Top

Shoppers searched for this 6.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +135.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated €208K a year.

Searches, last 12 months

6.6M

Growth, 90 days vs prior 90

+135.5%

Conversion, latest week

0.3%

Market size, estimated

€208Ka year

Peak month

June4.5× the quietest month

Top search term

tops für damen1.4M searches a year

Listings sell for €12.65 on average, from €4.97 to €27.77. Amazon reports units sold in ranges. This niche sold 25K to 30K a year. The average listing sells 0 to 100 of them. At €12.65 that is €0 to €1K a year per listing.

Average price

€12.65under the $15 to $100 sweet spot

Price range

€4.97–€27.77

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

25K–30K

Units per listing a year

0–100

Revenue per listing a year

€0–€1K

Returns

5.9%of orders · Amazon Germany median 1.1%

94% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 3.0% of listings are out of stock. The average listing ranks #397 within Dessous, Nacht- & Lounge-Wäsche. It carries 7,098 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

98%

Out of stock, average day

3.0%

Average rank

#397in Dessous, Nacht- & Lounge-Wäsche

Average rating

4.32 starsAmazon Germany average 4.37 stars

Average reviews

7,098per listing

Listings tracked

239

57 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months

57

Successful launches

1Amazon's first-year sales bar

Average brand age

45 months