Thermounterwäsche Herren

Shoppers searched for this 1.6M times in the last 12 months. That counts every search on Amazon Germany for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -81.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated €374K a year.

Searches, last 12 months

1.6M

Growth, 90 days vs prior 90

-81.8%

Conversion, latest week

1.0%

Market size, estimated

€374Ka year

Peak month

November17.6× the quietest month

Top search term

funktionsunterwäsche herren148K searches a year

Listings sell for €23.61 on average, from €7.43 to €86.15. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 1,000 to 1,250 of them. At €23.61 that is €24K to €30K a year per listing.

Average price

€23.61inside the $15 to $100 sweet spot

Price range

€7.43–€86.15

Amazon Germany median price

€18.99across 29,809 niches

Units sold a year

30K–40K

Units per listing a year

1,000–1,250

Revenue per listing a year

€24K–€30K

Returns

5.5%of orders · Amazon Germany median 1.1%

84% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 13.9% of listings are out of stock. The average listing ranks #77 within Unterwäsche. It carries 4,546 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

98%

Out of stock, average day

13.9%

Average rank

#77in Unterwäsche

Average rating

4.46 starsAmazon Germany average 4.37 stars

Average reviews

4,546per listing

Listings tracked

51

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

0Amazon's first-year sales bar

Average brand age

51 months