material zu dünn”

Geeignet für Maschinenwäsche2%

“Leider nach zweimal tragen und waschen schon Peeling”

Atmungsaktivität2%

“Nix mit Atmungsaktiv”

Druckqualität1%

“Aufdruck Oberteil leider Schaumdruck”

Top return reasons

Gesamtgröße42%

Länge12%

Breite9%

Materialqualität9%

Transparenz5%

Farbe4%

Qualität insgesamt4%

beworben Vs Tatsächliches Produkt2%

Dünn2%

Taillenpassform2%

Common questions

Is top profitable to sell on Amazon Germany?: The niche generates €208K/yr across 239 tracked products. 1 of 57 products launched in the last 360 days are still selling. 90-day search growth is +135.5%. Flapen's verdict: Worth a look (61/100).
How competitive is the top niche?: 62 brands and 107 sellers compete. The top 5 products take 12% of clicks and top 5 brands hold 42% of demand.
What do buyers complain about in top?: Top complaints mined from reviews: Gesamtgröße, Dicke, Länge. The return rate is 5.9%.
When does demand for top peak?: Demand peaks in May–Jun–Jul; the busiest month runs 4.5× the quietest.
What does it cost to enter the top niche?: Listings span €4.97–€27.77; the average listing price is €12.65 (sweet spot $15–$100). The average incumbent carries 7,098 reviews — the moat a new listing must climb.

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top

Market data

Competition

Demand & seasonality

Product shelf

Top sellers

Newest

Trending

Reviews

What buyers love

What buyers complain about

Top return reasons

Common questions

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