How competitive is the Tommy Hilfiger Sonnenbrille Damen niche on Amazon Germany?

11 brands and 70 sellers compete in Tommy Hilfiger Sonnenbrille Damen on Amazon Germany. The top 5 Tommy Hilfiger Sonnenbrille Damen products take 31% of clicks and its top 5 brands hold 95% of demand.

What does it cost to enter the Tommy Hilfiger Sonnenbrille Damen niche?

Tommy Hilfiger Sonnenbrille Damen sells for €71.94 on average on Amazon Germany, inside our $15–$100 sweet spot. Listings span €14.89–€112.16. The average incumbent carries 1,531 reviews — the moat a new listing must climb.

Tommy Hilfiger Sonnenbrille Damen

a small market ($15K/yr) — Tommy Hilfiger Sonnenbrille Damen doesn't clear our bar today.

Signals High Returns High Price

Flapen Score

Skip it

Ranks 1,388 of 2,560 Fashion niches · −1 vs the category median of 46

This niche Category average · 2,560 niches

Is Tommy Hilfiger Sonnenbrille Damen profitable on Amazon?

According to Flapen's Amazon Germany niche tracking, Tommy Hilfiger Sonnenbrille Damen is a €15K/yr Amazon Germany market (47K searches/yr). The top 5 brands hold 95% of demand. Verdict: Skip it — 45/100.

Tommy Hilfiger Sonnenbrille Damen: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved +71.8% over the last 90 days and 0.4% of searches end in a purchase.

€15K

revenue / yr

Units sold / yr500

Search volume / yr+71.8%47K

Conversion rate0.4%

Avg price€71.94

Who owns the niche?

The top 5 brands hold 95% of demand, so 5% of the market is open.

open market share

Brands · sellers11 · 70

Top-5 product click share31%

Open market5%

Avg brand age52 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 68 products

Top Tommy Hilfiger Sonnenbrille Damen products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Top sellers

by 90-day click share

Sonnenbrillen TOMMY HILFIGER TH 1884/S 807 BLACK 52/20/140 Damen

Price: €59.34
Rating: 4.6/5
Reviews: 199
Age: 4y ago

Tommy Hilfiger TH 1723/S Black/Grey Shaded 54/18/140 Damen Sonnenbrillen

Price: €55.94
Rating: 4.5/5
Reviews: 336
Age: 3y ago

Ray-Ban Unisex Rb4171 Sonnenbrille Mehrfarbig (Gestell: Havana/Gunmetal Gläser: Braun Verlauf 865/13) 54 EU

Price: €86.17
Rating: 4.5/5
Reviews: 6,589
Age: 2y ago

Ray-Ban Unisex Rb4171 Sonnenbrille Schwarz (Gestell: Schwarz Gläserfarbe: Grau Verlauf 622/8g) Medium (Herstellergröße: 54) EU

Price: €85.88
Rating: 4.5/5
Reviews: 6,589
Age: 2y ago

Fossil Brille FOS 3078/S Größe 53-20 mm Havana

Price: €44.38
Rating: 4.3/5
Reviews: 311
Age: 3y ago

Newest

by launch date

Kapten & Son Sonnenbrille Rome Transparent Hazel Brown | Sonnenbrille Damen Braun mit Sonnen- und UV-Schutz | Für schmale bis mittlere Kopfgrößen | Stylische runde Gläserform | Goldene Akzente

Price: €72.48
Rating: 4.8/5
Reviews: 25
Age: 4mo ago

Kapten & Son Sonnenbrille Rome Crystal Tortoise Brown | Sonnenbrille Damen Braun mit Sonnen- und UV-Schutz | Für schmale bis mittlere Kopfgrößen | Stylische runde Gläserform | Goldene Akzente

Price: €74.54
Rating: 4.8/5
Reviews: 25
Age: 4mo ago

Calvin Klein Jeans Womens Sunglasses CKJ25624S - Dark Havana with Gradient Brown Lens

Price: €67.99
Rating: 4.3/5
Reviews: 5
Age: 10mo ago

Kapten & Son Sonnenbrille Nairobi Transparent Hazel Brown | Sonnenbrille Damen & Herren Braun mit Sonnen- und UV-Schutz | Stylische runde Gläserform | Unisex Sunglasses

Price: €68.77
Rating: 4.2/5
Reviews: 53
Age: 1y ago

Kapten & Son Sonnenbrille Nairobi Crystal Tortoise Brown | Sonnenbrille Damen Braun mit Sonnen- und UV-Schutz | Stylische runde Gläserform | Unisex Sunglasses

Price: €70.88
Rating: 4.2/5
Reviews: 53
Age: 1y ago

Competition: brands, sellers & click share

Clicks spread well past the top 5 (31% combined) — an open shelf where new products get seen.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

31%

Top 20: 67%

Open market

Ray-Ban40%
Tommy Hilfiger31%
Kapten & Son16%
Fossil6%
Calvin Klein Jeans2%
GUESS1%
Open — no brand owns it (5 brands, 4%)

Tommy Hilfiger Sonnenbrille Damen demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume47KCVR0.4%Products68Brands11Top 5 Brands95%OOS Rate0.7%Rating4.4★Reviews1,531Avg BSR#791

Top Tommy Hilfiger Sonnenbrille Damen search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

tommy hilfiger sonnenbrille damen16K/yr +74.4%0.5% conv.
ray ban erika8K/yr +66.4%0.9% conv.
ray ben sonnenbrille frau7K/yr +82.9%0.3% conv.
ray ban erika damen6K/yr +79.4%1.2% conv.
sonnenbrille tommy hilfiger damen5K/yr +81.3%0.9% conv.
ray ban brille damen5K/yr +34.4%0.1% conv.

What reviews say buyers love and hate about Tommy Hilfiger Sonnenbrille Damen

What buyers mention most, as a share of all reviews.

What buyers love

96% of reviews

Gesamtgröße21%

“Brille sitzt gut”

Qualität insgesamt20%

“Sehr gute Qualität, top Design und sehr guter Preis und wie immer super schnelle Lieferung”

Form/Stil11%

“Super schöne Sonnenbrille im Retro-Style”

Design insgesamt10%

“Schönes Design”

Preis-Leistungs-Verhältnis10%

“Für den Preis super”

What buyers complain about

56% of reviews

Gesamtgröße20%

“Leider musste ich sie trotzdem zurückschicken, da die Brille für mein Gesicht etwas zu groß war und dadurch nicht optimal saß”

Farbe11%

“Die sind leider in lila”

Preis-Leistungs-Verhältnis11%

“Sehr enttäuschend für den Preis”

beworben Vs Tatsächliches Produkt3%

“Offensichtlich gut gemachte Fälschung”

Verschluss Qualität3%

“Die Scharniere laufen nicht flüssig”

Tommy Hilfiger Sonnenbrille Damen return rate & reasons

Why buyers send it back, as a share of all return requests.

8.7%

Return rate

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Gesamtgröße

70%

2Farbe

3Breite

4Form/Stil

5Qualität insgesamt

Common Tommy Hilfiger Sonnenbrille Damen questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Tommy Hilfiger Sonnenbrille Damen 45/100 on Amazon Germany — Skip it. The niche generates €15K/yr across 68 tracked products. 5 of 11 products launched in the last 360 days are still selling. Search demand moved +71.8% over the last 90 days.

Tommy Hilfiger Sonnenbrille Damen buyers on Amazon Germany complain most about Gesamtgröße, Farbe, Preis-Leistungs-Verhältnis, the themes mined from the niche's reviews. Its return rate is 8.7% — above our launch gate.