Tom Tailor Damen
FailBuyers convert on only 0.2% of searches, so Tom Tailor Damen is a Fail.
- Flapen Score
- 44 / 100Ranks 1,512 of 2,560 Fashion niches · −2 vs the category median of 4644
- Market size
- €40K/yr1.2M searches / yr
- 90-day growth
- -7.1%search demand this quarter
- Competition
- 10%top-5 click share · 38 brands · 123 sellers
Flapen Score
Tom Tailor Damen against its category
The dotted line is the Fashion average. Past it, Tom Tailor Damen is stronger. Inside it, weaker.
Market
The Tom Tailor Damen market on Amazon at a glance
Shoppers on Amazon Germany searched for Tom Tailor Damen 1.2M times last year and spent an estimated €40K. The top 5 brands take 68% of clicks. Flapen scores it 44 out of 100, a Fail.
01 · Demand
An estimated 0.2% of those searches ended in a purchase.
Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -7.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated €40K a year.
- Searches, last 12 months
- 1.2M
- Growth, 90 days vs prior 90
- -7.1%
- Conversion, latest week
- 0.2%
- Market size, estimated
- €40Ka year
- Peak month
- October1.5× the quietest month
- Top search term
- tom tailor damen822K searches a year
02 · Price
A sale here is worth €16.57.
Listings sell for €16.57 on average, from €3.82 to €54.14. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At €16.57 that is €0 to €2K a year per listing.
- Average price
- €16.57inside the $15 to $100 sweet spot
- Price range
- €3.82–€54.14
- Amazon Germany median price
- €18.99across 29,809 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 0–100
- Revenue per listing a year
- €0–€2K
- Returns
- 10.8%of orders · Amazon Germany median 1.1%
03 · Entry bar
The bar here is reviews.
82% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 9.3% of listings are out of stock. The average listing ranks #681 within Hosen. It carries 1,547 reviews at 4.26 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 82%
- Prime listings
- 99%
- Out of stock, average day
- 9.3%
- Average rank
- #681in Hosen
- Average rating
- 4.26 starsAmazon Germany average 4.37 stars
- Average reviews
- 1,547per listing
- Listings tracked
- 297
04 · Newcomers
0 of last year's 89 launches cleared the first-year sales bar.
89 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.
- Launched, last 12 months
- 89
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 39 months
Products
Top Tom Tailor Damen products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 10% of clicks. An open shelf where new products get seen.
Brands
38 falling
Sellers
123
Top-5 brand share
68%
Top 20: 95%
Top-5 click share
10%
Top 20: 27%
Open market
36%
- Brand 131%
- Brand 212%
- Brand 38%
- Brand 45%
- Brand 54%
- Brand 63%
Demand
Tom Tailor Damen search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.5×
Search terms
Top Tom Tailor Damen search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- tom tailor damen822K/yr
- shirt damen 3/4 arm171K/yr
- 3/4 arm shirt damen67K/yr
- damen shirt 3/4 arm52K/yr
- shirt 3/4 arm damen31K/yr
- damen tshirt 3/4 arm23K/yr
- tom tailor shirt damen27K/yr
- shirt beige damen11K/yr
Reviews and returns
What reviews say buyers love and hate about Tom Tailor Damen
We read the reviews and the return reasons for every product selling here.
“fällt größer aus”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
21 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Tom Tailor Damen questions
Answered from the same tracked data.









