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Top

Top shows a fragmented shelf (top 5 take 12% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Flapen Score

61
Worth a look

Top 7% of 2,560 Fashion niches · +15 vs the category median of 46

Market size 40Growth 96Conversion 3Competition 97Returns 22Price range 56Avg price 55Brand share 93Review moat 23Quality gap 72
This niche Category average · 2,560 niches

Is Top profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Top is a €208K/yr Amazon Germany market (6.6M searches/yr). The top 5 brands hold 42% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 61/100.

Top: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved +135.5% over the last 90 days and 0.3% of searches end in a purchase.

€208K

revenue / yr

Units sold / yr30K
Search volume / yr+135.5%6.6M
Conversion rate0.3%
Avg price€12.65

Who owns the niche?

The top 5 brands hold 42% of demand, so 58% of the market is open.

58%

open market share

Brands · sellers62 · 107
Top-5 product click share12%
Open market58%
Avg brand age45 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 239 products

Sponsored placement94%
New entrants (1y)57· 1 succeeded
Avg rating4.3★
Avg reviews7,098

Top Top products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (12% combined) — an open shelf where new products get seen.

€0€2K€4K€6K€8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

62 falling

Sellers

107

Top-5 brand share

42%

Top 20: 81%

Top-5 click share

12%

Top 20: 29%

Open market

56%

  • Amazon Essentials16%
  • DUOEASE8%
  • Tanmolo5%
  • GeGekoko5%
  • Fessceruna5%
  • Komfokore4%

Top demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume6.6MCVR0.3%Products239Brands62Top 5 Brands42%OOS Rate3.0%Rating4.3★Reviews7,098Avg BSR#397
600K400KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 4.5×

Top Top search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • tops für damen1.4M/yr
  • top981K/yr
  • tank top damen459K/yr
  • top damen504K/yr
  • damen tops sommer223K/yr
  • tops358K/yr
  • neckholder top damen258K/yr
  • crop tops damen282K/yr
  • top damen sommer187K/yr
  • damen top211K/yr

What reviews say buyers love and hate about Top

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Gesamtgröße32%

passt

Qualität insgesamt18%

Super Qualität

Komfort insgesamt9%

Insgesamt ein sehr schönes, bequemes und hochwertig wirkendes Top, das sich vielseitig kombinieren lässt

Materialqualität5%

super Material,

Preis-Leistungs-Verhältnis5%

Preis- Leistung super

What buyers complain about

60% of reviews
Gesamtgröße30%

Allerdings fällt das Top etwas größer aus als erwartet

Dicke9%

Stoff könnte dicker sein

Länge4%

Zunächst wirkte es so, als wenn die Unterhemden sehr schmal ausfallen würden, dem ist aber beim Anziehen nicht der Fall

Materialqualität4%

Material zu dünn

Qualität insgesamt3%

Schlechte Qualität

Top return rate & reasons

Why buyers send it back, as a share of all return requests.

5.9%

Return rate

0%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße
42%
2Länge
12%
3Breite
9%
4Materialqualität
9%
5Transparenz
5%

Common Top questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Top 61/100 on Amazon Germany — Worth a look. The niche generates €208K/yr across 239 tracked products. 1 of 57 products launched in the last 360 days are still selling. Search demand moved +135.5% over the last 90 days.
Search demand for Top on Amazon Germany peaks in May–Jun–Jul, where the busiest month runs 4.5× the quietest.