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Tommy Hilfiger Handtasche Damen

Fail

Buyers convert on only 0.4% of searches, so Tommy Hilfiger Handtasche Damen is a Fail.

Flapen Score
41
41 / 100
Ranks 1,853 of 2,560 Fashion niches · −5 vs the category median of 46
Market size
€44K/yr199K searches / yr
90-day growth
-7.7%search demand this quarter
Competition
19%top-5 click share · 21 brands · 127 sellers

Flapen Score

Tommy Hilfiger Handtasche Damen against its category

The dotted line is the Fashion average. Past it, Tommy Hilfiger Handtasche Damen is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Tommy Hilfiger Handtasche Damen market on Amazon at a glance

Shoppers on Amazon Germany searched for Tommy Hilfiger Handtasche Damen 199K times last year and spent an estimated €44K. The top 5 brands take 86% of clicks. Demand peaks in Jul–Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

An estimated 0.4% of those searches ended in a purchase.

Shoppers searched for this 199K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.4% of those searches ended in a purchase. Searches in the last 90 days moved -7.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated €44K a year.

Searches, last 12 months
199K
Growth, 90 days vs prior 90
-7.7%
Conversion, latest week
0.4%
Market size, estimated
€44Ka year
Peak month
December2.3× the quietest month
Top search term
tommy hilfiger handtasche damen26K searches a year

02 · Price

A sale here is worth €51.38.

Listings sell for €51.38 on average, from €18.98 to €130.43. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At €51.38 that is €0 to €5K a year per listing.

Average price
€51.38inside the $15 to $100 sweet spot
Price range
€18.98–€130.43
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
€0–€5K
Returns
5.9%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

88% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 34.0% of listings are out of stock. The average listing ranks #994 within Handtaschen. It carries 466 reviews at 4.52 stars, so a new listing needs social proof before a better product.

Sponsored listings
88%
Prime listings
89%
Out of stock, average day
34.0%
Average rank
#994in Handtaschen
Average rating
4.52 starsAmazon Germany average 4.37 stars
Average reviews
466per listing
Listings tracked
104

04 · Newcomers

4 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
4Amazon's first-year sales bar
Average brand age
45 months

Products

Top Tommy Hilfiger Handtasche Damen products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 19% of clicks. An open shelf where new products get seen.

Brands

21 rising

Sellers

127

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

19%

Top 20: 48%

Open market

12%

  • Brand 159%
  • Brand 212%
  • Brand 38%
  • Brand 44%
  • Brand 53%
  • Brand 62%
  • Open — no brand owns it (15 brands, 12%)

Demand

Tommy Hilfiger Handtasche Damen search demand

Weekly searches over the year, seasonality beneath. Pick a range.

12K8KPrime Day '24Spike '24Holiday '24Spike '25Prime Day '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Nov, Dec · busiest ÷ quietest = 2.3×

Search terms

Top Tommy Hilfiger Handtasche Damen search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • tommy hilfiger handtasche damen26K/yr
  • handtasche tommy hilfiger damen23K/yr
  • hilfiger taschen damen19K/yr
  • tommy hilfiger umhängetasche damen16K/yr
  • handtasche damen tommy hilfiger19K/yr
  • tommy hilfiger damen handtasche16K/yr
  • tommy hilfiger handtasche15K/yr
  • hilfiger tasche11K/yr
  • umhängetasche damen tommy hilfiger9K/yr
  • tommy hilfiger shopper7K/yr

Reviews and returns

What reviews say buyers love and hate about Tommy Hilfiger Handtasche Damen

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Qualität insgesamt”
17%of negative reviews mention “Gesamtgröße”
5.9%of orders come back
“große Handys passen da leider nicht rein.”
A buyer, on “Gesamtgröße”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Tommy Hilfiger Handtasche Damen questions

Answered from the same tracked data.