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Thermounterwäsche Kinder

Fail

Demand is soft, at -93.3% this quarter, so Thermounterwäsche Kinder is a Fail.

Flapen Score
36
36 / 100
Ranks 2,221 of 2,560 Fashion niches · −10 vs the category median of 46
Market size
€115K/yr655K searches / yr
90-day growth
-93.3%search demand this quarter
Competition
46%top-5 click share · 19 brands · 75 sellers

Flapen Score

Thermounterwäsche Kinder against its category

The dotted line is the Fashion average. Past it, Thermounterwäsche Kinder is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Thermounterwäsche Kinder market on Amazon at a glance

Shoppers on Amazon Germany searched for Thermounterwäsche Kinder 655K times last year and spent an estimated €115K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Feb–Oct–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 1.2% of those searches ended in a purchase.

Shoppers searched for this 655K times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.2% of those searches ended in a purchase. Searches in the last 90 days moved -93.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated €115K a year.

Searches, last 12 months
655K
Growth, 90 days vs prior 90
-93.3%
Conversion, latest week
1.2%
Market size, estimated
€115Ka year
Peak month
November55.5× the quietest month
Top search term
thermounterwäsche kinder175K searches a year

02 · Price

A sale here is worth €14.93.

Listings sell for €14.93 on average, from €7.89 to €34.71. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 250 to 500 of them. At €14.93 that is €4K to €7K a year per listing.

Average price
€14.93under the $15 to $100 sweet spot
Price range
€7.89–€34.71
Amazon Germany median price
€18.99across 29,809 niches
Units sold a year
13K–15K
Units per listing a year
250–500
Revenue per listing a year
€4K–€7K
Returns
7.7%of orders · Amazon Germany median 1.1%

03 · Entry bar

The bar here is low.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #82 within Jungen. It carries 1,052 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#82in Jungen
Average rating
4.51 starsAmazon Germany average 4.37 stars
Average reviews
1,052per listing
Listings tracked
37

04 · Newcomers

0 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Thermounterwäsche Kinder products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 rising

Sellers

75

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

46%

Top 20: 81%

Open market

21%

  • Brand 121%
  • Brand 218%
  • Brand 316%
  • Brand 414%
  • Brand 55%
  • Brand 64%

Demand

Thermounterwäsche Kinder search demand

Weekly searches over the year, seasonality beneath. Pick a range.

60K40KPrime Day '24Spike '24Black Friday '24Prime Day '25Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 55.5×

Search terms

Top Thermounterwäsche Kinder search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • thermounterwäsche kinder175K/yr
  • funktionsunterwäsche kinder59K/yr
  • skiunterwäsche kinder163K/yr
  • thermo unterwäsche kinder60K/yr
  • sportunterwäsche kinder fussball14K/yr
  • thermounterwäsche kinder fussball21K/yr
  • ski unterwäsche kinder50K/yr
  • sportunterwäsche kinder5K/yr
  • thermohose kinder fussball4K/yr
  • fussball unterwäsche kinder6K/yr

Reviews and returns

What reviews say buyers love and hate about Thermounterwäsche Kinder

We read the reviews and the return reasons for every product selling here.

18%of positive reviews mention “Gesamtgröße”
27%of negative reviews mention “Gesamtgröße”
7.7%of orders come back
“fällt sehr breit und kurz aus”
A buyer, on “Gesamtgröße”27% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Thermounterwäsche Kinder questions

Answered from the same tracked data.