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Tommy Hilfiger Mantel Damen

Fail

Demand is soft, at -63.7% this quarter, so Tommy Hilfiger Mantel Damen is a Fail.

Flapen Score
35
35 / 100
Ranks 2,262 of 2,560 Fashion niches · −11 vs the category median of 46
Market size
€31K/yr647K searches / yr
90-day growth
-63.7%search demand this quarter
Competition
15%top-5 click share · 19 brands · 55 sellers

Flapen Score

Tommy Hilfiger Mantel Damen against its category

The dotted line is the Fashion average. Past it, Tommy Hilfiger Mantel Damen is stronger. Inside it, weaker.

35Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tommy Hilfiger Mantel Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Tommy Hilfiger Mantel Damen 647K times last year and spent an estimated €31K. The top 5 brands take 95% of clicks. Demand peaks in Jul–Aug–Sep–Oct. Flapen scores it 35 out of 100, a Fail.

01 · Demand

An estimated 0.1% of those searches ended in a purchase.

Shoppers searched for this 647K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved -63.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €31K a year.

Searches, last 12 months
647K
Growth, 90 days vs prior 90
-63.7%
Conversion, latest week
0.1%
Market size, estimated
€31Ka year
Peak month
October23.6× the quietest month
Top search term
tommy hilfiger damen jacke226K searches a year

02 · Price

A sale here is worth €79.42.

Listings sell for €79.42 on average, from €20.62 to €235.21. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At €79.42 that is €0 to €8K a year per listing.

Average price
€79.42inside the $15 to $100 sweet spot
Price range
€20.62–€235.21
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
€0–€8K
Returns
21.8%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 92% ship with Prime. On an average day, 29.3% of listings are out of stock. The average listing ranks #1,667 within Jacken, Mäntel & Westen. It carries 264 reviews at 4.28 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
92%
Out of stock, average day
29.3%
Average rank
#1,667in Jacken, Mäntel & Westen
Average rating
4.28 starsAmazon Germany average 4.37 stars
Average reviews
264per listing
Listings tracked
179

04 · Newcomers

0 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Tommy Hilfiger Mantel Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 15% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

55

Top-5 brand share

95%

Top 20: 100%

Top-5 click share

15%

Top 20: 40%

Open market

5%

  • Brand 164%
  • Brand 220%
  • Brand 37%
  • Brand 43%
  • Brand 51%
  • Brand 61%
  • Open — no brand owns it (13 brands, 5%)

Demand

Tommy Hilfiger Mantel Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

200K150KPrime Day '24Spike '24Spike '25Prime Day '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jul, Aug, Sep, Oct · busiest ÷ quietest = 23.6×

Search terms

Top Tommy Hilfiger Mantel Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy hilfiger damen jacke226K/yr
  • tommy hilfiger jacke damen69K/yr
  • hilfiger jacke damen24K/yr
  • hilfiger damen jacke18K/yr
  • tommy hilfiger damen mantel30K/yr
  • jacke tommy hilfiger damen17K/yr
  • tommy hilfiger steppjacke damen13K/yr
  • tommy hilfiger damen jacken11K/yr
  • tommy jacke damen12K/yr
  • tommy jeans jacke damen10K/yr

Reviews and returns

What reviews say buyers love and hate about Tommy Hilfiger Mantel Damen

We read the reviews and the return reasons for every product selling here.

29%of positive reviews mention “Gesamtgröße”
38%of negative reviews mention “Gesamtgröße”
21.8%of orders come back
“Oversized Jacket”
A buyer, on “Gesamtgröße”38% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Tommy Hilfiger Mantel Damen questions

Answered from the same tracked data.